Evestia Financial

Evestia is an SEC-registered, software-based investment adviser that serves retail investors, retirement accounts, and trusts and also makes its proprietary investment models available to other registered investment advisers through model marketplace (TPA) programs. It provides discretionary portfolio management and software-driven financial planning tools delivered entirely online, with no account minimums and the ability to use fractional shares.

The firm uses a behavioral-economics questionnaire to determine individual risk scores and implements rules-based, factor-focused portfolios that combine traditional low-cost beta and active-beta strategies with a long-term, buy-and-hold philosophy; portfolios are continuously monitored and periodically rebalanced by Evestia’s automated system. Clients interact with Evestia electronically and grant the firm discretionary trading authority to implement the model portfolios.

Noteworthy aspects include a wrap-fee program and a model-licensing business that distributes Evestia’s models to other advisers across multiple custodial platforms, as well as proprietary seed accounts that trade simultaneously with client accounts to seed and test strategies. The brochure also discloses revenue-sharing marketing agreements and the use of third-party advertising and promotional campaigns; Evestia describes policies and disclosures intended to manage the conflicts those arrangements can create.