Cross Financial Advisors logo

Cross Financial Advisors

Updated today

Client AUM

$467,974,234

Clients

1,831

Advisors

12

across 5 offices

About

Cross Financial Advisors provides investment management, financial planning, consulting and retirement-plan services to individuals (including high‑net‑worth clients), families, estates, trusts, corporations, charitable organizations and pension plans. The firm delivers both discretionary and non‑discretionary portfolio management, access to third‑party separately managed account managers and model programs, and reports approximately $481.8 million in discretionary assets under management for about 1,831 clients supported by 11 advisors.

The firm’s investment approach blends strategic and tactical asset allocation with long‑term and value‑oriented holdings, primarily using individual equities, ADRs, fixed income, mutual funds, ETFs and options, while also considering alternatives (including private funds and cryptocurrency‑related ETFs) and ESG/sustainable investing on a client‑requested basis. Cross Financial combines in‑house management with access to LPL-sponsored programs and third‑party managers, employs technology platforms for aggregation and reporting, and offers financial planning and tax‑related consulting (including referrals) as part of its advisory services.

A distinctive feature is its affiliation with an accounting firm (Cross Financial Accounting), through which it may refer clients for tax planning and preparation; the affiliate is a separate legal entity, clients are not required to use it, and the relationship and potential conflicts are disclosed. The firm also participates in third‑party lead‑generation and platform relationships (for example, Ramsey SmartVestor Pro, multiple LPL program offerings, and the use of AdvicePay and other third‑party technology), which provide operational benefits and are disclosed as potential sources of referral or soft‑dollar conflicts.

Client services

Financial planning Portfolio management

Expertise

Private / alternative investments ESG / Sustainable investing Options & derivatives strategies

Occupation focus

Founder/Business Owner

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Fee options

Percentage

$0+: Up to 2.50% annually (maximum) $5,000+: Minimum account value for Guided Wealth Portfolios (GWP) program $15,000+: Minimum account value for Optimum Market Portfolios (OMP) program $100,000+: Minimum account value for Model Wealth Portfolios (MWP) and Manager Access Select (MAS) programs $250,000+: Minimum account value for Personal Wealth Portfolios (PWP) program $100,000+: Minimum account balance typically starting for equity strategies in Manager Access Network (MAN) program $250,000+: Minimum account balance typically starting for fixed income strategies in MAN program

Project-based

Financial planning: $200 - $500 per hour; Consulting services: $200 - $500 per hour

Other

Fee-only: Hourly financial planning fees ranging from $200 to $500 per hour; consulting fees generally $200 to $500 per hour

Main office

See office

11600 SW Shilo Lane, Suite 100

Portland OR 97225

Advisors at this office

7

Most active in

Alaska · Arizona · California · Florida · Idaho · Indiana · Massachusetts · Minnesota · Nevada · New Jersey · Ohio · Oregon · Texas · Utah · Virginia · Washington

Also doing business as

Abacus Wealth Management · By The Tree Financial, LLC · Clark Wealth Management · Cross Financial Advisors · Cross Financial Advisors, LLC · Cross Inland Wealth Management · Grace Investors · Hope Wealth Planning · Lyda Financial · Retzlaff Wealth Management · Rock Creek Wealth Management

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Corey L

Series 63, Series 65

Portland, OR

Cross Financial Advisors

Corey Levine is a financial advisor at Cross Financial Advisors with 37 years of industry experience. He holds Series 63 and Series 65 designations and has worked at LPL Financial since 2012. Outside of his advisory role, he is involved in a woodworking and hardware business in Beaverton, Oregon. Cross Financial Advisors serves individuals, families, corporations, and institutions, offering investment management, financial planning, consulting, and retirement-plan services. The firm combines strategic and tactical asset allocation with a range of investment vehicles and integrates in-house management with third-party programs while providing tax-related consulting through an affiliated accounting firm.

Private / alternative investments ESG / Sustainable investing Options & derivatives strategies Founder/Business Owner
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Christopher A

Series 66

Manalapan, NJ

Cross Financial Advisors

Christopher Acquaviva is a financial advisor at Cross Financial Advisors in Manalapan, NJ, holding a Series 66 designation with ten years of industry experience. His prior roles include positions at JPMorgan Chase Bank, Merrill, Lumida Wealth Management LLC, Axa Advisors, and Keller Williams. Cross Financial Advisors offers investment management, financial planning, consulting, and retirement-plan services to a diverse client base, including individuals, families, estates, trusts, corporations, and charitable organizations. The firm employs a blend of strategic and tactical asset allocation with long-term and value-oriented holdings, utilizing a range of investment vehicles and providing both discretionary and non-discretionary portfolio management.

Private / alternative investments ESG / Sustainable investing Options & derivatives strategies Founder/Business Owner
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Kari B

Series 63, Series 65

Newberg, OR

Cross Financial Advisors

Kari Billette is a financial advisor at Cross Financial Advisors in Beaverton, OR, holding Series 63 and Series 65 designations with four years of industry experience. Her work history includes roles at Cross Financial Advisors, LPL Financial LLC, and Lyda Financial. Outside of her advisory work, she is co-owner of a concrete construction business, where she contributes to administrative tasks. Cross Financial Advisors provides investment management and financial planning services to individuals, high-net-worth clients, small businesses, estates, charitable organizations, and other institutional clients. The firm offers tailored portfolios and a broad range of advisory solutions through custodial and model platforms in affiliation with LPL Financial.

Private / alternative investments ESG / Sustainable investing Options & derivatives strategies Founder/Business Owner
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Jay T

Series 63, Series 66

Portland, OR

Cross Financial Advisors

Jay Torgerson is a financial advisor at Cross Financial Advisors with 25 years of industry experience. He holds Series 63 and Series 66 licenses and has been with Cross Financial Advisors since 2017, having also worked at LPL Financial since 2003. Cross Financial Advisors serves individuals, families, estates, trusts, corporations, charitable organizations, and pension plans by providing investment management, financial planning, and retirement-plan services. The firm utilizes a blend of strategic and tactical asset allocation with a focus on long-term and value-oriented holdings, combining in-house management with access to third-party managers and LPL-sponsored programs.

Private / alternative investments ESG / Sustainable investing Options & derivatives strategies Founder/Business Owner
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Mihei E

Series 66

Lake Oswego, OR

Cross Financial Advisors

Mihei Egoroff is a financial advisor with Cross Financial Advisors and holds a Series 66 designation. He has six years of industry experience and has been with Cross Financial Advisors and LPL Financial since 2019. Egoroff also operates a coaching business and has prior involvement in trucking and construction businesses. Cross Financial Advisors provides investment management, financial planning, consulting, and retirement-plan services to individuals, families, estates, trusts, corporations, charitable organizations, and pension plans. The firm combines strategic and tactical asset allocation with access to third-party managers and an affiliated accounting firm to offer comprehensive advisory and tax-related consulting services.

Private / alternative investments ESG / Sustainable investing Options & derivatives strategies Founder/Business Owner
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Mathew W

Series 63, Series 66

Portland, OR

Cross Financial Advisors

Mathew Whiteaker is a financial advisor at Cross Financial Advisors with 27 years of industry experience. He holds Series 63 and Series 66 licenses and has been with Cross Financial Advisors since 2017, alongside a longstanding association with LPL Financial dating back to 2003. Cross Financial Advisors offers investment management, financial planning, consulting, and retirement-plan services to individuals, families, trusts, corporations, charitable organizations, and pension plans. The firm combines strategic and tactical asset allocation with long-term and value-oriented holdings, using a mix of individual equities, fixed income, mutual funds, ETFs, options, and alternatives, while integrating in-house management with third-party programs and technology platforms.

Private / alternative investments ESG / Sustainable investing Options & derivatives strategies Founder/Business Owner
user avatar

Brian C

Series 63, Series 66

Portland, OR

Cross Financial Advisors

Brian Clark is a financial advisor at Cross Financial Advisors with 23 years of industry experience. He holds Series 63 and Series 66 designations and has been with Cross Financial Advisors since 2017, also maintaining a role with LPL Financial since 2009. Outside of his advisory work, he serves as a junior varsity football coach for the Scappoose School District. Cross Financial Advisors provides investment management, financial planning, and retirement-plan services to individuals, families, estates, trusts, corporations, charitable organizations, and pension plans. The firm combines strategic and tactical asset allocation with long-term and value-oriented holdings, utilizing a range of investment vehicles and offering both discretionary and non-discretionary portfolio management.

Private / alternative investments ESG / Sustainable investing Options & derivatives strategies Founder/Business Owner
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Cameron J

CFP®, Series 63, Series 66

Fulshear, TX

Cross Financial Advisors

Cameron Jensen is a CFP® with 18 years of industry experience, currently serving as a financial advisor at Cross Financial Advisors. His prior experience includes roles at Fidelity Investments and Strategic Advisors Inc. Outside of his advisory work, he owns By The Tree Designs, LLC, a business focused on awards and commemoration. Cross Financial Advisors provides investment management and financial planning services to individuals, high-net-worth clients, small businesses, estates, charitable organizations, and other institutions. The firm offers tailored portfolios and a variety of advisory solutions through custodial and model platforms, operating within an ownership structure affiliated with an accounting-firm holding company.

Private / alternative investments ESG / Sustainable investing Options & derivatives strategies Founder/Business Owner
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Matthew C

Series 63, Series 66

Portland, OR

Cross Financial Advisors

Matthew Conti is a financial advisor with Cross Financial Advisors in Portland, OR, holding Series 63 and Series 66 credentials and 28 years of industry experience. He has been with Cross Financial Advisors since 2017 and has maintained a relationship with LPL Financial since 2014. Cross Financial Advisors serves individuals, families, estates, trusts, corporations, charitable organizations, and pension plans, combining strategic and tactical asset allocation with long-term, value-oriented investments. The firm offers both discretionary and non-discretionary portfolio management, access to third-party managers, and integrates in-house management with LPL-sponsored programs and technology platforms.

Private / alternative investments ESG / Sustainable investing Options & derivatives strategies Founder/Business Owner
user avatar

Thomas O

Series 63, Series 65

Portland, OR

Cross Financial Advisors

Thomas Ouimette is a financial advisor at Cross Financial Advisors with 36 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Cross Financial Advisors since 2017, previously associated with LPL Financial since 2014. Cross Financial Advisors serves individuals, families, estates, trusts, corporations, charitable organizations, and pension plans, offering both discretionary and non-discretionary portfolio management alongside financial planning and consulting services. The firm combines strategic and tactical asset allocation with a range of investment vehicles, and maintains an affiliation with an accounting firm for potential tax planning referrals.

Private / alternative investments ESG / Sustainable investing Options & derivatives strategies Founder/Business Owner
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Jerald L

Series 63, Series 65

Newberg, OR

Cross Financial Advisors

Jerald Lyda is a financial advisor with Cross Financial Advisors in Newberg, OR, holding Series 63 and Series 65 licenses and bringing 20 years of industry experience. He has worked at Cross Financial Advisors since 2017 and has been associated with LPL Financial since 2008. Cross Financial Advisors provides investment management, financial planning, and retirement-plan services to individuals, families, estates, trusts, corporations, charitable organizations, and pension plans. The firm manages approximately $481.8 million in discretionary assets and combines strategic and tactical asset allocation with a range of investment vehicles, including equities, fixed income, mutual funds, ETFs, and alternatives, while offering both discretionary and non-discretionary portfolio management.

Private / alternative investments ESG / Sustainable investing Options & derivatives strategies Founder/Business Owner
user avatar

Ankit P

Series 63, Series 65

Portland, OR

Cross Financial Advisors

Ankit Palan is a financial advisor with Cross Financial Advisors in Beaverton, OR, holding Series 63 and Series 65 credentials and bringing 10 years of industry experience. He has worked with Cross Financial Advisors and LPL Financial since 2017 and was previously with Foresters Financial Services from 2015 to 2017. Outside of his advisory role, Palan is involved with Good Life Insurance, offering non-variable insurance services. Cross Financial Advisors provides investment management and financial planning to individuals, high-net-worth clients, small businesses, estates, charitable organizations, and other institutional clients. The firm offers tailored portfolios and a broad range of solutions through custodial and model platforms with LPL Financial, combining advisor-led services with third-party and automated portfolio offerings.

Private / alternative investments ESG / Sustainable investing Options & derivatives strategies Founder/Business Owner
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