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Cornerstone Wealth Advisors, Inc.

Updated today

Client assets under management

$142,000,000

Clients

155

32% high-net-worth

Advisors

4

of 4 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

39

Typical

Average account size

$916,129

About

Cornerstone Wealth Advisors, Inc. serves individuals (including high‑net‑worth clients), trusts, estates, charitable organizations and retirement plans. The firm provides financial planning, discretionary investment management through model and custom portfolios, selection of third‑party managers, and ERISA plan services.

Investment management is delivered through a proprietary strategic asset‑allocation framework (Conservative to Aggressive) and client‑specific custom portfolios composed of separately managed accounts, mutual funds, ETFs, equities and fixed income; the firm typically manages accounts on a discretionary basis and may recommend TPMs for portions of client assets. CWA applies fundamental and cyclical analysis, conducts routine due diligence on TPMs, and reviews accounts at least annually or upon material client or market events.

Notable distinctions include the firm’s explicit ERISA 3(21) and 3(38) plan services for qualified and non‑qualified retirement plans (e.g., 401(k) and 403(b)), a capability that is less common among peers in this team category and positions the firm to work with plan sponsors. The brochure also discloses that several wealth advisors are licensed insurance agents (one advisor reports spending no more than ten percent of his time on insurance sales) and that the firm’s principal operates related bookkeeping and CFO businesses (approximately half of her time); these arrangements and potential conflicts are disclosed and subject to the firm’s conflict‑of‑interest procedures.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Debt management General tax planning Social Security optimization Charitable giving tax strategies Retirement income strategy

Occupation focus

Founder/Business Owner Retired

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Fee options

Fixed

Financial Planning Services flat fee up to $10,000

Percentage

$0 - $250,000: 1.50% annually $250,000.01 - $500,000: 1.40% annually $500,000.01 - $750,000: 1.30% annually $750,000.01 - $1,000,000: 1.20% annually $1,000,000.01+: Negotiable Rate

Commissions

Wealth advisors may receive commissions on insurance products sold to clients

Project-based

Financial Planning Services charged at $250 per hour

Other

Account minimum: $25,000 for Model Portfolio Program; $1,000,000 for Custom Portfolio Program (both may be waived at firm's discretion) Fee-only: Financial Planning Services charged hourly or fixed fee

Main office location

Cornerstone Wealth Advisors, Inc.

1808 Aston Avenue, Suite 150

Carlsbad CA 92008, United States

Number of offices

3

Most active in

California · South Carolina · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Lucinda S

CFP®, ChFC®, Series 63, Series 65

Aiken, SC

Cornerstone Wealth Advisors, Inc.

Lucinda Salinas is a CFP® and ChFC® with 35 years of industry experience, currently serving at Cornerstone Wealth Advisors, Inc. since 2017. Her prior experience includes six years at Merrill Lynch and work as an independent insurance agent. She is an officer of the Women Business Institute, a nonprofit focused on fundraising to support education programs for women business professionals. Cornerstone Wealth Advisors provides financial planning, discretionary investment management, and ERISA retirement-plan services to individuals, trusts, estates, charitable organizations, and government clients. The firm manages approximately $143 million, offering portfolio management through proprietary models and custom portfolios with an emphasis on fundamental investment analysis and client-specific asset allocation.

Debt management General tax planning Social Security optimization Charitable giving tax strategies Retirement income strategy Founder/Business Owner Retired
user avatar

Denise B

Series 65

Carlsbad, CA

Cornerstone Wealth Advisors, Inc.

Denise Barrett is a financial advisor at Cornerstone Wealth Advisors, Inc. with 11 years of industry experience. She holds a Series 65 credential and is the founder and president of Barrett Solutions Inc., a bookkeeping and payroll services business. Additionally, she serves as Owner and CEO of Cornerstone Family Office, Inc., which provides family business management services. Cornerstone Wealth Advisors, Inc. offers financial planning, discretionary investment management, and ERISA retirement-plan services to a diverse client base including individuals, trusts, charitable organizations, and government clients. The firm manages approximately $143 million using a combination of proprietary model portfolios and custom strategies, with an investment approach focused on fundamental analysis, ongoing monitoring, and client-specific asset allocation.

Debt management General tax planning Social Security optimization Charitable giving tax strategies Retirement income strategy Founder/Business Owner Retired
user avatar

Michael S

CFP®, Series 66

Carlsbad, CA

Cornerstone Wealth Advisors, Inc.

Michael Sellman is a CFP® professional with 18 years of experience, currently serving as an advisor at Cornerstone Wealth Advisors, Inc. in Carlsbad, CA. He has worked at Cornerstone Wealth Advisors since 2010 and has also been an independent insurance agent since 2015. Cornerstone Wealth Advisors provides financial planning, discretionary investment management, and ERISA retirement-plan services to a range of clients, including individuals, trusts, estates, charitable organizations, and governmental entities. The firm manages approximately $143 million and offers both proprietary and custom portfolios, emphasizing fundamental investment analysis and client-specific asset allocation.

Debt management General tax planning Social Security optimization Charitable giving tax strategies Retirement income strategy Founder/Business Owner Retired
user avatar

Cameron Z

Series 65

Carlsbad, CA

Cornerstone Wealth Advisors, Inc.

Cameron Ziegler is a financial advisor at Cornerstone Wealth Advisors, Inc. in Carlsbad, CA, holding a Series 65 credential with seven years of industry experience. He co-founded Outback Bones, an online pet retailer, and owns CJZ LLC, a supply chain consulting business. Cornerstone Wealth Advisors provides financial planning, discretionary investment management, and ERISA retirement-plan services to individuals, trusts, estates, charitable organizations, and government clients. The firm manages approximately $143 million for about 150 clients, using both proprietary model portfolios and custom investment solutions with a focus on fundamental analysis and client-specific asset allocation.

Debt management General tax planning Social Security optimization Charitable giving tax strategies Retirement income strategy Founder/Business Owner Retired
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