Crescent Wealth Advisory, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$89,815,842
Clients
46
Advisors
5
of 5 employees
About
Crescent Wealth Advisory, LLC is a Georgia-registered investment adviser that provides discretionary and non-discretionary portfolio management and investment advisory services to individuals and high net worth individuals, as well as business entities, pension/profit-sharing plans, trusts, estates and charitable organizations. The firm emphasizes individualized planning and continuous supervision of separately managed accounts and reported $98,652,477 in discretionary assets (and $374,766 non-discretionary) as of December 31, 2025.
The firm says it builds portfolios through a mix of fundamental and technical analysis, collecting detailed client information on goals, cash flow, taxes, insurance and risk tolerance to construct tailored allocations, with routine rebalancing and the option to engage third‑party money managers. Crescent Wealth offers both discretionary authority to implement trades and non‑discretionary recommendations, and it documents that investment advice follows each client’s written guidelines and objectives.
Compared with many peer teams, Crescent Wealth’s brochure discloses multiple non‑typical business activities: several principals and representatives are registered representatives of broker‑dealers (M Securities/Lion Street), key staff may receive 12b‑1 fees, commissions or incentive awards, and the firm is affiliated with Crescent Wealth Management, Inc., an insurance agency through which advisors sell insurance products. The brochure also discloses participation in third‑party cash programs (DDM and the IFI Network) and related referral compensation, which the firm notes can create conflicts of interest that it discloses to clients.
Client services
Expertise
Fee options
$0 - $5,000,000: 1.25% $5,000,001 - $10,000,000: 0.85% $10,000,001 - $20,000,000: 0.75% $20,000,001 - $30,000,000: 0.65% $30,000,001 - $50,000,000: 0.50% Above $50,000,000+: Negotiable
Certain personnel are registered representatives and may receive commissions on securities and insurance product sales separate from advisory fees.
Fee-only: Management fee based on AUM as per tiered schedule; no other compensation accepted by firm.
Main office
200 Galleria Parkway SE, Suite 1880
Atlanta GA 30339
Advisors at this office
4
Most active in
Georgia · Louisiana · Tennessee · Texas
Also doing business as
Crescent Wealth Advisory, LLC · Crescent Wealth Capital Management, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Is not active or affiliated with:
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
Advisors at this firm
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