Elmwood Wealth Management logo

Elmwood Wealth Management

Updated today

Client assets under management

$461,820,472

Clients

204

62% high-net-worth

Advisors

3

of 6 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

68

High

Average account size

$2,263,826

About

Elmwood Wealth Management works with individual clients (including high-net-worth and non-HNW households), trusts, estates, donor-advised funds, foundations, conservatorships, IRAs, 529 plans and retirement plans. The firm provides discretionary and non-discretionary asset management and comprehensive financial planning services, including cash-flow and retirement planning, tax coordination, and estate planning support.

The firm describes a total-return investment philosophy implemented through an open-architecture approach: Full‑Service portfolios are actively managed with a mix of individual stocks and ETFs, the Core offering is ETF‑based, and fixed‑income strategies use diversified maturities and a mix of individual bonds and bond ETFs. Investment decisions are made by a team and integrated with financial plans; Elmwood also evaluates private placements for suitable, typically accredited, clients and targets diversified equity portfolios of roughly 40–50 positions with an average holding period near three years.

Elmwood’s brochure highlights several operational features that distinguish it from many peers, including use of a third‑party platform (Pontera) to view and rebalance “held‑away” retirement accounts, a paid partnership for coordinated tax services, and client portals with scenario modeling and push notifications. The firm also discloses referral relationships and the use of endorsements in its marketing materials—an uncommon practice among supported firms—and manages approximately $478 million across three advisors and about 204 client relationships.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

College savings (529s, UTMA, etc.) Cash flow / budgeting Wealth management Active portfolio management Private / alternative investments

Occupation focus

Executive Founder/Business Owner

Demographic focus

Approaching retirement Mid-Career Professionals Values-based investing

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Fee options

Percentage

$0 - $2,000,000: 1.00% annually (Full-Service Offering) $2,000,001 - $5,000,000: 0.80% annually (Full-Service Offering) $5,000,001 - $10,000,000: 0.50% annually (Full-Service Offering) $10,000,000+: Subject to negotiation (Full-Service Offering) $0 - $2,000,000: 0.75% annually (Core Service Offering, Year 1) $2,000,001 - $5,000,000: 0.60% annually (Core Service Offering, Year 1) $5,000,001+: 0.40% annually (Core Service Offering, Year 1) $0 - $2,000,000: 0.75% annually (Core Service Offering, Year 2 and forward) $2,000,001 - $5,000,000: 0.60% annually (Core Service Offering, Year 2 and forward) $5,000,001+: 0.40% annually (Core Service Offering, Year 2 and forward)

Project-based

$225/hour (Professional Adviser); $95/hour (Staff); applicable for additional financial planning and scheduled meetings beyond first year Core Service Offering

Other

Account minimum: $1,000,000 Minimum fee: Full-Service: $10,000 annually; Core Service: $7,500 annually; Fixed Income: $2,500 annually Fee-only: Comprehensive one-time financial plan: $3,000-$5,000; Hourly rates: $225/hour for professional adviser, $95/hour for staff

Main office location

Elmwood Wealth Management

2027 Fourth Street, Suite 203

Berkeley CA 94710-1912, United States

Number of offices

1

Most active in

California · New Hampshire · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Shannon L

CFP®

Berkeley, CA

Elmwood Wealth Management

Shannon Lemon is a CFP® professional with 13 years of experience in financial advising. She has been with Elmwood Wealth Management since 2012. Elmwood Wealth Management is a fee-based, SEC-registered advisory firm that serves individuals, trusts, estates, donor-advised funds, and retirement plans. The firm offers discretionary and non-discretionary portfolio management combined with financial planning, employing a total-return, long-term investment approach through actively managed and ETF-based service models.

College savings (529s, UTMA, etc.) Cash flow / budgeting Wealth management Active portfolio management Private / alternative investments Executive Founder/Business Owner Approaching retirement Mid-Career Professionals Values-based investing
user avatar

Juliana M

CFP®

Berkeley, CA

Elmwood Wealth Management

Juliana Moravy is a CFP® professional with three years of industry experience, currently serving at Elmwood Wealth Management in Piedmont, CA. She has been with Elmwood Wealth Management since 2014, including its current team structure since 2023. Elmwood Wealth Management is a fee-based, SEC-registered advisory firm serving individuals, high-net-worth clients, trusts, estates, and various account types. The firm employs a total-return, long-term investment philosophy with both actively managed and ETF-based strategies, integrating ongoing financial planning with portfolio construction and offering specialized tax coordination and retirement plan advisory services.

College savings (529s, UTMA, etc.) Cash flow / budgeting Wealth management Active portfolio management Private / alternative investments Executive Founder/Business Owner Approaching retirement Mid-Career Professionals Values-based investing
user avatar

Robert G

CFA®

Berkeley, CA

Elmwood Wealth Management

Robert Gillooly is a CFA® charterholder with 13 years of industry experience, currently serving at Elmwood Wealth Management since 2012. He is based in Berkeley, CA, and is part of a four-advisor team. Elmwood Wealth Management is a fee-based, SEC-registered advisory firm that serves individuals, high-net-worth clients, trusts, estates, and various types of accounts. The firm offers discretionary and non-discretionary portfolio management alongside financial planning, employing a total-return, long-term investment philosophy through actively managed and Core ETF-based service models.

College savings (529s, UTMA, etc.) Cash flow / budgeting Wealth management Active portfolio management Private / alternative investments Executive Founder/Business Owner Approaching retirement Mid-Career Professionals Values-based investing
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