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Defining Wealth

Updated today

Client AUM

$49,016,399

Clients

178

Advisors

8

across 3 offices

About

Defining Wealth Partners serves individual and high‑net‑worth clients and small businesses with a mix of financial planning, retirement-plan advice, and portfolio management services. The firm offers modular or broad-based planning engagements (one‑time, ongoing, project, or hourly) and implements investment strategies using ETFs, mutual funds, individual equities, fixed income, and, when appropriate, institutional sub‑advisers.

The firm follows an evidence‑based, broadly diversified buy‑and‑hold approach grounded in Modern Portfolio Theory, emphasizing low‑cost and tax‑aware implementation with allocations that may overweight value and small‑cap and international exposures. Portfolios are managed on discretionary or non‑discretionary bases and are implemented through preferred custodial/operational platforms that the firm uses for trading, reporting, and back‑office functions.

Distinctive features disclosed in the brochure include the firm’s use of compensated third‑party solicitors/endorsements in its business development process, with required solicitor disclosures and delivery of the firm’s Form ADV to prospects. The firm also discloses a recent regulatory consent order involving a net‑capital calculation error that was resolved with a civil penalty, and it operates an affiliated insurance agency whose agents may receive commissions, matters the firm identifies as potential conflicts and says it will disclose in client engagements.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy Business exit / sale strategy

Occupation focus

Founder/Business Owner Executive

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Fee options

Fixed

One-Time Financial Plan: $3,000-5,000 (billed one-time in advance); Project Fees: $300-10,000.

Percentage

$0 - $1,499,999: 1.00% (100 basis points) $1,500,000 - $2,999,999: 0.80% (80 basis points) $3,000,000 - $4,999,999: 0.70% (70 basis points) $5,000,000 - $9,999,999: 0.60% (60 basis points) $10,000,000+: Negotiable

Project-based

$300/hour billed in 15-minute increments.

Subscriptions

Ongoing financial planning fees range from $3,600 to $24,000 billed annually, quarterly, or monthly.

Other

Fee-only: Financial planning fees range from $300/hour to $3,000-5,000 one-time plan, ongoing planning fees from $3,600 to $24,000 annually, and project fees from $300 to $10,000.

Main office

See office

Franklin TN

Advisors at this office

6

Most active in

Michigan · Ohio · Pennsylvania · Tennessee · Texas

Also doing business as

Defining Wealth · Defining Wealth Partners · Defining Wealth Partners LLC · Focused Founders Wealth Planning · Redwood Wealth Management

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jacob G

CFP®, Series 63, Series 65

Franklin, TN

Defining Wealth

Jacob Gardner is a CFP® with eight years of industry experience, currently serving as a financial advisor at Defining Wealth in Franklin, TN. He has held multiple roles within Defining Wealth’s affiliated entities since 2023 and previously worked at Silver Oak Securities, Inc., Tfo Tdc, LLC, Washington Avenue Advisors, and Jackson National Life Distributors LLC. Gardner is also a co-founder and managing member of two insurance agencies affiliated with Defining Wealth. Defining Wealth Partners serves individual and high-net-worth clients and small businesses, providing financial planning, retirement-plan advice, and portfolio management. The firm employs an evidence-based, broadly diversified buy-and-hold investment approach with an emphasis on low-cost, tax-aware implementation using ETFs, mutual funds, equities, fixed income, and institutional sub-advisers.

Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy Business exit / sale strategy Founder/Business Owner Executive
user avatar

Tyler B

CFP®, Series 66

Franklin, TN

Defining Wealth

Tyler Baskin is a CFP® and holds a Series 66 license, with four years of industry experience. He has worked at Defining Wealth Partners LLC since 2026 and previously held roles at Applied Capital LLC and Fidelity Brokerage Services LLC. Baskin is also a licensed insurance agent and works as an independent real estate broker on weekends. Defining Wealth Partners serves individual and high-net-worth clients and small businesses with financial planning, retirement-plan advice, and portfolio management. The firm employs an evidence-based, broadly diversified buy-and-hold investment approach emphasizing low-cost, tax-aware strategies with exposure to value, small-cap, and international equities.

Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy Business exit / sale strategy Founder/Business Owner Executive
user avatar

Andrew C

CFP®, Series 63, Series 65, Series 66

Auburn Hills, MI

Defining Wealth

Andrew Charbonneau is a CFP® professional with 12 years of experience in the financial services industry. He is currently part of the team at Defining Wealth Partners, where he has worked since 2024. His prior experience includes roles at Securities America, The O.N. Equity Sales Company, and Chase Investment Services. Outside of his advisory work, he owns Redwood Wealth Management, Inc., a consulting business, and also works as an insurance agent. Defining Wealth Partners serves individual and high-net-worth clients as well as small businesses, providing financial planning, retirement-plan advice, and portfolio management. The firm employs an evidence-based, broadly diversified buy-and-hold investment approach focused on low-cost, tax-aware strategies.

Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy Business exit / sale strategy Founder/Business Owner Executive
user avatar

Robert M

CFP®

Franklin, TN

Defining Wealth

Robert Mefford is a CFP® professional with one year of industry experience, currently serving at Defining Wealth in Franklin, TN. Prior to joining Defining Wealth, he worked at Seven Springs Wealth Group for several years and has additional experience in various roles including positions at Belmont University and Bank of Lexington. Defining Wealth Partners serves individual and high-net-worth clients as well as small businesses, providing financial planning, retirement-plan advice, and portfolio management. The firm employs an evidence-based, broadly diversified buy-and-hold investment approach that emphasizes low-cost, tax-aware strategies using ETFs, mutual funds, individual equities, and fixed income.

Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy Business exit / sale strategy Founder/Business Owner Executive
user avatar

Blake H

CFP®, Series 65

Franklin, TN

Defining Wealth

Blake Hummel is a CFP® with one year of industry experience, currently serving at Defining Wealth Partners LLC. His prior work includes roles at Seven Springs Wealth Group, Abound Wealth Management, Ramsey Solutions, and as a self-employed advisor. Defining Wealth Partners serves individual and high-net-worth clients, as well as small businesses, offering financial planning, retirement-plan advice, and portfolio management. The firm employs an evidence-based, broadly diversified buy-and-hold investment approach focused on low-cost, tax-aware strategies.

Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy Business exit / sale strategy Founder/Business Owner Executive
user avatar

Kyle K

CFP®, ChFC®, Series 63

Franklin, TN

Defining Wealth

Kyle Kuyat is a CFP® and ChFC® with nine years of industry experience, currently serving as an advisor at Defining Wealth. His prior experience includes roles at Silver Oak Securities, Inc., The Leaders Group, Inc., and Jackson National Life Distributors. Outside of his advisory work, he is the founder of Advantage Media LLC, a content creation venture focused on non-investment related video and audio production. Defining Wealth Partners serves individual and high-net-worth clients and small businesses with financial planning, retirement-plan advice, and portfolio management. The firm utilizes an evidence-based, broadly diversified buy-and-hold investment approach with a focus on low-cost, tax-aware implementation.

Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy Business exit / sale strategy Founder/Business Owner Executive
user avatar

Kyle P

CFP®, Series 66

Franklin, TN

Defining Wealth

Kyle Penders is a CFP® and holds a Series 66 license with four years of industry experience. He is currently an advisor at Defining Wealth, where he joined in 2026. His prior experience includes roles at Charles Schwab Bank, Charles Schwab, Steward Partners Investment Solutions, Lighthouse Wealth, and Amazon. Defining Wealth Partners serves individual and high-net-worth clients as well as small businesses, offering financial planning, retirement-plan advice, and portfolio management through modular or broad-based engagements. The firm employs an evidence-based, broadly diversified buy-and-hold investment approach grounded in Modern Portfolio Theory, focusing on low-cost and tax-aware implementation.

Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy Business exit / sale strategy Founder/Business Owner Executive
user avatar

Caleb B

CFP®, Series 66

Mount Joy, PA

Defining Wealth

Caleb Bogia Curles is a financial advisor at Defining Wealth Partners with four years of industry experience. He holds the CFP® designation and Series 66 license. His prior experience includes roles at Ameriprise Financial Services LLC and American Portfolios Financial Services. Curles serves on the board of a nonprofit, Professionals International, where he is involved in financial management and investment decisions. Defining Wealth Partners serves individual and high-net-worth clients and small businesses with financial planning, retirement-plan advice, and portfolio management. The firm uses an evidence-based, broadly diversified buy-and-hold investment approach emphasizing low-cost and tax-aware strategies.

Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy Business exit / sale strategy Founder/Business Owner Executive
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