Cruden Bay Investment Management, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Cruden Bay Investment Management serves individuals, high‑net‑worth clients, foundations, corporations and other entities with discretionary and non‑discretionary portfolio management, financial planning and periodic consulting. The firm oversees roughly $663 million in client assets and generally requires a $5 million account minimum, subject to waiver.
The firm states a risk‑adjusted performance philosophy and employs multiple methods of analysis — including fundamental and technical analysis, long‑ and short‑term strategies — and frequently allocates to separate account managers or third‑party model portfolios. Its brochure discloses ongoing account monitoring with quarterly reviews and performance reporting, and it permits margin/borrowing in client accounts (subject to separate margin agreements).
What is notable compared with peers is that Cruden Bay operates a wrap‑fee program that bundles management, transaction and administrative costs, and the firm discloses several relationships that could create conflicts of interest: a forgivable loan from LPL tied to use of LPL custody, consulting fees received from an affiliated private manager (Mavik) to which clients may be referred, and arrangements to compensate outside solicitors for referrals. The firm also notes that some advisory personnel are licensed insurance agents and that margin use affects fee calculations, items the brochure identifies and addresses in its conflict‑of‑interest disclosures.
Client services
Expertise
Fee options
Financial planning services fixed fee up to $15,000 depending on complexity and scope.
up to 2.00% annually
Commission-based compensation earned by some persons as independent insurance agents for selling insurance products, separate from advisory fees.
Account minimum: $5,000,000
Main office
2945 Townsgate Road, Suite 200
Westlake Village CA 91361
Advisors at this office
4
Most active in
California · Michigan · New York · Pennsylvania
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Advisors at this firm
Jacob K
Series 65
Westlake Village, CA
Cruden Bay Investment Management, LLC
Jacob Kester is a financial advisor with Cruden Bay Investment Management, LLC, holding a Series 65 designation and five years of industry experience. He previously worked at One Wealth Partners and Cornerstone Advisors and attended school full-time from 2013 to 2017. Cruden Bay Investment Management serves individuals, high-net-worth clients, foundations, corporations, and other entities with discretionary and non-discretionary portfolio management, financial planning, and periodic consulting. The firm employs a risk-adjusted performance approach using multiple methods of analysis and operates a wrap-fee program that includes management, transaction, and administrative costs.
Selwyn H
Series 66
Westlake Village, CA
Cruden Bay Investment Management, LLC
Selwyn Herson is a financial advisor at Cruden Bay Investment Management, LLC with 11 years of industry experience. He holds the Series 66 designation and has worked at Cruden Bay since 2016, following six years at LPL Financial. He also has a long-term association with WPG dating back to 1986. Cruden Bay Investment Management serves individuals, high-net-worth clients, foundations, corporations, and other business entities by offering discretionary and non-discretionary portfolio management alongside financial planning and consulting services. The firm employs a philosophy focused on risk-adjusted performance, combining fundamental and technical analysis with both long- and short-term strategies, and sponsors a wrap-fee program integrating management and administrative costs.
Jonathan H
Series 63, Series 65
Westlake Village, CA
Cruden Bay Investment Management, LLC
Jonathan Herson is a financial advisor at Cruden Bay Investment Management, LLC with 19 years of industry experience. He has worked at Cruden Bay since 2016 and previously at LPL Financial from 2010 to 2016. Outside of his advisory role, he is an investor and advisor at Investo, an investment firm based in São Paulo, Brazil. Cruden Bay Investment Management serves individuals, high-net-worth clients, foundations, corporations, and other business entities, offering discretionary and non-discretionary portfolio management along with financial planning and consulting services. The firm employs a risk-adjusted investment approach that combines fundamental and technical analysis and maintains ongoing account monitoring with at least quarterly reviews.
Andrew L
Series 63, Series 65
Westlake Village, CA
Cruden Bay Investment Management, LLC
Andrew Lowenstein is a financial advisor at Cruden Bay Investment Management, LLC with 19 years of industry experience. He has been with Cruden Bay since 2016 and previously worked at LPL Financial from 2012 to 2016. His credentials include Series 63 and Series 65 registrations. Outside of advisory work, he has involvement with DRL Insurance Services, LLC. Cruden Bay Investment Management serves individuals, high-net-worth clients, foundations, corporations, and other business entities, offering discretionary and non-discretionary portfolio management along with financial planning and consulting services. The firm employs a risk-adjusted investment approach combining fundamental and technical analysis with both long- and short-term strategies, and it operates a wrap-fee program that integrates money management and administrative costs.
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