Crawford Asset Management, LLC logo

Crawford Asset Management, LLC

Updated today

About

The firm is a state‑registered, single‑advisor independent investment adviser managing roughly $86 million across 154 discretionary accounts. It provides discretionary portfolio management for individuals and, unusually for a firm of this size, also works with institutional clients and offers pension consulting and bespoke investment consulting, alongside managed-account referral services; the firm is currently closed to new clients.

The investment approach emphasizes tactical asset allocation and low portfolio turnover, with portfolios composed predominantly of equities (about 98%) and oriented toward large and giant capitalization names (roughly 90%). The manager combines technical and fundamental analysis, uses macro tools such as the CFNAI, maintains concentrated sector exposures—notably Information Technology (semiconductors and software)—and generally avoids leveraged ETFs while permitting margin on a case‑by‑case basis.

Noteworthy for a solo independent adviser, the firm provides institutional portfolio management and pension consulting despite not accepting ERISA account management, and it offers managed‑account options through a custodial platform. Other operational details of interest include concentrated top holdings in major technology names, a policy that clients retain proxy voting rights, and an explicit closed status to new clients.

Client services

Portfolio management Pension consulting

Expertise

Concentrated stock management Active portfolio management Passive / index investing

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Percentage

0.05% to 2.50% annually, depending on asset allocation program (not strictly tiered by asset amount but by program type)

Project-based

Fees may be hourly or asset-based for Pension Consulting Services and Managed Accounts Advisory Referral Services; specific hourly rates not disclosed.

Other

Account minimum: $50,000.00

Main office

Glendale WI

Advisors at this office

1

Most active in

Wisconsin

Also doing business as

Crawford Asset Management, LLC · Harmony Advisors, LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

View complete list of advisors at this firm
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)