Core Alpha, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Core Alpha provides investment advisory and financial planning services to individuals, trusts, and small businesses, with a client base concentrated in non‑high‑net‑worth individuals. It offers several portfolio programs — including CORE and Explorer model portfolios, American Funds portfolios, SEI managed account solutions, and third‑party model and independent manager implementations — and provides estate‑planning support through a third‑party digital service.
The firm follows a dynamic (tactical) asset‑allocation approach that actively shifts allocations among asset classes and uses a range of instruments including mutual funds, ETFs, interval funds, structured notes, ETNs, and variable annuity subaccounts. Implementation and trading are highly platformed and outsourced: the firm uses a wrap‑fee managed account program, outsourced trading and personalized index tools, manager‑sponsored models, independent managers (e.g., 55Ip), and a participant account platform for held‑away assets, with group‑based portfolio reviews performed regularly.
Several of the firm’s affiliations are atypical for similarly sized supported advisers: associated persons are connected to a FINRA‑registered broker‑dealer, to insurance sales activities, and to accounting/tax preparation services, and the firm discloses referral and commission arrangements tied to those relationships. Core Alpha’s combination of broker‑dealer and insurance affiliations, broad use of alternative and structured investment vehicles, and reliance on multiple outsourced platforms for implementation and held‑away account management distinguish its operating model from many peers.
Client services
Expertise
Fee options
Estate planning fees: Trust-Based Plan $1,325; Deed Transfer Service $550 per property (NY only); Business Assignments $100 per business; Will-Based Plan $925; Attorney Review option approx. $500 (Core Alpha does not receive compensation for optional services).
$0 - $399,999: 1.00% $400,000 - $699,999: 0.75% $700,000+: 0.50%
Account minimum: $25,000
Main office
1701 Chili Avenue
Rochester NY 14624
Advisors at this office
3
Most active in
Florida · New York · Texas
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Advisors at this firm
Robert B
Series 63, Series 65
Rochester, NY
Core Alpha, Inc.
Robert Brown Jr. is a financial advisor at Core Alpha, Inc. in Rochester, NY, with 31 years of industry experience. He holds Series 63 and Series 65 designations. His prior experience includes roles at Nationwide Securities, Inc., Nationwide Financial Network, and ACCU-Vest Planning. Core Alpha provides investment advisory and financial planning services to individuals, trusts, and small businesses, primarily serving non-high-net-worth clients. The firm employs a dynamic asset-allocation approach across a variety of portfolio solutions and utilizes multiple outsourced platforms for implementation and account management.
Scott Z
CFA®, Series 63
Rochester, NY
Core Alpha, Inc.
Scott Zollo is a CFA® charterholder with 35 years of industry experience. He is affiliated with Core Alpha, Inc. in Rochester, NY, and has worked at various related firms including Mutual Funds Associates Inc. and Accu-Vest Planning, Inc. since the early 1990s. Core Alpha, Inc. provides investment advisory and financial planning services primarily to individuals, trusts, and small businesses, focusing on non-high-net-worth clients. The firm employs a dynamic asset-allocation strategy that utilizes a range of investment vehicles and outsources implementation and trading through multiple platforms and partnerships.
Sean C
Series 63, Series 65
Rochester, NY
Core Alpha, Inc.
Sean Collins is a financial advisor with Core Alpha, Inc. in Rochester, NY, holding Series 63 and Series 65 licenses and bringing 20 years of industry experience. He owns and operates S.P. Collins & Company, which offers tax preparation services, and also runs the retail website American Emart. Core Alpha, Inc. provides investment advisory and financial planning services primarily to individuals, trusts, and small businesses, utilizing a dynamic asset-allocation approach across a variety of portfolio programs and investment instruments. The firm’s model incorporates multiple outsourced platforms and a combination of broker-dealer, insurance, and tax preparation affiliations.
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