Convert Financial Services LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Convert Financial Services, LLC is a fee-only, state-registered investment adviser that provides portfolio management, retirement and financial planning, and consulting to individuals, high-net-worth clients and small businesses. The firm operates as a solo practitioner and offers non-discretionary portfolio management services.
The firm emphasizes maintaining appropriate asset allocation and favors index-oriented investments, primarily using mutual funds and ETFs, while applying fundamental, technical and quantitative analysis to identify specific securities. Clients retain trading authority, may impose reasonable investment restrictions, and Convert monitors and periodically rebalances accounts to align with each client’s goals and risk tolerance.
The brochure discloses an affiliation between the advisory practice and an accounting firm owned by the same principal, with reciprocal client referrals and separate billing, which is an uncommon arrangement for a small independent adviser. The principal’s ongoing business commitments and the firm’s focus on business consulting to small companies, together with its non-discretionary model and modest asset base, create an operational profile that differs from many solo independent firms.
Client services
Expertise
Fee options
$200 per hour for financial planning and consulting services
Account minimum: $1,000 Minimum fee: $30 per quarter for accounts under $10,000 Fee-only: Hourly financial planning and consulting fees at $200 per hour; percentage of AUM advisory fee at 1.20% annually
Main office
Mt Pleasant MI
Advisors at this office
1
Most active in
Michigan
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)