Edwards Financial services

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Client assets under management

$60,000,000

Clients

410

76% high-net-worth

Advisors

of 8 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

205

Very High

Average account size

$146,341

About

Edwards Financial Services provides portfolio management and financial planning to individuals, high‑net‑worth individuals, charitable organizations and business entities, managing about $69 million across roughly 410 client accounts. The firm offers ongoing discretionary portfolio management, prepares an Investment Policy Statement for each client, and provides a comprehensive 20‑page financial plan that the firm waives for clients.

EFS’s investment process is discretionary and oriented toward long‑term trading, using documented Investment Policy Statements and analytical methods that include charting and technical analysis. The brochure indicates portfolios are generally constructed from mutual funds, ETFs, annuities and insurance products and specifically discusses risks associated with ETFs that employ derivatives, leverage, or complex strategies, suggesting potential derivative exposure in managed accounts.

Compared with peers, the firm carries an unusually high client load per advisor (about 200+ clients per advisor) while managing a modest asset base, and firm personnel also act in other industry capacities as registered representatives and licensed insurance agents—relationships that the firm discloses as presenting conflicts of interest. The brochure also notes that clients are required to custody assets at a specific custodian and describes the institutional benefits the firm receives from that custodian.

Client services

Financial planning Portfolio management

Expertise

Annuities

Fee options

Percentage

$0 - $1,000,000: 2.00% $1,000,001+: 1.00%

Commissions

Compensation received by the firm's representatives for sales of commissionable products such as insurance and broker-dealer activities, separate from advisory fees.

Main office location

Edwards Financial services

5494 Lake Howell Rd

Winter Park FL 32792, United States

Number of offices

Most active in

Florida · Louisiana · New York · Texas

Disclosures

Business activities & affiliations

Is active or affiliated with:

Insurance agent

They sell insurance products and may earn commissions on those sales.

Is not active or affiliated with:

Broker-dealer / trader

They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.

Bank

They're affiliated with a bank that may offer its own financial products and services.

Trust company

They provide trust and estate administration services, typically for separate fees.

Fund sponsor

They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.

Accountant / CPA / tax prep

They offer tax and accounting services, typically for separate fees.

Lawyer

They provide legal services, typically billed separately.

Real estate agent

They facilitate real estate transactions and may earn commissions.

Other specialized services

They may provide services such as pension consulting or municipal advisory work, typically for separate fees.

Forms ADV

Form ADV Part 2: Client Brochure

Quick links

LinkedIn Website 407-678-9400

Advisors at this firm

Nicole V

Series 63, Series 65

Winter Park, FL

Edwards Financial services

Nicole Verde is a financial advisor at Edwards Financial Services with Series 63 and Series 65 licenses. She has been with Edwards Financial Services since 2022 and has prior experience working at Calton & Associates, Inc., as well as roles in education at the University of Central Florida, Florida International University, and Doral Academy Preparatory School. Edwards Financial Services provides discretionary portfolio management and advisory services to individuals, pension and profit-sharing plans, charitable organizations, and business entities. The firm emphasizes technical and charting analysis within a long-term trading approach, managing portfolios primarily composed of mutual funds, ETFs, and insurance products on a discretionary basis.

Annuities

Jason E

Series 63, Series 65

Winter Park, FL

Edwards Financial services

Jason Edwards is a financial advisor at Calton & Associates, Inc. with 25 years of industry experience. He holds Series 63 and Series 65 licenses and has been associated with Calton & Associates since 2013. Edwards is also a partner at Edwards Financial Services and serves as a board member for the Winter Park Chamber of Commerce, Florida Hospital, and Florida Citrus Sports. Calton & Associates provides portfolio management, financial planning, retirement plan consulting, and access to third-party money managers for individual investors, retirement plans, trusts, and estates. The firm offers various investment program structures and combines fee-based advisory services with commissionable brokerage and insurance products.

Annuities

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