DNA Financial

The firm provides portfolio management, financial planning, financial consulting, and advisory services to individuals, high‑net‑worth individuals, and business entities and manages roughly $1.3 million on behalf of a small client base. It offers both ongoing investment management and one‑time or annualized financial planning, and it also makes available a subscription‑based digital planning platform through Right Capital for clients who want self‑service tools.

The firm documents client objectives and risk tolerance in Investment Policy Statements and may manage accounts on a discretionary basis, using methods that include cyclical, fundamental, quantitative analysis and modern portfolio theory. Investment strategies range from long‑term positioning to higher‑risk techniques such as options and short sales, and the adviser may recommend allocations to early‑stage investments (SAFEs, crowdfunding, private placements, Regulation A offerings and venture capital), generally capping those allocations at about 10%.

This adviser’s profile is notable for combining a SaaS subscription planning offering with traditional advisory work and for personnel who are also licensed insurance agents and act as a real‑estate broker — affiliations the brochure discloses and describes procedures to manage conflicts of interest. The firm likewise discloses use of a recommended custodian and provides regular reporting and annual reviews, reflecting a compact operation that blends digital planning, access to niche private placements, and willingness to employ higher‑risk trading strategies.