Edwards Financial & Insurance Services
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Edwards Financial & Insurance Services provides investment advisory services and comprehensive financial planning for individual retail clients, operating model portfolios built with low-cost ETFs and mutual funds under continuous supervision. The firm reports roughly $4.3 million in assets under management across about 157 client relationships and does not impose an account minimum.
The firm relies on fundamental analysis to construct and maintain model portfolios and implements those models on a discretionary basis, with periodic reviews and adjustments for material sector, policy, or global events. Financial planning services include retirement and estate planning, college savings, cash management and insurance reviews, and clients receive written or electronic financial plans when engaged.
Noteworthy differences from many peers include that a principal is a licensed insurance agent and the firm sells insurance products for commissions paid by carriers that are separate from advisory fees, a disclosed conflict of interest. EFIS also requires clients to use its recommended custodian (does not accept directed brokerage), does not vote client proxies, will not provide written portfolio reports to investment management clients, and operates with a relatively small AUM-to-client ratio.
Client services
Expertise
Fee options
$1 - $50,000: 1.45% $50,001 - $100,000: 1.25% $100,001 - $250,000: 1.00% $250,001+: 0.90%
Clients will be charged commission fees from the custodian; EFIS is compensated by insurance carrier for insurance products, not the client.
Main office
Helotes TX
Advisors at this office
2
Most active in
Texas
Also doing business as
Edwards Financial & Insurance Services · Edwards Financial & Insurance Services, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Advisors at this firm
Diana E
Series 65
Helotes, TX
Edwards Financial & Insurance Services
Diana Edwards is a financial advisor with Edwards Financial & Insurance Services, holding a Series 65 designation and bringing five years of industry experience. She was previously with Appreciation Financial for five years before joining her current firm. Outside of her advisory work, Edwards serves as the secretary for the Canyon Creek Preserve Homeowners Association. Edwards Financial & Insurance Services provides investment advisory and comprehensive financial planning services to individual retail clients, managing model portfolios primarily composed of low-cost ETFs and mutual funds with discretionary oversight and periodic reviews.
Robert E
Series 65
Helotes, TX
Edwards Financial & Insurance Services
Robert Edwards is a financial advisor at Edwards Financial & Insurance Services in Helotes, TX, holding a Series 65 designation with six years of industry experience. Prior to his current role, he worked at Verity Asset Management’s Encompass More division and Appreciation Financial. Outside of advising, Edwards is employed as a sales manager at Amdocs, a non-investment-related business. Edwards Financial & Insurance Services serves retail individual clients by offering model-based portfolio management combined with comprehensive financial, estate, and retirement planning, as well as charitable giving advice and cash management. The firm primarily uses low-cost ETFs and mutual funds in its model portfolios and employs fundamental analysis, managing approximately $3.5 million across about 150 client accounts without imposing an account minimum.
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