Charleston, SC Office
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ESI Financial Advisors
Enterprise
Firm-wide stats for ESI Financial Advisors
About
Equity Services, Inc., doing business as ESI Financial Advisors, provides financial planning, consulting and asset management to individuals, corporations, trusts, estates, charitable organizations and employer retirement plans. The firm is dually registered as a broker‑dealer and an SEC‑registered investment adviser and makes advisory programs available through a network of investment adviser representatives.
EFA offers multiple advisory platforms and frequently uses third‑party asset managers and model portfolios (including Fidelity FIWA-based Illuminations, American Funds retirement solutions, AssetMark, Saratoga, Schwab Retirement Advisor Services, and SEI), combining predominantly long‑term strategies with the option for shorter‑term trading and specialized instruments. Many client programs require client authorization for trading or are managed on a non‑discretionary basis — as of 12/31/2025 the firm reported roughly $1.6 billion in non‑discretionary assets versus $1.1 billion in discretionary assets — while other programs grant discretionary authority to third‑party managers.
Compared with many large advisers, EFA’s broker‑dealer activities and affiliated insurance relationships create a meaningful commission and revenue‑sharing component to its business: the firm sells affiliated and unaffiliated mutual funds, annuities and other products, receives commissions and 12b‑1 fees, and receives payments from Strategic Partners and product sponsors. The firm also disclosed and settled an SEC matter in 2019 related to mutual fund share class selection, reflecting the operational overlap between its advisory and brokerage activities.
Based on ESI Financial Advisors
Expertise
Based on ESI Financial Advisors
Location
134 Meeting Street, Ste 170
Charleston SC 29401
Advisors at this office
3
Advisors at this office
Brandon G
Series 63, Series 66
Charleston, SC
Equity Services, inc.
Brandon Grimm is a financial advisor with Equity Services, Inc. He holds the Series 63 and Series 66 designations and has 22 years of industry experience. Prior to joining Equity Services in 2025, he worked for Mass Mutual Investors Services and Massachusetts Mutual Life Insurance Company for ten years. He is also the managing director of Hudnall Capital Advisors, an insurance-related business. Equity Services, Inc., operating as ESI Financial Advisors, provides financial planning, consulting, and asset management to individuals, corporations, trusts, estates, charitable organizations, and employer retirement plans. The firm offers multiple advisory platforms, often utilizing third-party asset managers and model portfolios with a combination of long-term strategies and options for shorter-term trading.
Sean G
Series 66
Charleston, SC
Equity Services, inc.
Sean Groskoph is a financial advisor at Equity Services, Inc. He holds the Series 66 designation and has one year of industry experience. His prior roles include positions at National Life Group, CreativeOne Securities, Hudnall Capital Advisors, MassMutual, and a four-year tenure at the College of Charleston. Outside of his advisory work, he is also involved with Hudnall Capital Advisors in an insurance agent capacity. Equity Services, Inc., also known as ESI Financial Advisors, provides financial planning, consulting, and asset management to a range of clients including individuals, corporations, trusts, estates, charitable organizations, and employer retirement plans. The firm offers various advisory platforms that combine predominantly long-term strategies with options for shorter-term trading, frequently utilizing third-party asset managers and model portfolios.
Zahric L
Series 63, Series 65
Charleston, SC
Equity Services, inc.
Zahric Labat is a financial advisor with Equity Services, Inc. in Charleston, SC, holding Series 63 and Series 65 licenses and having one year of industry experience. His prior roles include positions at National Life Group, Cetera Wealth Services, LLC, and Avantax Investment Services Inc. Outside of advising, he has been involved with several entrepreneurial ventures, including Start My University LLC and Toyo Japanese Sushi Bar and Hibachi. Equity Services, Inc., operating as ESI Financial Advisors, provides financial planning, consulting, and asset management services to a broad client base that includes individuals, corporations, trusts, estates, charitable organizations, and employer retirement plans. The firm offers multiple advisory platforms, frequently utilizing third-party asset managers and combining long-term strategies with options for shorter-term trading.
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