Cove Financial Planning, LLC logo

Cove Financial Planning, LLC

Updated today

Client AUM

$98,995,996

Clients

60

Advisors

1

of 1 employees

About

Cove Financial Planning provides portfolio management and comprehensive financial planning services to individual and high‑net‑worth clients, addressing retirement, tax planning, estate planning, business planning, cash‑flow and college‑savings needs. The firm also assists clients in selecting and monitoring third‑party/outside managers and offers both in‑house managed portfolios and the option to use TAMP platforms.

The firm primarily implements a passive investment approach using low‑cost index mutual funds and ETFs, while applying fundamental analysis when conducting detailed investment analyses or evaluating outside managers. Client engagements begin with a 60–90 minute discovery meeting, deliver a 10–20 page personalized financial plan, and include periodic reviews (at least annually) with discretionary implementation available.

Several operational features distinguish the firm from many peers: it manages roughly $99 million for about 60 clients while maintaining multi‑state registrations and multiple offices, resulting in relatively high AUM per client for a small independent adviser. The firm also bundles comprehensive planning into its AUM fee with a meaningful minimum quarterly charge, relies on both an automated advisor platform and a traditional custodian (accepting platform support services), and maintains practices such as limited custody only for fee withdrawal and not providing written investment reports to advisory clients.

Client services

Financial planning Portfolio management

Expertise

Business ownership considerations College savings (529s, UTMA, etc.)

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Fee options

Percentage

$0 - $1,000,000: 0.95% $1,000,001 - $2,000,000: 0.80% $2,000,001 - $3,000,000: 0.70% $3,000,001 - $5,000,000: 0.50% $5,000,001+: 0.30%

Other

Minimum fee: $2,500 minimum quarterly advisory fee (equivalent to $10,000 annually)

Main office

Wayzata MN, United States

Most active in

Illinois · Minnesota · Texas · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

Ben S

CFP®

St Louis Park, MN

Cove Financial Planning, LLC

The Work Stuff– My name is Ben Smith, and I am the Founder of Cove Financial Planning, a Certified B Corporation focused on comprehensive financial planning and Socially Responsible Investing. I believe that everyone, regardless of age, occupation, net worth, and investment experience, deserves a customized financial plan and the peace of mind that comes with it. Before starting Cove, I worked for several investment companies, and saw just how boring, complex and off-putting investing can be for many people. Traditional advisors also have a reputation for specifically catering to high-net-worth individuals with a singular focus on account size. My mission is to provide access to high-quality advice to a broader range of people who want to take control of their financial lives (and maybe have some fun in the process!) I also passionately believe in helping people blend Socially Responsible Investing into their long-term financial plans. I’m here to prove that you can Do Well While Doing Good! The Fun Stuff– I’m originally from Minneapolis and have since lived in Chicago and Milwaukee. My wife Kotryna works in investment banking, and while we aren’t at the office, you can find us hanging with our newborn daughter Frances (Francie) or debating nerdy investment topics over a home-cooked meal and a glass of wine. We are big believers in learning new things and staying active. Currently, she’s teaching me how to salsa dance (not going well) and speak Lithuanian (where she’s from), while we both sharpen our tennis skills. We’re proud owners of Apple Watches for the sole purpose of beating each other’s daily fitness activity (feel free to join the competition!) We also travel as often as we can, and we’re always looking for suggestions on places to check out in Europe when visiting her family. Above all else, we both believe that life is about balance. I hope that I can help you find your balance with money, and maybe make the world a little better place in the process. Visit www.coveplanning.com to learn more and get in touch!

ESG / Sustainable investing Established Professionals SRI/ESG (Socially Responsible Investing/Environmental, Social and Corporate Governance)
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