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Directional Advisors

Updated today

Client AUM

$43,000,000

Clients

90

Advisors

3

of 3 employees

About

Directional Advisors provides discretionary investment management, financial planning, and consulting to a mix of individual clients (including high-net-worth clients), trusts, estates, non-profits, and business entities. The firm reports managing roughly $43 million across its client relationships and also offers ongoing, non-discretionary advisory reviews for held-away employer plans and plan participants.

The firm follows a goals-based investment process that ties portfolio construction to each client’s specific objectives and incorporates business-cycle analysis to adjust allocations—tending to increase risk exposure in expansions and reduce it in contractions. Portfolios are generally concentrated in a defined set of asset classes (primarily ETFs, equities, fixed income, municipal securities) and the adviser may employ options and other hedging techniques as tactical risk-controls.

Noteworthy for a small advisory team, Directional Advisors provides held-away 401(k) participant services and family-office–type offerings that the brochure discloses can create incentives to recommend in-house services. The firm is state-registered (recently noted as no longer SEC-registered), has adopted a formal Code of Ethics (including the CFA Code), and does not accept proxy-voting authority for client securities.

Client services

Financial planning Portfolio management

Expertise

Active portfolio management Options & derivatives strategies

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Fee options

Fixed

$1,000 - $5,000 for financial planning and consulting

Percentage

1.5% annually

Project-based

$250 per hour

Main office

Lewisville TX

Advisors at this office

3

Most active in

Texas

Also doing business as

Directional Advisors · Franklin Parker Financial · Franklin Parker Financial, LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Ernest M

Series 63, Series 65

Lewisville, TX

Directional Advisors

Ernest Miller is a financial advisor at Directional Advisors with 28 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including Merrill, BB&T Securities, and The Krause Group. Beyond his advisory role, he is a co-founder and advisory board member of Métis Growth Partners, where he focuses on business consulting related to ownership structure, operations, and succession planning. Directional Advisors provides discretionary investment management, financial planning, and consulting services to individuals, trusts, estates, non-profits, and business entities. The firm employs a goals-based investment process that adjusts portfolio allocations based on business-cycle analysis and offers specialized services such as held-away 401(k) participant support and family-office–type offerings.

Active portfolio management Options & derivatives strategies
user avatar

Franklin P

CFA®, Series 66

Lewisville, TX

Directional Advisors

Franklin Parker is a CFA® charterholder and holds a Series 66 license, with 18 years of industry experience. He has worked at Directional Advisors since 2020 and previously spent six years at Bright Wealth Management, LLC. Outside of financial advising, he is the founder and chairman of Sailingstone Technologies, LLC, a software development and software-as-a-service company. Directional Advisors provides discretionary investment management, financial planning, and consulting services to individual clients, trusts, estates, nonprofits, and business entities. The firm employs a goals-based investment process that incorporates business-cycle analysis and tactical risk controls, managing approximately $43 million in client assets.

Active portfolio management Options & derivatives strategies
user avatar

Matthew T

Series 65

Lewisville, TX

Directional Advisors

Matthew Tarkington is a financial advisor at Directional Advisors in Lewisville, TX. He holds a Series 65 designation and has one year of industry experience. Outside of his advisory role, Tarkington serves as Senior Pastor at Faith4life Church, a position he has held since 2013. Directional Advisors provides discretionary investment management and financial planning services to individuals, high-net-worth clients, trusts, estates, charitable organizations, corporations, and other business entities. The firm’s investment approach is goals-centric, emphasizing ETFs and fixed income while incorporating business-cycle analysis to adjust allocations and manage risk. Directional Advisors also offers unique services such as held-away plan advice and family office offerings, distinguishing it from similarly sized independent advisory firms.

Active portfolio management Options & derivatives strategies
View complete list of advisors at this firm
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