CRA Financial Services, L.L.C.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$1,399,520,597
Clients
1,299
Advisors
12
of 14 employees
About
CRA Financial Services is an SEC‑registered wealth management firm that serves individual clients (both non‑high‑net‑worth and high‑net‑worth) as well as retirement plans and other institutional clients, providing financial planning, consulting, and both discretionary and non‑discretionary portfolio management. The firm manages approximately $1.69 billion in client assets and implements advice across taxable accounts, employer‑sponsored retirement plans, annuities, and 529 plans.
CRA’s investment process is grounded in Modern Portfolio Theory and is tailored to client risk tolerance, time horizon and objectives, with portfolios built from mutual funds, ETFs, individual fixed income and equity securities, and occasionally alternative and derivative strategies (including covered calls, options, interval and buffer funds, and limited crypto exposure generally via ETFs). The firm can allocate to unaffiliated independent managers, uses eMoney for consolidated financial planning views and Pontera to manage held‑away retirement accounts, and conducts semi‑annual portfolio reviews while limiting and reviewing AI tool use under an internal policy.
A noteworthy feature is CRA’s affiliation with a certified public accounting firm, Capaldi, Reynolds & Pelosi, which CRA may recommend for tax preparation and accounting services under a separate client engagement — a relationship the brochure discloses as a potential conflict of interest because of shared ownership interests, and clients are not required to use the affiliate. Other distinguishing operational practices include formal cash management and sweep protocols that treat cash as an asset class, use of third‑party services such as Broadridge for class‑action claim processing, and the ability to act as an ERISA fiduciary for retirement plan engagements.
Client services
Expertise
Occupation focus
Fee options
Fixed fees for financial planning and consulting services ranging from $1,000 to $5,000.
$0+: 0.75% to 1.00% annually (varies by account size and other factors) N/A - N/A: 0.40% to 1.00% annually for retirement plan consulting fees
Approximately $300 per hour for financial planning and consulting services.
Fee-only: Financial planning fixed fees generally range from $1,000 to $5,000; hourly fees generally $300/hour.
Main office
332 Tilton Road
Northfield NJ 08225
Advisors at this office
12
Most active in
California · Delaware · Florida · Louisiana · Maryland · Nevada · New Hampshire · New Jersey · New York · North Carolina · Pennsylvania · South Carolina · Texas · Virginia
Also doing business as
Cra Financial Services, L.L.C. · Cra Financial Services, LLC.
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Joseph M
CFP®, Series 63, Series 65
Northfield, NJ
CRA Financial Services, L.L.C.
Joseph Mccaffrey is a CFP®-certified financial advisor with 17 years of industry experience. He is currently with CRA Financial Services, L.L.C., where he has worked since 2020, following five years at Nuveen Investments. CRA Financial Services, L.L.C. offers comprehensive wealth management and financial planning to individuals, including high-net-worth clients, as well as retirement plan consulting and ERISA fiduciary services. The firm’s investment approach is based on Modern Portfolio Theory and tailored to clients’ risk tolerance, time horizon, and goals, utilizing a range of asset classes and manager allocations.
Matthew R
CFP®, Series 66
Northfield, NJ
CRA Financial Services, L.L.C.
Matthew Reynolds is a CFP® and holds a Series 66 license, with 21 years of industry experience. He has been with CRA Financial Services, L.L.C. since 1999 and is also associated with Capaldi, Reynolds & Associates P.A. outside of his role at CRA. CRA Financial Services, L.L.C. provides comprehensive wealth management and financial planning to individuals, including high-net-worth clients, as well as retirement plan consulting and ERISA fiduciary services. The firm’s investment approach is based on Modern Portfolio Theory and tailored to client-specific risk tolerance, time horizon, and goals, utilizing a diverse range of asset classes and occasionally employing options and structured exposures.
John H
Series 65
Northfield, NJ
CRA Financial Services, L.L.C.
John Hughes is a financial advisor at CRA Financial Services, L.L.C., holding a Series 65 designation. He has one year of industry experience, with prior roles at Tideline and Tomatoe's, as well as academic and community positions including at the University of Notre Dame and The Peddie School. CRA Financial Services is an SEC-registered wealth management firm serving individual clients and institutional retirement plans. The firm follows a Modern Portfolio Theory-based investment process tailored to client goals and manages approximately $1.69 billion in assets across a range of account types.
Philip T
CFP®, Series 65
Northfield, NJ
CRA Financial Services, L.L.C.
Philip Tompkins is a CFP® with three years of industry experience, currently serving as an advisor at CRA Financial Services, L.L.C. since 2021. His prior experience includes roles at Stockton University, Undici Taverna, Brookdale Community College, and Middletown High School South. CRA Financial Services, L.L.C. provides wealth management and financial planning to individuals, including high-net-worth clients, as well as retirement plan consulting and ERISA fiduciary services. The firm employs a Modern Portfolio Theory-based investment process tailored to client goals and risk tolerance, managing portfolios across multiple asset classes and utilizing both discretionary and non-discretionary strategies.
Jeffrey H
CFP®, Series 66
Northfield, NJ
CRA Financial Services, L.L.C.
Jeffrey Hilliard is a CFP® professional with 19 years of experience in the financial services industry. He has worked at CRA Financial Services, L.L.C. since 2017 and previously held roles at The Pillar Strategies, Triad Advisors, Inc., and Prestige Wealth Management. In addition to his advisory work, he serves as an adjunct professor at Rowan University. CRA Financial Services, L.L.C. provides comprehensive wealth management and financial planning to individuals, including high-net-worth clients, as well as retirement plan consulting and ERISA fiduciary services. The firm’s investment process is based on Modern Portfolio Theory and is tailored to clients’ risk tolerance, time horizon, and goals, with offerings that include discretionary and non-discretionary portfolio management across multiple asset classes.
Thomas R
Series 66
Northfield, NJ
CRA Financial Services, L.L.C.
Thomas Reynolds is a financial advisor at CRA Financial Services, L.L.C. with 21 years of industry experience. He holds the Series 66 designation and has been with CRA Financial Services since 1999. Reynolds is also involved in contract tax preparation during the tax season through Capaldi, Reynolds & Pelosi, P.A. CRA Financial Services provides wealth management and financial planning to individuals, including high-net-worth clients, as well as retirement plan consulting and ERISA fiduciary services. The firm’s investment approach is based on Modern Portfolio Theory and tailored to client-specific risk tolerance and goals, utilizing a diversified allocation across various asset classes.
Jennifer C
Series 66
Northfield, NJ
CRA Financial Services, L.L.C.
Jennifer Colon is a financial advisor with CRA Financial Services, L.L.C. in Northfield, NJ. She holds a Series 66 designation and has 20 years of industry experience, all with CRA Financial Services since 2002. CRA Financial Services is an SEC-registered wealth management firm serving individual clients, retirement plans, and institutional clients. The firm’s investment approach is based on Modern Portfolio Theory and is tailored to client risk tolerance and objectives, managing approximately $1.69 billion in assets across a variety of account types and investment strategies.
Donna S
Series 66
Northfield, NJ
CRA Financial Services, L.L.C.
Donna Savastani is a financial advisor with CRA Financial Services, L.L.C. She holds the Series 66 designation and has 17 years of industry experience, all with CRA Financial Services since 2009. The firm provides comprehensive wealth management, financial planning, and retirement plan consulting to individuals, including high-net-worth clients. CRA employs an investment approach based on Modern Portfolio Theory, tailoring portfolios to clients’ risk tolerance and goals while utilizing a range of asset classes and strategies.
Robert M
CFP®, Series 66
Northfield, NJ
CRA Financial Services, L.L.C.
Robert Martin is a CFP® and Series 66 licensed advisor with 19 years of industry experience. He has been with CRA Financial Services, L.L.C. since 2012. Outside of his advisory role, he is the sole owner of a rental property in Sewell, NJ. CRA Financial Services is an SEC-registered wealth management firm serving individual and institutional clients. The firm applies a Modern Portfolio Theory-based approach, tailoring portfolios to client risk tolerance and objectives, and manages approximately $1.69 billion in client assets across various account types.
Samantha S
Series 65
Northfield, NJ
CRA Financial Services, L.L.C.
Samantha Swiderski is a financial advisor at CRA Financial Services, L.L.C. with a Series 65 credential and three years of industry experience. Prior to joining CRA Financial Services in 2021, she held positions at Ocean Casino Resort, Simply Nail & Spa, Woodmere Senior Housing, and Spotswood High School. CRA Financial Services, L.L.C. provides comprehensive wealth management and financial planning to individuals, including high-net-worth clients, as well as retirement plan consulting and ERISA fiduciary services. The firm’s investment approach is based on Modern Portfolio Theory and tailored to clients’ risk tolerance, time horizon, and goals, with diversified allocations across multiple asset classes.
Gordon S
CFP®, Series 63, Series 66
Northfield, NJ
CRA Financial Services, L.L.C.
Gordon Shearer Jr. is a CFP® with 20 years of experience in financial advising. He is currently with CRA Financial Services, L.L.C. and is also affiliated with Capaldi, Reynolds & Pelosi, P.A. His prior experience includes roles at Comprehensive Advisors, LLC, Integrity Investment Advisors, LLC, National Planning Cooperation, Comprehensive Financial Professionals, LLC, and Shearer Josuweit & Company. CRA Financial Services, L.L.C. provides comprehensive wealth management and financial planning to individuals, including high-net-worth clients, as well as retirement plan consulting and ERISA fiduciary services. The firm’s investment approach is based on Modern Portfolio Theory and tailored to client risk tolerance and goals, utilizing a diversified allocation across asset classes with discretionary and non-discretionary management options.
Jarman R
Series 65
Northfield, NJ
CRA Financial Services, L.L.C.
Jarman Reilly is an advisor with CRA Financial Services, L.L.C., holding a Series 65 designation and beginning his industry career in 2025. His prior experience includes roles at Morgan Stanley and various seasonal and educational positions. CRA Financial Services is an SEC-registered wealth management firm serving individual and institutional clients with financial planning, consulting, and portfolio management services. The firm manages approximately $1.69 billion in assets and bases its investment approach on Modern Portfolio Theory, tailoring portfolios to client-specific risk tolerance and objectives.
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