EPI Financial Group
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
EPI Financial Group provides investment advisory and financial planning services to individuals, charitable organizations, and business entities, with a client mix concentrated in non‑high‑net‑worth individual households rather than affluent/private‑wealth clients. The firm offers discretionary portfolio management through a sub‑adviser platform and relationships with third‑party managers, alongside ongoing financial planning and consulting services that the firm states it provides without a planning fee.
The firm implements client investment programs primarily by appointing sub‑advisers on its platform (including use of an AE Wealth Management sub‑adviser program), documenting client objectives and risk tolerances, and conducting quarterly reviews to monitor portfolios and third‑party manager performance; clients may impose written restrictions on investing. EPI’s methodology draws on fundamental and technical analysis, and it acts as liaison to TPMs while retaining discretion to hire or replace sub‑advisers and to execute trades on client accounts.
What is notable about EPI relative to many peers is its affiliation with an insurance affiliate: most of its investment adviser representatives are licensed insurance agents and spend a material portion of their time on insurance activities, a relationship the firm discloses and says it mitigates; insurance offerings are not provided to California clients due to licensing limitations. The firm also uses referral and incentive arrangements with certain third‑party managers and platform sponsors, and it emphasizes free financial planning and a relatively small adviser team and client base compared with larger supported firms.
Client services
Expertise
Fee options
Client Directed Accounts have a flat fee of $300
$0+: 1.00% $0+: 1.50% Up to $500,000 - $500,000: 1.50% Over $500,000+: 1.20% $0+: 1.65% $0+: 1.50% $0+: 1.00%
Insurance product sales commissions received by some Investment Advisor Representatives
Fee-only: Financial planning services are provided with no fee
Main office
5700 Crooks Rd., Suite 340
Troy MI 48098-2809
Advisors at this office
4
Most active in
California · Florida · Louisiana · Michigan · Ohio · Tennessee · Texas
Also doing business as
Epi Advisors LLC · Epi Advisors, LLC · Epi Financial Group · Epi Financial Group LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
Advisors at this firm
Richard C
Series 63, Series 65
Troy, MI
EPI Financial Group
Richard Crandall is a financial advisor with EPI Financial Group in Troy, MI, holding Series 63 and Series 65 licenses and bringing 13 years of industry experience. He has held roles at several related entities, including as owner and president of Crandalling, Inc., an insurance sales and services business. Crandall also serves as an independent insurance agent with EPI Protection, LLC. EPI Financial Group provides investment advisory and financial planning services primarily to non-high-net-worth individual households, charitable organizations, and business entities. The firm utilizes a sub-adviser platform for discretionary portfolio management and offers ongoing financial planning without a separate planning fee.
Shane K
Series 66
Troy, MI
EPI Financial Group
Shane Kinney is a financial advisor at EPI Financial Group with a Series 66 designation and two years of industry experience. His prior roles include work at Hantz Financial Services and operating an entertainment business, Beyond the Score, where he creates and produces content for a monetized YouTube channel. He is also involved with EPI Protection, LLC as an insurance agent. EPI Financial Group provides investment advisory and financial planning services primarily to non-high-net-worth individual households, charitable organizations, and business entities. The firm uses a sub-adviser platform for discretionary portfolio management and offers ongoing financial planning without a planning fee, integrating insurance services through its affiliated insurance agents.
Ryan R
Series 63, Series 65
Troy, MI
EPI Financial Group
Ryan Riker is a financial advisor with EPI Financial Group in Troy, MI. He holds Series 63 and Series 65 licenses and has 10 years of industry experience. His prior roles include positions at Prudential Insurance Company of America and Alliance Benefit Group of Michigan. He is also involved with EPI Protection, LLC, where he spends a significant portion of his time engaged in insurance sales and services. EPI Financial Group serves individuals, charitable organizations, and business entities, focusing on non-high-net-worth households. The firm provides discretionary portfolio management through a sub-adviser platform, ongoing financial planning without a planning fee, and employs a methodology combining fundamental and technical analysis.
Justin H
Series 65
Troy, MI
EPI Financial Group
Justin Hathaway is a financial advisor with EPI Financial Group in Troy, MI, holding a Series 65 credential and five years of industry experience. Prior to joining EPI Financial Group, he worked at Bill Marsh and AT&T. Outside of his advisory role, he owns and operates Not Another TCG LLC, a business involved in buying and selling antiques and collectibles. EPI Financial Group provides investment advisory and financial planning services primarily to non-high-net-worth individual households, charitable organizations, and business entities. The firm employs a sub-adviser platform for discretionary portfolio management and offers financial planning without a separate planning fee.
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