Coupeville, WA Office

Aaron Lucero is a CFP® and ChFC® with 27 years of experience in financial advisory roles. He is currently with Equitable Advisors and has previously worked at Stifel Independent Advisors, Wells Fargo Advisors, and Edward Jones. Outside of his advisory work, he serves as a board member of the Coupeville Historic Waterfront Association and is the head coach for the Coupeville School District’s fastpitch softball team. Equitable Advisors provides financial planning, retirement plan consulting, and asset management services to individuals, pension plans, corporations, charitable organizations, and other institutional clients. The firm utilizes a range of advisory programs, including third-party asset managers and LPL-sponsored solutions, while offering fiduciary services and diversified investment options across mutual funds, ETFs, and alternative investments.

Kurt Heyduck is a financial advisor with Equitable Advisors, holding Series 63 and Series 66 licenses and bringing 26 years of industry experience. Prior to joining Equitable Advisors in 2026, he worked at Stifel Independent Advisors, LLC, Wells Fargo Advisors, and Edward Jones. He is also a 20% owner of Terra Firma Wealth Management, a financial advisory business based in Coupeville, Washington. Equitable Advisors serves a diverse client base including individuals, pension and profit-sharing plans, corporations, and charitable organizations. The firm offers financial planning, retirement plan consulting, and a variety of asset-management programs, utilizing a range of internal and third-party models and advisory platforms.

Fred Farris is a Series 66 licensed advisor with one year of industry experience, currently with Equitable Advisors. He previously worked at Stifel Independent Advisors, LLC for four years and has additional work history outside the financial services industry. Farris is also a Notary Public for the State of Washington. Equitable Advisors serves a wide range of clients including individuals, pension and profit-sharing plans, corporations, and charitable organizations, offering financial planning, retirement plan consulting, and various asset-management programs through a large network of Investment Adviser Representatives.

Dane Lucero is a financial advisor at Equitable Advisors with two years of industry experience. He holds a Series 66 designation and has worked previously at Stifel, Terra Firma Wealth Management, and Prairie Center. His background also includes roles outside finance, such as teaching and agricultural work. Equitable Advisors serves individual clients, pension and profit-sharing plans, corporations, charitable organizations, and other institutional clients by providing financial planning, retirement plan consulting, and asset-management programs. The firm employs a variety of advisory models, including third-party programs and proprietary services, and offers a range of investment options from mutual funds to alternative investments.