Croft Financial Planning
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Croft Financial Planning is a small, fee‑only advisory firm that works with individuals, high‑net‑worth clients, families, businesses, trusts, estates, charitable organizations, and also provides services to banking or thrift institutions. The firm focuses on financial planning engagements — including retirement, estate, tax, business, insurance, college savings, and cash‑flow analyses — delivered on a project or hourly basis with a written plan or report provided to clients.
The firm’s work is advisory and time‑limited: it provides investment recommendations and planning analysis but does not manage client portfolios, accept custody, or execute trades on clients’ behalf, leaving implementation to the client and their chosen custodian. When making investment recommendations, CFPlanning relies on fundamental analysis, modern portfolio theory, and a mix of passive and active fund selection to build asset allocation and fund choices aligned with client goals and risk tolerance.
Noteworthy differences from many peers include its provision of educational seminars and speaking engagements and its engagement with banking/thrift institution clients, both of which are relatively uncommon for solo independent advisers. The firm is led by a principal with multiple professional credentials in financial planning and trust/investment disciplines, operates strictly on a fee‑only basis without percentage‑of‑AUM billing, and limits services to non‑discretionary, consultative planning engagements.
Client services
Expertise
Fee options
Financial Planning fees may be charged by fixed project fee or quarterly fee, but specific amounts not stated.
$550 per hour, billed in one-minute increments
Fee-only: Hourly fee for Financial Planning and Educational Seminars is $550 per hour, billed in one-minute increments; fees may also be fixed project fee or quarterly fee but hourly rate is clearly stated.
Main office
Newbury NH
Advisors at this office
1
Most active in
New Hampshire · New York
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
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