Mt. Pleasant, SC Office

Team
Updated today
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Creative Planning

Enterprise

Firm-wide stats for Creative Planning

Total advisors

1,187

Across 416 offices

Clients per advisor

74 Typical

Avg AUM per client

$2,113,277 Very High

HNW client ratio

45% Very High

About

Creative Planning provides wealth management, financial planning, and retirement-plan advisory services to a broad client base that includes individuals (including high‑net‑worth and ultra‑affluent clients), pension and profit‑sharing plans, trusts, foundations, and corporations. The firm offers discretionary portfolio management, institutional and retirement plan services (including ERISA 3(38)/3(21) engagements), sub‑advisory arrangements, and access to private market investments and collective investment trusts, managing roughly $295.6 billion in client assets across more than 1,100 advisors and 151 offices.

The firm describes a financial‑planning‑led investment approach that favors low‑cost indexing and buy‑and‑hold strategies for long‑term goals while using short‑term passive allocations for liquidity needs, supplemented by direct and enhanced direct indexing, tax‑loss harvesting, individually managed equity and bond strategies, and selective private market exposure. Creative Planning also uses sub‑advisors and model portfolios for retirement plans, offers managed account and payroll services, and acknowledges its fiduciary duties when advising retirement accounts.

Compared with many peers, Creative Planning has several uncommon structural features: it is affiliated with a law firm (Creative Planning Legal, P.A.) and maintains relationships with accounting and audit resources (including BerganKDV and related accounting entities), and it operates an affiliated trust company and multiple non‑investment service affiliates (payroll, lending, TPA). The firm does not participate in a wrap fee program, states it does not advertise performance or hypothetical performance, and discloses that a minority investor (TPG) and the firm’s role as manager or recommender of certain private funds create specific conflicts of interest that are disclosed in its brochure.

Based on Creative Planning

Expertise

Private / alternative investments Tax-loss harvesting ESG / Sustainable investing Retirement plans for business owners (SEP, solo 401k) Retirement income strategy

Based on Creative Planning

Occupation focus

Founder/Business Owner Executive Retired

Based on Creative Planning

Location

950 Houston Northcutt Boulevard, Suite 101

Mt. Pleasant SC 29464

Advisors at this office

4

Advisors at this office

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Mathew E

Series 65

Mt. Pleasant, SC

Creative Planning

Mathew Emmert is a financial advisor at Creative Planning with 17 years of industry experience. He holds a Series 65 designation and has previously worked at Gambit Securities, Inc. and JBJ Investment Partners, LLC. Creative Planning provides wealth management, financial planning, and retirement-plan advisory services to a diverse client base, including high-net-worth individuals, institutions, and corporations. The firm employs a financial-planning-led investment approach that incorporates low-cost indexing, buy-and-hold strategies, and selective private market exposure.

Private / alternative investments Tax-loss harvesting ESG / Sustainable investing Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Founder/Business Owner Executive Retired
user avatar

Michael C

CFP®, Series 66

Mt. Pleasant, SC

Creative Planning

Michael Croce is a CFP® with 20 years of industry experience, currently serving as a financial advisor at Creative Planning since 2018. Prior to joining Creative Planning, he worked for The Vanguard Group, Inc. for seven years. Outside of his advisory role, he acts as a limited agent for two family members. Creative Planning is an enterprise firm managing approximately $217 billion in client assets, providing investment advisory and financial planning services to individuals, corporations, foundations, trusts, and retirement plans. The firm employs a financial planning-led investment process focused on low-cost indexing and buy-and-hold strategies, supplemented by tailored approaches such as direct indexing and tax-loss harvesting, supported by a broad range of affiliated non-investment businesses.

Private / alternative investments Tax-loss harvesting ESG / Sustainable investing Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Founder/Business Owner Executive Retired
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Brandy B

CFP®

Mt. Pleasant, SC

Creative Planning

Brandy Benton is a Certified Financial Planner (CFP®) with Creative Planning, bringing two years of industry experience. She previously worked at JBJ Invest for eight years before joining Creative Planning, where she has been since 2022. Creative Planning provides wealth management, financial planning, and retirement-plan advisory services to a diverse client base that includes high-net-worth individuals, pension and profit-sharing plans, and institutional trusts and corporations. The firm employs a financial-planning-led investment approach emphasizing low-cost indexing, buy-and-hold strategies, and selective private market exposure.

Private / alternative investments Tax-loss harvesting ESG / Sustainable investing Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Founder/Business Owner Executive Retired
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John G

CFP®, Series 66

Mount Pleasant, SC

Creative Planning

John Giannattasio is a CFP® and holds a Series 66 license with two years of industry experience. He currently works at Creative Planning and has prior experience at Sanctuary Advisors LLC, Sanctuary Securities, Inc., Snowden Lane Partners, and New York Life. Outside of finance, he has worked at Darling Oyster Bar and was affiliated with the College of Charleston and Complete Dismantling Services. Creative Planning provides wealth management, financial planning, and retirement-plan advisory services to a broad client base including individuals, pension plans, trusts, and corporations. The firm uses a financial-planning-led investment approach featuring low-cost indexing, buy-and-hold strategies, and selective private market exposure, managing over $295 billion in client assets.

Private / alternative investments Tax-loss harvesting ESG / Sustainable investing Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Founder/Business Owner Executive Retired
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