Diversified Consumer Planning LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Diversified Consumer Planning LLC provides discretionary portfolio management and complimentary financial planning to individuals, high‑net‑worth clients, trusts, estates, and charitable organizations. The firm also highlights niche client segments — including active‑duty and veteran submariners, finance professionals, and technology‑oriented individuals — and constructs portfolios using individual equities, ETFs, and ETNs.
Investment decisions are guided by a data‑centric process that blends AI and machine‑learning models with fundamental, technical, and quantitative analysis to support an active management approach and weekly portfolio reviews. The firm maps client objectives to one of 20 detailed risk and time‑horizon profiles and applies strategic diversification across global equity and bond benchmarks while allowing tactical adjustments driven by trend signals.
Notable distinctions include an explicit reliance on AI/ML for dynamic rebalancing and a billing practice that absorbs trading and transaction costs through adjustment of management fees rather than passing execution costs directly to clients. The brochure also discloses the use of less common instruments (such as ETNs), no stated account minimum, and monthly advisor‑provided performance reports in addition to custodian statements, features that are less common among peers in this segment.
Client services
Expertise
Occupation focus
Fee options
$0 - $250,000: 1.25% $250,000 - $500,000: 1.10% $500,000 - $1,000,000: 0.95% $1,000,000 - $3,000,000: 0.85% $3,000,000 - $5,000,000: 0.75% $5,000,000 - $10,000,000: 0.65% $10,000,000+: 0.50%
Fee-only: Fee-only registered investment adviser, no commissions or other compensation received
Main office
Virginia Beach VA
Advisors at this office
1
Most active in
Illinois · Michigan · Virginia
Also doing business as
Dcp · Dcp LLC · Diversified Consumer Planning · Diversified Consumer Planning LLC
Disclosures
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Business activities & affiliations
Is not active or affiliated with:
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Bank
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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