Cross Financial Advisors
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$467,974,234
Clients
1,831
Advisors
12
across 5 offices
About
Cross Financial Advisors provides investment management, financial planning, consulting and retirement-plan services to individuals (including high‑net‑worth clients), families, estates, trusts, corporations, charitable organizations and pension plans. The firm delivers both discretionary and non‑discretionary portfolio management, access to third‑party separately managed account managers and model programs, and reports approximately $481.8 million in discretionary assets under management for about 1,831 clients supported by 11 advisors.
The firm’s investment approach blends strategic and tactical asset allocation with long‑term and value‑oriented holdings, primarily using individual equities, ADRs, fixed income, mutual funds, ETFs and options, while also considering alternatives (including private funds and cryptocurrency‑related ETFs) and ESG/sustainable investing on a client‑requested basis. Cross Financial combines in‑house management with access to LPL-sponsored programs and third‑party managers, employs technology platforms for aggregation and reporting, and offers financial planning and tax‑related consulting (including referrals) as part of its advisory services.
A distinctive feature is its affiliation with an accounting firm (Cross Financial Accounting), through which it may refer clients for tax planning and preparation; the affiliate is a separate legal entity, clients are not required to use it, and the relationship and potential conflicts are disclosed. The firm also participates in third‑party lead‑generation and platform relationships (for example, Ramsey SmartVestor Pro, multiple LPL program offerings, and the use of AdvicePay and other third‑party technology), which provide operational benefits and are disclosed as potential sources of referral or soft‑dollar conflicts.
Client services
Expertise
Occupation focus
Fee options
$0+: Up to 2.50% annually (maximum) $5,000+: Minimum account value for Guided Wealth Portfolios (GWP) program $15,000+: Minimum account value for Optimum Market Portfolios (OMP) program $100,000+: Minimum account value for Model Wealth Portfolios (MWP) and Manager Access Select (MAS) programs $250,000+: Minimum account value for Personal Wealth Portfolios (PWP) program $100,000+: Minimum account balance typically starting for equity strategies in Manager Access Network (MAN) program $250,000+: Minimum account balance typically starting for fixed income strategies in MAN program
Financial planning: $200 - $500 per hour; Consulting services: $200 - $500 per hour
Fee-only: Hourly financial planning fees ranging from $200 to $500 per hour; consulting fees generally $200 to $500 per hour
Main office
See office11600 SW Shilo Lane, Suite 100
Portland OR 97225
Advisors at this office
7
Offices (5)
Most active in
Alaska · Arizona · California · Florida · Idaho · Indiana · Massachusetts · Minnesota · Nevada · New Jersey · Ohio · Oregon · Texas · Utah · Virginia · Washington
Also doing business as
Abacus Wealth Management · By The Tree Financial, LLC · Clark Wealth Management · Cross Financial Advisors · Cross Financial Advisors, LLC · Cross Inland Wealth Management · Grace Investors · Hope Wealth Planning · Lyda Financial · Retzlaff Wealth Management · Rock Creek Wealth Management
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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Advisors at this firm
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