Essential Planning, LLC logo

Essential Planning, LLC

Updated today

Client AUM

$524,444,621

Clients

573

Advisors

5

of 11 employees

About

Essential Planning, LLC provides financial planning and investment management services primarily to individual clients and families, and makes estate‑planning documents available through an Encore platform. The firm reported approximately $524 million in assets under management as of 12/31/2025 and manages nearly all client assets on a discretionary basis.

The firm’s investment approach centers on strategic asset allocation with a core‑and‑satellite structure, using passively managed index and ETF exposures as cores and selectively adding active managers or funds as satellites, with portfolios often globally diversified. Essential Planning also uses third‑party or independent managers on advisor platforms, employs specific fund families (including Dimensional funds where applicable), and restricts discretionary purchases of cryptocurrencies to situations where clients expressly authorize such exposure.

What is noteworthy relative to many peers is that the ADV discloses prior regulatory discipline involving the principal — a FINRA suspension and fine tied to a failure to timely disclose an IRS tax lien and related state conditions including heightened supervision — and the firm has recently amended its brochure to clarify fee disclosures. The firm also makes performance information available in its public materials while explicitly stating in the ADV that it does not participate in performance‑based fee arrangements.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Passive / index investing Active portfolio management

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Fee options

Project-based

Financial planning fee ranges between $500 and $10,000 depending on scope of services.

Other

Minimum fee: Monthly fixed fee component generally ranges from $125 to $725, payable quarterly.

Main office

500 Market Street, Building 1, Suite D

Portsmouth NH 03801

Advisors at this office

5

Most active in

California · Florida · Louisiana · Maine · Massachusetts · New Hampshire · New York · Texas · Vermont

Also doing business as

Essential Planning, LLC · Lord Andrew & Co · Lord Andrew Charles

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Paul D

Series 63, Series 65

Portsmouth, NH

Essential Planning, LLC

Paul Doran is a financial advisor at Essential Planning, LLC with 23 years of industry experience. He has worked at Valmark Securities, Inc. since 2020 and Purshe Kaplan Sterling Investments from 2016 to 2020. In addition to his advisory role, he serves on the board of directors for the Wolfeboro Area Recreation Association, a nonprofit recreational facility in Wolfeboro, NH. Essential Planning, LLC provides personalized financial planning and investment management to individuals, trusts, and estates, managing approximately $440 million for around 535 clients. The firm employs a strategic asset-allocation core-and-satellite approach using primarily passively managed index funds and ETFs, with many accounts managed on a discretionary basis.

Passive / index investing Active portfolio management
user avatar

Andrew L

ChFC®, Series 63

Portsmouth, NH

Essential Planning, LLC

Andrew Lord is a ChFC® with 36 years of industry experience. He is a founding member of Essential Planning, LLC, where he has worked since 2002, and previously held roles at Purshe Kaplan Sterling Investments and ValMark Securities, Inc. Outside of his advisory work, he is involved in managing commercial real estate properties in Portsmouth, NH. Essential Planning, LLC provides financial planning and investment management services primarily to individuals and families, managing approximately $524 million in assets. The firm employs a strategic asset allocation approach with a core-and-satellite structure, using passive index and ETF exposures complemented by selective active managers.

Passive / index investing Active portfolio management
user avatar

Oybek T

Series 63, Series 65

Portsmouth, NH

Essential Planning, LLC

Oybek Tursky is a financial advisor at Essential Planning, LLC with one year of industry experience. He holds Series 63 and Series 65 licenses. Prior to joining Essential Planning, he worked at Richard Brothers Financial Advisors and Richard Brothers Securities, and has experience at Charles Schwab & Co., Inc. Outside of finance, he was employed for five years at Wild Blue Yonder Brewing. Essential Planning, LLC provides financial planning and investment management services primarily to individual clients and families. The firm uses a strategic asset allocation approach with a core-and-satellite structure, combining passive index and ETF exposures with selective active management, and manages approximately $524 million in assets under management.

Passive / index investing Active portfolio management
user avatar

Connor C

Series 65

Portsmouth, NH

Essential Planning, LLC

Connor Cossette is a financial advisor at Essential Planning, LLC in Portsmouth, NH, holding a Series 65 designation. He has approximately one year of experience in financial planning, previously working at Milestone Financial Planning, LLC. Prior to his advisory roles, his career included positions in various service and retail industries. Essential Planning, LLC provides financial planning and investment management services primarily to individual clients and families. The firm employs a strategic asset allocation investment approach, combining passively managed index and ETF funds with selective active management, and manages approximately $524 million in assets.

Passive / index investing Active portfolio management
user avatar

Hunter L

Series 63, Series 65

Portsmouth, NH

Essential Planning, LLC

Hunter Lord is a financial advisor at Essential Planning, LLC with seven years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at Valmark Advisers, Inc., Valmark Financial Group, Purshe Kaplan Sterling Investments, Inc., and Rothgard Financial Partners. Hunter also has experience outside finance, having worked at Social Brew Cafe. Essential Planning, LLC provides financial planning and investment management services primarily to individuals and families, with approximately $524 million in assets under management as of December 2025. The firm employs a strategic asset allocation approach using a core-and-satellite structure that combines passive index and ETF exposures with selective active management, focusing on globally diversified portfolios.

Passive / index investing Active portfolio management
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