Essential Planning, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Essential Planning, LLC provides financial planning and investment management services primarily to individual clients and families, and makes estate‑planning documents available through an Encore platform. The firm reported approximately $524 million in assets under management as of 12/31/2025 and manages nearly all client assets on a discretionary basis.
The firm’s investment approach centers on strategic asset allocation with a core‑and‑satellite structure, using passively managed index and ETF exposures as cores and selectively adding active managers or funds as satellites, with portfolios often globally diversified. Essential Planning also uses third‑party or independent managers on advisor platforms, employs specific fund families (including Dimensional funds where applicable), and restricts discretionary purchases of cryptocurrencies to situations where clients expressly authorize such exposure.
What is noteworthy relative to many peers is that the ADV discloses prior regulatory discipline involving the principal — a FINRA suspension and fine tied to a failure to timely disclose an IRS tax lien and related state conditions including heightened supervision — and the firm has recently amended its brochure to clarify fee disclosures. The firm also makes performance information available in its public materials while explicitly stating in the ADV that it does not participate in performance‑based fee arrangements.
Client services
Expertise
Fee options
Financial planning fee ranges between $500 and $10,000 depending on scope of services.
Minimum fee: Monthly fixed fee component generally ranges from $125 to $725, payable quarterly.
Main office
500 Market Street, Building 1, Suite D
Portsmouth NH 03801
Advisors at this office
5
Most active in
California · Florida · Louisiana · Maine · Massachusetts · New Hampshire · New York · Texas · Vermont
Also doing business as
Essential Planning, LLC · Lord Andrew & Co · Lord Andrew Charles
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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Advisors at this firm
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