Eddy Financial, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
The firm provides investment management, financial planning, and retirement plan consulting to individuals (including high-net-worth clients), trusts, estates, and business clients. Services include personalized portfolio management, standalone financial plans or consultations, and assistance with employer-sponsored retirement plans.
Portfolios are tailored to client objectives and may include individual equities, bonds, ETFs, mutual funds (including allocations to Dimensional funds), and alternative or fixed-income instruments, with ongoing monitoring and periodic rebalancing. The firm also refers clients to third-party money managers when appropriate and delivers written financial plans and broader advisory work that can encompass tax, corporate-structure, mortgage and cost-segregation analyses.
Notably, a principal of the firm is a licensed insurance agent and the firm may offer insurance products, a relationship the brochure discloses and addresses as a potential conflict of interest. The firm also works with third-party platforms and funds (including SA Funds and a third-party account administrator) and manages a relatively small client base with concentrated assets, which the firm represents as supporting more direct oversight of client accounts.
Client services
Occupation focus
Fee options
Flat fees up to $10,000 for financial planning, consulting, and retirement plan consulting services
Up to $500 per hour for financial planning, consulting, and retirement plan consulting services
Fee-only: Hourly fees up to $500/hour; flat fees up to $10,000 for financial planning and consulting services
Main office
100 Wilshire Blvd, Suite 700
Santa Monica CA 90401
Advisors at this office
2
Most active in
California · Texas
Also doing business as
Aesm LLC · Eddy Financial, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
Advisors at this firm
Robert E
ChFC®, Series 63
Santa Monica, CA
Eddy Financial, LLC
Robert Eddy is a financial advisor at Eddy Financial, LLC in Santa Monica, CA, holding the ChFC® and Series 63 designations with 47 years of industry experience. His prior work includes roles at Lincoln Investment and Capital Analysts, Incorporated. Eddy Financial serves individual investors, including high-net-worth clients, trusts, small businesses, and employer retirement plans, providing discretionary asset management, financial planning, and retirement plan consulting. The firm offers tailored portfolio construction using a range of investment vehicles and incorporates third-party money managers and institutional funds as part of its investment approach.
Andrew E
CFP®, ChFC®, Series 63, Series 66
Santa Monica, CA
Eddy Financial, LLC
Andrew Eddy is a CFP® and ChFC® with 12 years of industry experience. He has been with Eddy Financial, LLC since 2017 and previously worked at Lincoln Investment for three years. Outside of his advisory work, he volunteers as the Head of his local Homeowners Association. Eddy Financial, LLC provides investment management, financial planning, and retirement plan consulting to individuals, trusts, estates, and business clients. The firm offers customized portfolios and comprehensive advisory services, including referrals to third-party managers and insurance products.
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