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Dixon Financial Services

Updated today

Client assets under management

$1,064,196,618

Clients

332

46% high-net-worth

Advisors

6

of 6 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

55

Typical

Average account size

$3,205,412

About

Dixon Financial Services serves individuals (including high net worth clients), trustees, charitable organizations, business owners, and corporations, providing investment advisory services that center on developing individualized Investment Policy Statements, ongoing portfolio management through an Asset Allocation Advisory Service, and coordination with clients’ attorneys, accountants, and insurance representatives. The firm typically requires a $500,000 account minimum (with discretionary exceptions) and also offers cash flow management and general financial advisory services to small businesses when requested.

The firm’s investment approach emphasizes strategic asset allocation across stocks, bonds, and cash rather than selection of individual securities, using mutual funds and occasional ETFs to gain broad exposure and applying Modern Portfolio Theory as its framework. DFS relies heavily on Dimensional Fund Advisors funds, reviews accounts quarterly with a low-turnover rebalancing approach, and explicitly uses historical fund data and financial simulation programs to model potential returns and produce computer-generated performance reports for client planning and review.

What is noteworthy in the brochure is the scale and the practice model: DFS reports approximately $1.086 billion in regulatory assets under management with five advisors, implying a high AUM per advisor relative to many team firms, and it leverages third-party relationships (including Buckingham Strategic Partners) for administrative support, practice resources, and sponsored educational events. The combination of formal simulations/hypothetical modeling in planning materials, routine performance reporting, and sponsorship of seminars positions the firm toward larger, education-focused client relationships compared with many peers.

Client services

Financial planning Portfolio management Educational seminars or workshops

Expertise

Wealth management

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Fee options

Percentage

$0 - $250,000: 1.50% annually $250,000 - $500,000: 1.00% annually $500,000 - $1,000,000: 0.75% annually $1,000,000 - $2,000,000: 0.55% annually $2,000,000+: 0.40% annually

Project-based

Administrative fees charged hourly as quoted in unusual situations

Other

Account minimum: $500,000 Fee-only: Administrative fees charged on an hourly or fixed-fee basis as quoted, in some cases

Main office location

Dixon Financial Services

Lafayette CA, United States

Number of offices

1

Most active in

Arizona · California · Nevada · New York · Texas · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Wayne F

Series 63

Lafayette, CA

Dixon Financial Services

Wayne Freeman is a financial advisor with Dixon Financial Services in Lafayette, CA, holding a Series 63 designation and 34 years of industry experience. He has been with Dixon Financial Services since 1995 and also affiliated with Assante Capital Management since 2001. Dixon Financial Services provides investment advisory services to individuals, trustees, charitable organizations, business owners, and corporations. The firm focuses on strategic asset allocation using mutual funds and ETFs within a Modern Portfolio Theory framework and manages approximately $1.086 billion in assets across five advisors.

Wealth management
user avatar

Walter A

Series 63

Lafayette, CA

Dixon Financial Services

Walter Au is a financial advisor with Dixon Financial Services in Lafayette, CA, holding a Series 63 designation and bringing 30 years of industry experience. He has been with Dixon Financial Services since 2000 and has also worked at Assante Capital Management Inc. since 2001. Dixon Financial Services serves individuals, trustees, charitable organizations, business owners, and corporations by providing individualized investment policy development, ongoing portfolio management, and coordination with other professional advisors. The firm emphasizes strategic asset allocation using mutual funds and ETFs within a Modern Portfolio Theory framework, manages over $1 billion in assets, and offers educational resources and performance reporting to support larger client relationships.

Wealth management
user avatar

Michael D

Series 63

Lafayette, CA

Dixon Financial Services

Michael Dixon is a financial advisor with Dixon Financial Services, holding a Series 63 designation and 38 years of industry experience. He has worked at Assante Capital Management Inc. since 2001 and has been president and officer of Dixon Financial Services since 1990. Dixon Financial Services serves individuals, trustees, charitable organizations, business owners, and corporations by providing investment advisory services focused on individualized Investment Policy Statements and ongoing portfolio management using a strategic asset allocation approach. The firm manages over $1 billion in assets with a team of five advisors and emphasizes quarterly account reviews, financial simulations, and educational events for its clients.

Wealth management
user avatar

Cory D

Series 65

Lafayette, CA

Dixon Financial Services

Cory Degraaf is a financial advisor at Dixon Financial Services with a Series 65 designation and two years of industry experience. He has worked at Dixon Financial Services since 2023 and has prior experience with Buckingham Strategic Partners/Loring Ward, Lyft, and Home Goods. Dixon Financial Services serves individuals, trustees, charitable organizations, business owners, and corporations by providing personalized investment advisory services focused on strategic asset allocation and ongoing portfolio management. The firm manages over $1 billion in assets with a team of five advisors and uses a disciplined approach involving Modern Portfolio Theory, Dimensional Fund Advisors funds, and financial simulation programs to support client planning and reporting.

Wealth management
user avatar

David P

Series 66

Lafayette, CA

Dixon Financial Services

David Potts is a financial advisor at Dimensional Fund Advisors LP with seven years of industry experience. He holds a Series 66 designation and has been with Dimensional since 2016. Prior to joining the firm, he worked at Santa Clara University from 2013 to 2017. Dimensional Fund Advisors primarily serves institutional investors as well as high-net-worth individuals and clients of independent financial advisors. The firm employs a systematic, research-driven investment approach focused on broad diversification and long-term expected returns across equity and fixed income markets.

Wealth management
user avatar

Tyler M

Series 65

Lafayette, CA

Dixon Financial Services

Tyler Mullen is a Series 65 licensed advisor with Dixon Financial Services in Lafayette, CA, where he has worked since 2015. He has 10 years of industry experience and is part of a five-advisor team. Dixon Financial Services provides investment advisory services to individuals, trustees, charitable organizations, business owners, and corporations. The firm focuses on strategic asset allocation using mutual funds and ETFs within a Modern Portfolio Theory framework, managing over $1 billion in assets and emphasizing client education through performance reporting and sponsored seminars.

Wealth management
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