Elmwood Wealth Management
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$461,820,472
Clients
204
Advisors
4
of 6 employees
About
Elmwood Wealth Management serves individuals, high‑net‑worth households, trusts, foundations, donor‑advised funds and retirement plans with discretionary and non‑discretionary portfolio management, financial planning, and a dedicated fixed‑income offering. The firm offers tiered service models (Full‑Service, Core, Fixed Income) and optional add‑ons (Plus, Premier, Platinum) that bundle planning tools and advisory services.
The firm follows a total‑return, open‑architecture investment approach that blends active equity selection (individual stocks and ETFs), diversified fixed‑income allocations, and thematic or international exposure, while integrating private fund investments for suitable accredited clients after targeted due diligence. Elmwood emphasizes portfolio construction and downside management (e.g., staggered bond maturities) and uses a third‑party aggregation platform (Pontera) to view and rebalance held‑away retirement plan accounts.
Noteworthy differences from many peers include the firm’s disclosed use of endorsements in its advertising and a paid partnership with an external tax and accounting firm to provide coordinated tax services, client portals, and quarterly tax check‑ins for higher‑service clients. Elmwood also integrates private placements, independent managers, and held‑away account reporting into consolidated client reporting—practices that add operational complexity and additional disclosure considerations.
Client services
Expertise
Fee options
Comprehensive one-time financial plan: $3,000-$5,000
$0 - $2,000,000: 1.00% (Full-Service Offering, per annum) $2,000,001 - $5,000,000: 0.80% (Full-Service Offering, per annum) $5,000,001 - $10,000,000: 0.50% (Full-Service Offering, per annum) $0 - $2,000,000: 0.75% (Core Service Offering, per annum, Year 1) $2,000,001 - $5,000,000: 0.60% (Core Service Offering, per annum, Year 1) $5,000,001 - >$5,000,001: 0.40% (Core Service Offering, per annum, Year 1) $0+: 0.50% (Fixed Income Offering, per annum)
$225/hour for Professional time, $95/hour for Staff time
Account minimum: $500,000 Minimum fee: Full-Service Offering: Minimum annual fee $10,000; Core Service Offering: Minimum annual fee $7,500; Fixed Income Offering: Minimum annual fee $2,500 Fee-only: Hourly consulting rates: $225/hour for Professional time, $95/hour for Staff time; One-time financial plan fee: $3,000-$5,000.
Main office
2027 Fourth Street, Suite 203
Berkeley CA 94710-1912
Advisors at this office
4
Most active in
California · New Hampshire · Texas · Washington
Also doing business as
Elmwood Wealth Management · Elmwood Wealth Management, Inc.
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Shannon L
CFP®
Berkeley, CA
Elmwood Wealth Management
Shannon Lemon is a CFP® professional with 13 years of experience in financial advising. She has been with Elmwood Wealth Management since 2012. Elmwood Wealth Management is a fee-based, SEC-registered advisory firm that serves individuals, trusts, estates, donor-advised funds, and retirement plans. The firm offers discretionary and non-discretionary portfolio management combined with financial planning, employing a total-return, long-term investment approach through actively managed and ETF-based service models.
Juliana M
CFP®
Berkeley, CA
Elmwood Wealth Management
Juliana Moravy is a CFP® professional with three years of industry experience, currently serving at Elmwood Wealth Management in Piedmont, CA. She has been with Elmwood Wealth Management since 2014, including its current team structure since 2023. Elmwood Wealth Management is a fee-based, SEC-registered advisory firm serving individuals, high-net-worth clients, trusts, estates, and various account types. The firm employs a total-return, long-term investment philosophy with both actively managed and ETF-based strategies, integrating ongoing financial planning with portfolio construction and offering specialized tax coordination and retirement plan advisory services.
Robert G
CFA®
Berkeley, CA
Elmwood Wealth Management
Robert Gillooly is a CFA® charterholder with 13 years of industry experience, currently serving at Elmwood Wealth Management since 2012. He is based in Berkeley, CA, and is part of a four-advisor team. Elmwood Wealth Management is a fee-based, SEC-registered advisory firm that serves individuals, high-net-worth clients, trusts, estates, and various types of accounts. The firm offers discretionary and non-discretionary portfolio management alongside financial planning, employing a total-return, long-term investment philosophy through actively managed and Core ETF-based service models.
Marc R
Berkeley, CA
Elmwood Wealth Management
Marc Roth is a financial advisor at Elmwood Wealth Management with 31 years of industry experience. He previously worked at Atlas Capital Advisors LLC for six years and JMR Capital Management, Inc. for 25 years. Elmwood Wealth Management is a fee-based, SEC-registered advisory firm serving individuals, trusts, estates, donor-advised funds, foundations, and retirement plans. The firm offers discretionary and non-discretionary portfolio management with a long-term, total-return investment philosophy through actively managed and Core ETF-based strategies, integrating financial planning and tax coordination.
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