DSM Financial L.L.C.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
DSM serves roughly 200 client relationships, working with high‑net‑worth individuals, plan sponsors and business entities. The firm provides financial planning, educational seminars and workshops, and retirement-plan consulting in addition to referring clients to third‑party investment managers.
Rather than directly managing client assets, DSM refers clients to SEC‑ or state‑registered third‑party managers and acts as a liaison, delivering third‑party disclosure documents, monitoring performance, and reviewing quarterly statements. For retirement plans the firm offers non‑discretionary ERISA services as a limited‑scope 3(21) fiduciary, assisting with investment policy statements, participant education, and periodic investment option reviews.
What sets the firm apart from many independent peers is its high client count per advisor and its referral‑based model — it does not perform direct portfolio management or rely primarily on percentage‑of‑AUM billing and is compensated through referral arrangements with third‑party managers. The brochure also notes the firm holds public seminars and that the principal maintains an insurance practice (disclosed as a potential conflict of interest), both of which are highlighted in the firm’s disclosures.
Client services
Expertise
Fee options
Financial planning services charged a flat fee of $200; $6.25 monthly flat fee for non-managed accounts.
$0+: Up to 0.35% annually for ETF Only Accounts (ChangePath platform fee) $0+: Up to 0.75% annually for UMA Integrated Accounts (ChangePath platform fee) $0+: Up to 1.75% annually total advisory fee charged by ChangePath, with 1.00% paid to DSM $0+: Up to 1.5% annually maximum fee charged by Steele Capital Management, fee is negotiable and paid quarterly in advance $0+: Up to 1% annually for ERISA Plan Services, fee is negotiable and may be charged as a percentage of Included Assets and/or flat fee, billed monthly or quarterly in arrears or in advance
Account minimum: Account minimums are determined by the Third Party Managers (TPMs) DSM refers its Clients to and are not explicitly stated in the brochure. Minimum fee: Financial planning services charged a flat fee of $200; Non-managed accounts charged $6.25 flat fee per month. Fee-only: Financial planning flat fee of $200; seminars and workshops offered at no charge.
Main office
3309 109th Street
Urbandale IA 50322
Advisors at this office
1
Most active in
Iowa · Kansas
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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