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Crafted Finance, LLC

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Client assets under management

$77,870,931

Clients

162

48% high-net-worth

Advisors

2

of 2 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

81

High

Average account size

$480,685

About

Crafted Finance, LLC serves individual and high-net-worth clients as well as employer plan sponsors, providing comprehensive financial planning, ongoing portfolio management, and employee benefit plan consulting. The firm offers multiple engagement formats — ongoing subscription planning, project-based work, and hourly engagements — and also manages discretionary investment accounts or refers clients to outside managers.

The firm’s investment approach is grounded in Modern Portfolio Theory and favors passive, diversified portfolios built with index mutual funds and ETFs, implemented through either in‑house management or selected sub‑advisors. Crafted Finance conducts due diligence and periodic monitoring of outside managers and uses advisor platforms (including Betterment, Atria, and Altruist) to implement model allocations and trade execution when appropriate.

Noteworthy for a two‑advisor, virtual firm with roughly $85 million in assets, Crafted blends advisor-led, subscription-style planning with outsourced and platform-based investment execution and includes employer retirement plan consulting as part of its planning offering. The brochure also discloses operational practices that may affect clients’ experience — such as membership relationships that provide discounts and non‑economic platform benefits, the firm’s practice of reconciling and refunding unearned planning invoices, and limited custody (restricted to fee withdrawals).

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Business exit / sale strategy Equity compensation tax strategy College savings (529s, UTMA, etc.)

Occupation focus

Founder/Business Owner Retired

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Fee options

Fixed

Project-based financial planning fixed fees ranging from $450 to $25,000, negotiated in advance

Percentage

$0 - $1,000,000: 0.50% $1,000,001 - $11,000,000: 0.25% $11,000,001+: Negotiable

Project-based

$450 per hour for financial planning

Subscriptions

Ongoing Financial Planning monthly subscription fees at $250 per month after initial fee

Other

Fee-only: Ongoing Financial Planning: $3,000 initial cost plus $250 per month; Project Based Planning: $450 to $25,000 fixed cost; Hourly Financial Planning: $450 per hour

Main office location

Crafted Finance, LLC

Seattle WA, United States

Number of offices

1

Most active in

Alabama · California · Texas · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Rachel B

Series 65

Seattle, WA

Crafted Finance, LLC

Rachel Bjorklund is a financial advisor at Crafted Finance, LLC in Seattle, WA, holding a Series 65 designation with three years of industry experience. She previously worked at Panoramic Financial Advice, Bethany Christian Services, and World Vision. Crafted Finance, LLC serves individual and high-net-worth clients as well as employer plan sponsors, offering financial planning, portfolio management, and employee benefit plan consulting. The firm employs a Modern Portfolio Theory-based approach, favoring passive, diversified portfolios implemented through in-house management or selected sub-advisors.

Business exit / sale strategy Equity compensation tax strategy College savings (529s, UTMA, etc.) Founder/Business Owner Retired

Joe W

CFP®

Seattle, WA

Crafted Finance, LLC

Joe Wride is a Certified Financial Planner (CFP®) at Crafted Finance. Unlike old-school financial advisors, Joe believes that wealth-building shouldn't be limited to the wealthy or conventional. He assists clients in navigating real estate and/or equity compensation transactions, retirement income planning, running businesses, and raising families. Joe's approach is rooted in fee-only advisory services, ensuring that he works for the client's best interests, not commissions. Crafted Finance, led by Joe Wride, is a financial advisory firm with a unique perspective. They prioritize fee-only pricing, fiduciary care, and adherence to CFP® standards. Their services include financial planning, investment management, and real estate strategies. What sets them apart is their commitment to transparency, ethical standards, and forming long-term partnerships with clients. Whether you're dreaming of financial freedom or seeking concrete solutions, Crafted Finance aims to build a solid financial future tailored to your vision.

Business exit / sale strategy Equity compensation tax strategy College savings (529s, UTMA, etc.) Founder/Business Owner Retired
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