DeLuca Financial Planning

I founded DeLuca Financial Planning to offer a more thoughtful, planning-focused approach to financial advice—one centered on the individual, not just the portfolio. Before starting the firm, I worked at Vanguard, studying investor behavior and how financial decisions are made. Analyzing the decisions of millions of investors meant working with assumptions. I’ve seen firsthand how quickly those assumptions can break down when life gets involved. That experience reinforced an important reality: while broad assumptions can be made based on factors like age or wealth, real financial decisions are far more personal and nuanced. Our approach is planning-first. Investment decisions are made in the context of a broader financial plan, with an emphasis on clarity, coordination, and long-term alignment. We offer flexible options, from one-time plans to ongoing advice and investment management. We believe that planning isn’t about working toward a predefined outcome—it’s about understanding what matters to you and building a plan designed to move you toward it. Because in practice, the most effective plan isn’t the one that looks perfect on paper—it’s the one that reflects your priorities and that you can follow consistently over time.