Direction Financial Management, LLC
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About
Direction Financial Management works with individuals, families, trusts, charitable organizations and small businesses, including retirees, professionals and small business owners. The firm provides fee-only financial planning and investment consultation—broad-based or focused advice on cash flow, retirement, tax and estate planning, risk management, asset allocation and investment selection—and does not sell commissioned products.
For investment consulting engagements the firm generally favors a long-term, passive approach grounded in Modern Portfolio Theory, emphasizing diversified index funds and periodic rebalancing, and will assist clients in preparing an investment policy statement when requested. Services are delivered on a project, hourly or fixed-fee basis (including an optional Private Client Annual Service for ongoing planning support) and do not include continuous discretionary portfolio management; clients retain final implementation authority.
Distinctive aspects noted in the brochure include that the firm’s principal is a licensed CPA with CFP®, RICP® and elder-planning credentials and prior tax-specialist experience, which informs a tax-aware and elder-care-sensitive planning focus. The firm also conducts public and group educational workshops (often free of charge), is a member of fee-only planning networks, and does not accept percentage-of-AUM fees or commissions nor maintain direct custody or ongoing asset management for clients.
Client services
Expertise
Occupation focus
Demographic focus
Fee options
Fixed fees for financial planning and Private Client Annual Service determined on a case-by-case basis; Private Client Annual Service is an annual fixed fee paid quarterly, semi-annually, or annually
Hourly rate of $360 per hour
Minimum fee: Retainer of one-half the uppermost estimated engagement fee or $1,200, whichever is less, to initiate the project; $1,200 retainer to initiate Private Client Annual Service Fee-only: Hourly financial planning at $360 per hour; Fixed/project fees determined case-by-case based on complexity
Main office
W177 N9856 Rivercrest Drive, Suite 214
Germantown WI 53022
Advisors at this office
1
Most active in
Wisconsin
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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