Equity Financial Management
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Equity Financial Management provides discretionary and non‑discretionary asset management and portfolio management to individuals, high‑net‑worth individuals, and business entities, building investment programs around each client’s goals, time horizon, and risk tolerance. The firm manages approximately $5.1 million in client assets and maintains a relatively small client base, enabling tailored investment planning and monitoring.
Investment decisions draw on fundamental analysis and modern portfolio theory, with account reviews performed quarterly and more frequently as market conditions dictate; reviews include allocation checks, rebalancing, and tax‑loss harvesting opportunities. Clients are required to custody assets at Charles Schwab and fees are deducted directly from accounts; the firm does not aggregate trades for block execution and does not vote client proxies (clients receive proxy materials directly).
The firm’s principal is a licensed insurance agent who spends a small portion of time on insurance sales and may receive commissions for insurance products, an outside business activity disclosed as a potential conflict of interest. The brochure also discloses receipt of soft‑dollar benefits from the chosen custodian and the principal’s other employment (rideshare and delivery), with the firm describing disclosure and fiduciary duties as the primary mitigants.
Client services
Expertise
Fee options
$0 - $1,500,000: 1.25% annually $1,500,000 - $3,000,000: 1.0% annually $3,000,000+: 0.75% annually
Investment Advisor Representatives receive commissions from insurance product sales; separate insurance compensation not included in advisory fees.
Main office
Denver CO
Advisors at this office
1
Most active in
Colorado
Also doing business as
Equity Financial Management · Equity Financial Management LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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