Bethlehem, PA Highland Ave Office

Team
Updated today
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Equitable Advisors

Institution

Firm-wide stats for Equitable Advisors

Total advisors

4,687

Across 972 offices

Clients per advisor

16 Very Low

Avg AUM per client

$609,299 High

HNW client ratio

47% Very High

About

Equitable Advisors advises individuals (including non‑HNW and high‑net‑worth clients), pension and profit‑sharing plans, corporations, charitable organizations and other institutional clients, offering financial planning, retirement plan consulting, and a range of asset‑management programs. Its services are delivered through a network of Investment Adviser Representatives (IARs) and include firm‑offered programs (notably the SAM program) as well as referrals to third‑party asset managers and LPL‑sponsored advisory programs.

The firm’s client work is built around gathering personal and plan information, assessing risk tolerance, and matching clients to program models or discretionary managers; many advisory models are implemented by third‑party TAMPs or LPL (OMP, MWP, PWP, Manager Select) while certain IARs act as portfolio advisors within SAM and, with client consent, may exercise discretion. Equitable’s advice and implementation tools cover mutual funds (including affiliate 1290 Funds and AllianceBernstein funds), ETFs, separately managed accounts, and select alternative investments such as non‑traded REITs and BDCs, and it provides ERISA fiduciary services to qualified plans through credentialed IARs.

Noteworthy distinctions for this firm include that it does not sponsor its own wrap fee program and does not advertise hypothetical performance, instead relying on third‑party program sponsors and endorsed TAMPs for most wrap‑style and model delivery. Its affiliation with a publicly traded parent, the announced merger of equals with Corebridge, and integration with affiliated asset managers and an insurance distribution affiliate affect its product availability and referral arrangements, which can result in the firm recommending both proprietary and third‑party solutions.

Based on Equitable Advisors

Expertise

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance

Based on Equitable Advisors

Occupation focus

Founder/Business Owner Retired Executive

Based on Equitable Advisors

Demographic focus

Approaching retirement Sandwich Generation

Based on Equitable Advisors

Location

81 Highland Ave, Suite 200

Bethlehem PA 18017

Advisors at this office

12

Advisors at this office

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Logan M

Series 66

Bethlehem, PA

Equitable Advisors

Logan Marsh is a financial advisor at Equitable Advisors with three years of industry experience. He holds a Series 66 designation and has a varied work history including roles at FedEx, DeSales University, and Tocci's Tailgaters & Pub. Additionally, he works part-time as an asset protection detective. Equitable Advisors provides financial planning, retirement plan consulting, and asset management services to individuals, institutions, and charitable organizations through a network of Investment Adviser Representatives, offering access to firm-offered and third-party asset management programs.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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Robert M

Series 66

Bethlehem, PA

Equitable Advisors

Robert Mcfarland is a financial advisor at Equitable Advisors with 23 years of industry experience. He holds a Series 66 license and has worked at Equitable Advisors since 2003, including during its prior affiliation as Axa Advisors. Outside of his advisory role, he volunteers as an organizer for the Palmer Kiwanis golf outing committee and serves as CFO of The Rockland Group - Wealth Management, LLC. Equitable Advisors serves a broad client base including individuals, pension and profit-sharing plans, corporations, and charitable organizations, offering financial planning, retirement consulting, and asset management through a network of Investment Adviser Representatives. The firm uses a variety of third-party advisory programs and portfolio management models, focusing on customized solutions that include mutual funds, ETFs, separately managed accounts, and select alternative investments.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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Anson D

Series 66

Bethlehem, PA

Equitable Advisors

Anson Dewar is a financial advisor at Equitable Advisors with a Series 66 designation and less than one year of industry experience. His background includes roles in logistics and technology companies as well as work in education. Equitable Advisors serves a broad client base including individuals, pension and profit-sharing plans, corporations, and charitable organizations. The firm provides financial planning, retirement plan consulting, and asset management through a network of Investment Adviser Representatives, utilizing a range of third-party advisory models and proprietary programs.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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Gerald M

Series 63, Series 65

Bethlehem, PA

Equitable Advisors

Gerald Miletics Jr. is a financial advisor at Equitable Advisors with 27 years of industry experience. He holds Series 63 and Series 65 credentials and has been with Equitable Advisors and its predecessor AXA Advisors since 1999. Outside of his advisory work, he serves as a board member of the Muhlenberg College Wrestling Booster Club. Equitable Advisors provides financial planning, retirement plan consulting, and asset-management services to individual and institutional clients. The firm offers a range of advisory programs through its network of Investment Adviser Representatives, utilizing both proprietary and third-party investment solutions.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
user avatar

Kevin B

Series 63, Series 66

Bethlehem, PA

Equitable Advisors

Kevin Brettell is a financial advisor with Equitable Advisors in Bethlehem, PA, holding Series 63 and Series 66 licenses and possessing 17 years of industry experience. He has been with Equitable Advisors since 2009, including its predecessor AXA Advisors, LLC. Outside of his advisory role, Brettell is involved in property and casualty insurance sales through multiple agencies. Equitable Advisors serves a broad client base including individuals, pension and profit-sharing plans, corporations, and charitable organizations. The firm offers financial planning, retirement consulting, and asset management services through various advisory models and third-party program sponsors.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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James S

Series 63, Series 66

Bethlehem, PA

Equitable Advisors

James Szczepaniak is a financial advisor at Equitable Advisors with 29 years of industry experience. He has held the Series 63 and Series 66 designations and has been with Equitable Advisors since 2001. Szczepaniak also operates The Rockland Group - Wealth Management, LLC as an additional business venture. Equitable Advisors serves a broad client base including individuals, pension and profit-sharing plans, corporations, and charitable organizations. The firm offers financial planning, retirement plan consulting, and various asset-management programs primarily through a network of Investment Adviser Representatives and third-party asset managers.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
user avatar

Alexander P

Series 63, Series 65

Bethlehem, PA

Equitable Advisors

Alexander Price is a financial advisor with Equitable Advisors, holding Series 63 and Series 65 licenses and bringing 11 years of industry experience. He has been with Equitable Advisors since 2015, following five years at Axa Advisors, LLC. Outside of his advisory work, he is a member of the Rotary Club of the Pocono Mountains and serves as a club representative for Boy Scout Troop 89. Equitable Advisors serves a diverse client base, including individuals, pension plans, corporations, and charitable organizations, offering financial planning, retirement consulting, and asset management through a network of Investment Adviser Representatives and third-party program sponsors. The firm emphasizes tailored investment models and fiduciary services, relying on external program managers rather than proprietary wrap fee programs.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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Gavin C

Series 66

Bethlehem, PA

Equitable Advisors

Gavin Carey is a Series 66 licensed financial advisor with Equitable Advisors, where he has worked since 2019. He has seven years of industry experience and has held roles at firms including Richards, Meli & Associates and various service positions. Outside of his advisory work, Carey serves as an assistant coach for the Lehigh Valley Phantoms youth ice hockey team. Equitable Advisors serves a broad client base including individuals, pension and profit-sharing plans, corporations, and charitable organizations. The firm offers financial planning, retirement plan consulting, and asset management programs delivered through a network of Investment Adviser Representatives and partnerships with third-party asset managers.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
user avatar

Justine F

Series 63, Series 65

Bethlehem, PA

Equitable Advisors

Justine Frantz is a financial advisor with Equitable Advisors in Bethlehem, PA, holding Series 63 and Series 65 licenses and having 10 years of industry experience. She previously worked at Axa Advisors, Santander Securities, and Santander Bank. She also maintains an other business activity outside of Equitable Advisors through Ockland Wealth. Equitable Advisors serves a range of clients, including individuals, pension and profit-sharing plans, corporations, and charitable organizations, offering financial planning, retirement plan consulting, and asset management programs. The firm utilizes both proprietary and third-party advisory programs and emphasizes client-specific risk assessment and model matching.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
user avatar

Andrew P

Series 63, Series 65

Bethlehem, PA

Equitable Advisors

Andrew Polony is a financial advisor with Equitable Advisors in Bethlehem, PA, holding Series 63 and Series 65 licenses and having 13 years of industry experience. He has worked at Equitable Advisors and its predecessor Axa Advisors LLC since 2013. Polony operates a wealth management business under the name The Rockland Group. Equitable Advisors provides financial planning, retirement plan consulting, and asset management services to individuals, plans, corporations, and institutions. The firm utilizes a network of Investment Adviser Representatives and offers access to a variety of advisory programs and third-party asset managers.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
user avatar

Robert D

Series 63, Series 65

Bethlehem, PA

Equitable Advisors

Robert Dinicola is a financial advisor with Equitable Advisors in Bethlehem, PA, holding Series 63 and Series 65 credentials and bringing 36 years of industry experience. He has been with Equitable Advisors and its predecessor AXA Advisors since 1999. In addition to his advisory role, he is a partner and co-owner of The Rockland Wealth Group Wealth Management LLC. Equitable Advisors serves a broad range of clients, including individuals, pension and profit-sharing plans, corporations, and charitable organizations, offering financial planning, retirement consulting, and various asset management programs through a network of Investment Adviser Representatives.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
user avatar

Brian F

Series 66

Bethlehem, PA

Equitable Advisors

Brian Fitzharris is a financial advisor with Equitable Advisors in Bethlehem, PA, holding a Series 66 designation and 18 years of industry experience. He has been with Equitable Advisors since 2008, including its predecessor, Axa Advisors, LLC. Fitzharris operates a separate wealth management entity, The Rockland Group. Equitable Advisors provides financial planning, retirement plan consulting, and asset management services to individuals, pension and profit-sharing plans, corporations, charitable organizations, and other institutional clients. The firm offers a range of advisory programs through a network of Investment Adviser Representatives, utilizing both proprietary and third-party investment solutions.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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