Auburn Hills, MI Office

Team
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CX Institutional, LLC logo

CX Institutional, LLC

Multi-team

Firm-wide stats for CX Institutional, LLC

Total advisors

80

Across 15 offices

Clients per advisor

57 Typical

Avg AUM per client

$938,697 High

HNW client ratio

34% High

About

CX Institutional serves individuals (including high‑net‑worth clients), charitable organizations, business entities, and retirement plan sponsors with discretionary and non‑discretionary portfolio management, financial planning, and retirement plan consulting. It delivers these services through its CX Multi‑Strategy Platform and related advisory agreements, combining routine portfolio management and planning typical of enterprise advisers.

The firm implements multi‑strategy asset allocation using a blend of fundamental, quantitative, and technical analysis across equities, fixed income, ETFs, structured products, and private funds, and provides ongoing monitoring and rebalancing. CX Institutional supplements investment management with third‑party technology — including client portals via eMoney and held‑away account aggregation and order management via the Pontera platform — to support consolidated reporting and tax‑efficient asset location.

Noteworthy distinctions include a menu of thematic and specialized strategies (such as artificial intelligence, blockchain, and electric vehicle portfolios), the use of structured notes and access to unaffiliated private investment funds, and an explicit pathway for cryptocurrency exposure via exchange‑traded securities or specialized managers. The firm also discloses sponsorships and custodial support from large industry providers and an affiliated sub‑advisory relationship, arrangements that bear on platform selection and the firm’s service ecosystem.

Based on CX Institutional, LLC

Expertise

ESG / Sustainable investing Private / alternative investments Tax-loss harvesting Concentrated stock management Options & derivatives strategies

Based on CX Institutional, LLC

Location

3121 University Dr., Suite 100

Auburn Hills MI 48326

Advisors at this office

6

Advisors at this office

user avatar

Paul R

Series 63, Series 65

Auburn Hills, MI

CX Institutional, LLC

Paul Reile is a financial advisor at CX Institutional, LLC with 16 years of industry experience. He holds Series 63 and Series 65 licenses and has worked previously at Tfg Advisers LLC and Tfg Advisors. CX Institutional serves individuals, high-net-worth clients, charitable organizations, and business entities, providing discretionary and non-discretionary portfolio management along with financial planning and retirement plan consulting. The firm utilizes a multi-strategy investment approach that incorporates fundamental, quantitative, technical, and cyclical analysis across various asset classes, and offers specialized portfolio options including ESG and blockchain-focused strategies.

ESG / Sustainable investing Private / alternative investments Tax-loss harvesting Concentrated stock management Options & derivatives strategies
user avatar

Thomas W

CFP®, Series 65

Auburn Hills, MI

CX Institutional, LLC

Thomas Williams is a CFP® and Series 65-registered financial advisor with six years of industry experience. He currently works at CX Institutional, LLC and previously held roles at Tfg Advisors, Jackson National Life Insurance, Michigan State University, and Farmington Public Schools. CX Institutional serves individuals, charitable organizations, business entities, and retirement plan sponsors by providing discretionary and non-discretionary portfolio management, financial planning, and retirement plan consulting through its CX Multi-Strategy Platform. The firm employs a multi-strategy asset allocation approach using fundamental, quantitative, and technical analysis across various asset classes and supplements investment management with third-party technology for consolidated reporting and tax-efficient asset location.

ESG / Sustainable investing Private / alternative investments Tax-loss harvesting Concentrated stock management Options & derivatives strategies
user avatar

Terry H

Series 63, Series 65

Auburn Hills, MI

CX Institutional, LLC

Terry Hirsch is a financial advisor at CX Institutional, LLC with 16 years of industry experience. He holds Series 63 and Series 65 designations and previously worked at TFG Advisers LLC and Tfg Advisors from 1996 to 2025. CX Institutional serves individuals, high-net-worth clients, charitable organizations, and business entities by providing discretionary and non-discretionary portfolio management, financial planning, and retirement plan consulting. The firm employs a multi-strategy investment approach combining fundamental, quantitative, technical, and cyclical analysis across a range of asset classes, including equities, fixed income, ETFs, structured products, and private investment funds.

ESG / Sustainable investing Private / alternative investments Tax-loss harvesting Concentrated stock management Options & derivatives strategies
user avatar

Rebecca K

CFP®, Series 65

Auburn Hills, MI

CX Institutional, LLC

Rebecca Kindig is a CFP® and holds a Series 65 license with eight years of industry experience. She is currently with CX Institutional, LLC and previously worked at Tfg Advisers LLC and Michigan Financial Companies. Rebecca also has experience at Graff Chevrolet and Central Michigan University. CX Institutional serves individuals, charitable organizations, business entities, and retirement plan sponsors with portfolio management, financial planning, and retirement plan consulting. The firm employs a multi-strategy asset allocation approach across various asset classes and incorporates third-party technology to enhance reporting and tax efficiency.

ESG / Sustainable investing Private / alternative investments Tax-loss harvesting Concentrated stock management Options & derivatives strategies
user avatar

Timothy A

Series 63, Series 65

Auburn Hills, MI

CX Institutional, LLC

Timothy Atkinson is a financial advisor at CX Institutional, LLC with 15 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Tfg Advisers LLC and Tfg Advisors. CX Institutional serves individuals, high-net-worth clients, charitable organizations, and business entities by providing discretionary and non-discretionary portfolio management, financial planning, and retirement plan consulting. The firm employs a multi-strategy investment approach that includes fundamental, quantitative, technical, and cyclical analysis across various asset classes and offers specialized strategy portfolios alongside custom solutions.

ESG / Sustainable investing Private / alternative investments Tax-loss harvesting Concentrated stock management Options & derivatives strategies
user avatar

Owen C

Series 65

Auburn Hills, MI

CX Institutional, LLC

Owen Crabtree is a financial advisor at CX Institutional, LLC with one year of industry experience. He holds a Series 65 designation. His prior roles include positions at TFG Advisers and The Heathers Club of Bloomfield Hills, as well as experience in various other industries. CX Institutional serves individuals, high-net-worth clients, charitable organizations, and business entities by providing discretionary and non-discretionary portfolio management, financial planning, and retirement plan consulting. The firm employs a multi-strategy investment approach combining fundamental, quantitative, technical, and cyclical analysis across a range of asset classes and offers specialized strategy portfolios including ESG and blockchain-focused options.

ESG / Sustainable investing Private / alternative investments Tax-loss harvesting Concentrated stock management Options & derivatives strategies
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