Pittsboro, NC Office

Crown Wealth Group LLC serves individual and high-net-worth clients with discretionary and non-discretionary portfolio management and comprehensive financial planning. Its service set includes ongoing Personal CFO support, estate-planning facilitation through a third‑party platform, executive compensation and business succession planning, and concierge lifestyle services.

The firm uses a goals-based investment process, documenting objectives and risk tolerances in written Investment Policy Statements and employing an Investment Committee to tailor asset allocation and model portfolios. Portfolios are generally built around low-cost, diversified ETFs and mutual funds for long-term investing but may also incorporate equities, fixed income, options, alternative investments, and real-estate-related positions as appropriate, with periodic reviews.

Crown Wealth Group operates from multiple offices and maintains affiliations that are uncommon for peer teams, including an insurance agency staffed by licensed agents and an affiliated real estate brokerage and related real estate businesses; the brochure discloses these relationships and the potential conflicts they can create when recommending commissionable insurance products or in‑house real estate services. The firm also directs clients to third-party advisers and receives fee-sharing arrangements for those referrals, and it states policies intended to address conflicts while maintaining customized advice.