Excel Financial, LLC logo

Excel Financial, LLC

Updated today

Client AUM

$283,641,114

Clients

392

Advisors

5

of 9 employees

About

Excel Financial provides fee‑based financial planning and investment management to individuals (including high‑net‑worth clients), pension and profit‑sharing plans, charitable organizations, and businesses. The firm offers both discretionary and non‑discretionary portfolio management, comprehensive financial planning, and retirement plan advisory services.

Investment programs are documented in an investment policy statement and built around client goals, time horizons, and risk tolerance, using fundamental, technical, and cyclical analysis with both long‑ and short‑term strategies. Accounts are reviewed at least annually (with more frequent monitoring as conditions warrant), and the firm will trade with client‑granted discretionary authority when authorized.

The brochure discloses that a firm member is a licensed insurance agent and spends approximately 1% of their time on insurance activities, and that any related compensation is disclosed and subject to the firm’s conflict‑mitigation procedures. The firm also works with outside professionals such as accountants and tax preparers and highlights the ability to serve in ERISA 3(21) and 3(38) roles for retirement plans, a combination of services that distinguishes its practice mix from many peers.

Client services

Financial planning Portfolio management Selection of other advisers

Occupation focus

Retired Founder/Business Owner

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Fee options

Fixed

Financial planning services flat fee between $500 and $10,000; ERISA plan services base fee $2,000 to $10,000 per year plus participant fee $0 to $250 per participant per year

Percentage

$1 - $99,999.99: 1.25% $100,000 - $499,999.99: 0.90% $500,000 - $999,999.99: 0.60% $1,000,000 - $1,999,999.99: 0.55% $2,000,000 - $4,999,999.99: 0.50% $5,000,000 - $9,999,999.99: 0.40% $10,000,000 - $29,999,999.99: 0.20% $30,000,000 - $39,999,999.99: 0.10% $40,000,000+: 0.05%

Project-based

$250 per hour for financial planning services

Other

Minimum fee: Minimum annual fee of $625, unless waived by Excel Financial Fee-only: Hourly financial planning at $250/hour; Fixed fees for financial planning range from $500 to $10,000; ERISA plan services fixed fees range from $2,000 to $10,000 per year plus participant fees $0 to $250 per participant per year; ERISA plan services may also be offered on AUM basis 0.25% to 1.25%.

Main office

321 Main Street

Red Wing MN 55066

Advisors at this office

5

Most active in

Colorado · Florida · Minnesota · Texas · Wisconsin

Also doing business as

Bcd Financial · Excel Financial, LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

John L

Series 65

Red Wing, MN

Excel Financial, LLC

John Loquai is a financial advisor at Excel Financial, LLC with 15 years of industry experience. He holds a Series 65 designation and has been with Excel Financial since 2010. Excel Financial, LLC serves individuals, including high-net-worth clients, pension and profit-sharing plans, charitable organizations, and businesses, providing discretionary and non-discretionary asset management, financial planning, and consulting. The firm manages approximately $333 million in assets and offers tailored investment programs guided by documented Investment Policy Statements.

Retired Founder/Business Owner
user avatar

Brent U

Series 65

Red Wing, MN

Excel Financial, LLC

Brent Urbach is a financial advisor at Excel Financial, LLC with 11 years of industry experience. He holds a Series 65 designation and has worked with firms including Ascension Bay Investments and River City Assets. Outside of advising, he is involved in entrepreneurial ventures such as River City Car Wash. Excel Financial provides fee-based financial planning and investment management to individuals, pension plans, charitable organizations, and businesses. The firm utilizes documented investment programs based on client goals and risk tolerance, offering both discretionary and non-discretionary portfolio management along with retirement plan advisory services.

Retired Founder/Business Owner
user avatar

James L

CFP®, Series 66

Red Wing, MN

Excel Financial, LLC

James Loquai is a CFP® with 18 years of industry experience, currently serving at Excel Financial, LLC since 2008. He has prior experience at Deep Geo, Inc. and has operated as a sole proprietor since 2006. Outside of investment advising, he is also licensed as an insurance agent, dedicating a small portion of his time to insurance sales. Excel Financial, LLC provides advisory services to individuals, pension and profit-sharing plans, charitable organizations, and businesses. The firm manages approximately $333 million in assets and offers discretionary and non-discretionary asset management, financial planning, and consulting with an investment approach tailored through documented Investment Policy Statements.

Retired Founder/Business Owner
user avatar

Collin B

Series 65

Red Wing, MN

Excel Financial, LLC

Collin Baska is a financial advisor at Excel Financial, LLC in Red Wing, MN, holding a Series 65 designation with one year of industry experience. His prior work experience includes roles at River Valley Power & Sport, Plaas Incorporated, Benedictine Living Community, and Ecumen. Excel Financial provides fee-based financial planning and investment management services to individuals, pension and profit-sharing plans, charitable organizations, and businesses. The firm employs a client-focused investment approach documented in investment policy statements and offers both discretionary and non-discretionary portfolio management.

Retired Founder/Business Owner
user avatar

Michael S

Series 65

Red Wing, MN

Excel Financial, LLC

Michael Spangler is a financial advisor at Excel Financial, LLC in Red Wing, MN, holding a Series 65 designation with five years of industry experience. He previously worked at Optum for five years before joining Excel Financial. Excel Financial provides fee-based financial planning and investment management to individuals, pension and profit-sharing plans, charitable organizations, and businesses. The firm’s approach includes both discretionary and non-discretionary portfolio management tailored to client goals, with investment programs documented in policy statements and reviewed regularly.

Retired Founder/Business Owner
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