E.A. Hendrich Financial Planning, LLC logo

E.A. Hendrich Financial Planning, LLC

Updated today

Client AUM

$0

Clients

26

Advisors

1

of 1 employees

About

E.A. Hendrich Financial Planning provides fee-only, hourly financial planning and investment advice to individual clients, with a stated focus on people in their 40s through 70s. Services cover general and targeted planning areas such as cash flow, insurance, estate, retirement and education planning, alongside advice on asset allocation and investment selection.

The firm’s investment approach is fundamentally long-term and passive, favoring low-cost, no-load index ETFs or mutual funds and emphasizing asset allocation as the primary driver of portfolio returns, with annual or quarterly rebalancing. Engagements are delivered on a project basis: the adviser gathers and analyzes client information, presents recommendations, and the engagement typically concludes at presentation unless the client re-engages, rather than providing ongoing discretionary management or continuous monitoring.

Noteworthy distinctions include an hourly, fee-only compensation model rather than charging a percentage of assets under management, and an explicit policy of not taking custody of client assets or account access credentials. The firm also states it does not accept commissions or third-party payments, limits non-cash compensation to items that enhance client service, and generally recommends clients continue using their existing custodians.

Client services

Financial planning Portfolio management

Expertise

General retirement planning Income planning College savings (529s, UTMA, etc.) Passive / index investing

Demographic focus

Mid-Career Professionals Approaching retirement

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Fee options

Project-based

$225 per hour, billed in 30 minute increments

Other

Fee-only: Hourly fees at $225 per hour, billed in 30 minute increments

Main office

Alpharetta GA

Advisors at this office

1

Most active in

Georgia

Also doing business as

E. A. Hendric Financial Planning, LLC · E.A. Hendrich Financial Planning, LLC · Hendrich, Elizabeth Ann

Disclosures

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Business activities & affiliations

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