Diversified Planning Strategies Advisors LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Diversified Planning Strategies Advisors LLC provides financial planning and discretionary portfolio management to individuals, trusts, estates, charitable organizations, and business entities. According to the firm’s Form ADV, it manages approximately $154.4 million in discretionary assets for roughly 364 client accounts and offers both one‑time financial plans and ongoing portfolio management through a four‑advisor team.
The firm implements client strategies primarily by using third‑party model portfolios and a sub‑adviser (Foundations Investment Advisors LLC), with DPS Advisors responsible for client-facing supervision, portfolio rebalancing, and ongoing advice while the sub‑adviser handles day‑to‑day trading, reporting, and billing. The brochure also discloses that DPS Advisors may assist clients with securities‑backed lines of credit (SBLOCs) and documents the risks and inherent conflicts associated with recommending such loans.
A distinctive feature disclosed in the brochure is the firm’s affiliation with a licensed insurance agency (Diversified Planning Strategies, LLC) and dually licensed associated persons who may receive commission‑based compensation for insurance sales, a relationship the firm identifies as a potential conflict of interest. The firm further notes operational specifics that set it apart from many peers, including receipt of institutional custodial benefits from Schwab and Fidelity, use of AI tools (with meeting‑recording and opt‑out provisions), and its recent formation in 2022 as a compact advisory practice.
Client services
Expertise
Occupation focus
Fee options
Fixed fee up to $5,000 for financial planning services
$0 - $250,000: 2.00% $250,001 - $1,000,000: 1.80% $1,000,001 - $2,000,000: 1.50% $2,000,001 - $3,000,000: 1.35% Over $3,000,000+: 1.00%
Commission-based compensation from sale of insurance products by affiliated insurance agents
Up to $400 per hour for financial planning services
Account minimum: $150,000 Fee-only: Financial planning: fixed fee up to $5,000 or hourly fee up to $400/hour
Main office
101 Eisenhower Pkwy, Suite 108
Roseland NJ 07068
Advisors at this office
4
Most active in
Florida · New Jersey · New York · Pennsylvania · Texas
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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Advisors at this firm
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