Carlsbad, CA Office
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DBA Seaside Financial & Insurance Services
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Firm-wide stats for DBA Seaside Financial & Insurance Services
About
Seaside Financial & Insurance Services provides investment advisory and financial planning services to individuals, pension and profit‑sharing plans, businesses, charitable organizations, and trusts and estates. The firm offers portfolio management, standalone and ongoing financial planning, pension consulting, and access to a broad range of securities and insurance products, and it may recommend third‑party managers or platforms.
The firm generally emphasizes fundamental analysis and a long‑term investment orientation and prepares an Investment Policy Statement for each client, with ongoing monitoring and rebalancing under discretionary authority. Seaside uses third‑party research and financial planning software (e.g., Morningstar, eMoney), discloses the use of AI tools to assist in drafting client materials, and may recommend tax‑overlay or third‑party platforms such as JPMorgan 55ip (which charge separate fees).
Noteworthy for a firm of its size, Seaside’s advisory representatives also engage in broker‑dealer and insurance activities: the brochure discloses a registered‑representative relationship with Fortune Financial Services, Inc. and that certain representatives are licensed insurance agents who may receive commissions, and the firm conducts no‑cost educational seminars and offers ancillary services such as trust accounting and business consulting. The firm manages roughly $81 million in discretionary assets, recently transitioned to state registration, and discloses specific conflict‑mitigation practices (for example, limiting advisory charges on commission‑based products and providing full disclosure of affiliations).
Expertise
Location
2888 Loker Ave East, Suite 110
Carlsbad CA 92010
Advisors at this office
3
Advisors at this office
Darlene M
Series 65
Carlsbad, CA
DBA Seaside Financial & Insurance Services
Darlene Maza is a financial advisor at DBA Seaside Financial & Insurance Services in Carlsbad, CA, holding a Series 65 credential with four years of industry experience. She has been with Seaside Advisory Services, Inc. since 2021 and with Seaside Advisory since 2016. Seaside Financial & Insurance Services primarily serves individual clients, including high-net-worth individuals, as well as pension plans, businesses, charities, and trusts. The firm offers portfolio management, financial planning, pension consulting, and insurance placement, using investment strategies based on fundamental, technical, cyclical, and quantitative analysis.
Shawn O
Series 63, Series 66
Carlsbad, CA
DBA Seaside Financial & Insurance Services
Shawn Orser is a financial advisor with Seaside Financial & Insurance Services, holding Series 63 and Series 66 credentials and over 20 years of industry experience. He has worked at Fortune Financial Services, Inc. since 2014 and was previously with Northwestern Mutual Investment Management. Orser serves as a trustee on the Board of Directors for Collaborative Investment Series Trust, overseeing mutual funds and fund managers. Seaside Financial & Insurance Services provides investment advisory and financial planning services to individuals, pension and profit-sharing plans, businesses, charitable organizations, and trusts and estates. The firm emphasizes fundamental analysis and a long-term investment approach, utilizing third-party research and financial planning tools, and offers portfolio management, pension consulting, and access to a broad range of securities and insurance products.
Alison F
Series 63, Series 65
Carlsbad, CA
DBA Seaside Financial & Insurance Services
Alison Farrin is a financial advisor with DBA Seaside Financial & Insurance Services in Carlsbad, CA, holding Series 63 and Series 65 licenses and bringing 38 years of industry experience. She has held roles at Fortune Financial Services, Inc. since 2014 and at Seaside Advisory since 2011, alongside her longstanding presidency of Innovative Pension Strategy & Design. Farrin also conducts educational seminars focused on helping participants understand 401(k) terminology and operations. Seaside Financial & Insurance Services provides investment advisory and financial planning services to individuals, pension and profit-sharing plans, businesses, charitable organizations, and trusts and estates. The firm emphasizes fundamental analysis and a long-term investment approach, offering portfolio management, ongoing financial planning, pension consulting, and access to a broad range of securities and insurance products.
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