Alhambra, CA E Valley Blvd Office

Equity Services, Inc., doing business as ESI Financial Advisors, provides financial planning, consulting and asset management to individuals, corporations, trusts, estates, charitable organizations and employer retirement plans. The firm is dually registered as a broker‑dealer and an SEC‑registered investment adviser and makes advisory programs available through a network of investment adviser representatives.

EFA offers multiple advisory platforms and frequently uses third‑party asset managers and model portfolios (including Fidelity FIWA-based Illuminations, American Funds retirement solutions, AssetMark, Saratoga, Schwab Retirement Advisor Services, and SEI), combining predominantly long‑term strategies with the option for shorter‑term trading and specialized instruments. Many client programs require client authorization for trading or are managed on a non‑discretionary basis — as of 12/31/2025 the firm reported roughly $1.6 billion in non‑discretionary assets versus $1.1 billion in discretionary assets — while other programs grant discretionary authority to third‑party managers.

Compared with many large advisers, EFA’s broker‑dealer activities and affiliated insurance relationships create a meaningful commission and revenue‑sharing component to its business: the firm sells affiliated and unaffiliated mutual funds, annuities and other products, receives commissions and 12b‑1 fees, and receives payments from Strategic Partners and product sponsors. The firm also disclosed and settled an SEC matter in 2019 related to mutual fund share class selection, reflecting the operational overlap between its advisory and brokerage activities.