Facet logo

Facet

Updated today

Client AUM

$8,685,903,875

Clients

16,053

Advisors

93

across 88 offices

About

Facet Wealth provides subscription-based financial planning and discretionary investment management to individual clients, serving both non-high-net-worth and high-net-worth households primarily through phone, video, and a proprietary web platform. Its planning services cover a broad set of areas — portfolio design, retirement and tax planning, estate planning referrals, employer stock and retirement plan guidance, and implementation assistance through recommended third-party providers.

Facet implements model-based asset allocations that rely heavily on exchange-traded funds and, at specified service levels, options such as direct indexing, tax-loss harvesting, a tax-sensitive fixed income approach, and an alternative income strategy for qualified investors. The firm uses technology-driven processes — including proprietary machine-learning algorithms for tax-optimized model implementation and for recommending allocations in non-managed workplace plans — and conducts regular portfolio rebalancing and account reviews.

A distinguishing feature relative to most multi-team advisers is that Facet does not charge percentage-of-assets-under-management fees and instead uses a flat subscription planning model that includes investment management, while certain services (for example, direct indexing) involve separate third-party recordkeeping charges. Other notable aspects include institutional ownership by Warburg Pincus and Durable Capital, a principal operational relationship with Apex (which also has an investor relationship with the firm), and an explicit Total Financial Life Resources framework that the firm uses to integrate planning across its multi-advisor platform.

Client services

Financial planning Portfolio management

Expertise

Tax-loss harvesting Private / alternative investments ESG / Sustainable investing General retirement planning

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Fee options

Subscriptions

Planning fees charged as annual flat membership fees usually billed quarterly or annually in advance, with a $300 enrollment fee for non-annual billing cycles (waivable during promotions).

Other

Account minimum: $500 initial purchase for investment accounts; $0 for financial planning services Fee-only: Financial planning fees generally range from $2,600 to $10,000 annually on a flat membership fee, subscription basis depending on the planning needs of the member. No separate investment management fee is charged as it is included in the planning fee.

Main office

See office

2054 Vista Parkway, Ste 400

West Palm Beach FL 33411

Advisors at this office

2

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Puerto Rico · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virgin Islands · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Also doing business as

Fabric Wealth · Facet · Facet Wealth · Facet Wealth, Inc · Facet Wealth, Inc, · Onek Financial, Inc.

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

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Sarah G

CFP®, Series 63, Series 65

Canton, GA

Facet

Sarah Gallagher is a CERTIFIED FINANCIAL PLANNER™ with 14 years of industry experience. She currently works at Facet and has previous experience at UBS Financial Services, Morgan Stanley, and Citigroup Global Markets. Her background also includes five years with Fulton County Schools. Facet Wealth provides subscription-based financial planning and discretionary investment management primarily to individual clients through phone, video, and a proprietary platform. The firm offers a broad range of planning services and implements model-based asset allocations using technology-driven processes and a flat subscription fee structure.

Tax-loss harvesting Private / alternative investments ESG / Sustainable investing General retirement planning
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Johnathan I

CFP®, Series 63, Series 65

Lockport, IL

Facet

Johnathan Irions is a CFP®-certified financial advisor at Facet with six years of industry experience. His prior roles include positions at firms such as Lincoln Investment, J.P. Morgan Securities LLC, and New York Life Insurance. Facet Wealth provides subscription-based financial planning and discretionary investment management to individual clients, serving a range of households primarily through phone, video, and a proprietary web platform. The firm employs model-based asset allocations with a technology-driven approach and offers a flat subscription pricing model that includes investment management services.

Tax-loss harvesting Private / alternative investments ESG / Sustainable investing General retirement planning
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Jenifer K

CFP®, Series 66

Pittsburgh, PA

Facet

Jenifer Koch is a CFP® with seven years of industry experience, currently serving as a financial advisor at Facet Wealth. She previously worked at firms including Allegheny Financial Group, Fidelity Investments, and LPL Financial. Jenifer volunteers with 3rd Decade, a nonprofit providing financial education and guidance. Facet Wealth offers subscription-based financial planning and discretionary investment management to a range of individual clients, employing model-based asset allocations and technology-driven processes to deliver tax-optimized and diversified investment strategies.

Tax-loss harvesting Private / alternative investments ESG / Sustainable investing General retirement planning
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Noreen B

CFP®, Series 66

Springfield, TN

Facet

Noreen Burtner is a CFP® certificant with 17 years of industry experience. She is currently with Facet Wealth, where she has worked since 2020. Her prior experience includes roles at TIAA, LPL Financial, and Edward Jones. Facet Wealth offers subscription-based financial planning and discretionary investment management to individual clients, utilizing technology-driven processes and a flat fee model rather than percentage-of-assets charges. The firm serves a range of households through phone, video, and a proprietary web platform, focusing on comprehensive planning and model-based asset allocations.

Tax-loss harvesting Private / alternative investments ESG / Sustainable investing General retirement planning
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David W

CFP®, Series 63, Series 66

Manassas, VA

Facet

David Wirth is a CFP®-certified financial advisor at Facet with 25 years of industry experience. He has worked at several firms, including T. Rowe Price Advisory Services, TIAA-CREF, Savant Capital Management, and AAFMAA Wealth Management & Trust before joining Facet in 2017. Facet Wealth provides subscription-based financial planning and discretionary investment management primarily to individual clients across a range of wealth levels. The firm employs technology-driven, model-based asset allocations and offers a flat subscription fee structure that includes investment management services.

Tax-loss harvesting Private / alternative investments ESG / Sustainable investing General retirement planning
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Brandon A

CFP®, Series 63, Series 66

Healdsburg, CA

Facet

Brandon Aguilar Gunderson is a CFP® professional with four years of industry experience, currently serving as a financial advisor at Facet. His prior experience includes roles at Wells Fargo Clearing and Fidelity Investments. Facet Wealth offers subscription-based financial planning and discretionary investment management to individual clients, serving a range of households through phone, video, and a proprietary web platform. The firm uses technology-driven, model-based asset allocations and a flat subscription fee structure that includes investment management.

Tax-loss harvesting Private / alternative investments ESG / Sustainable investing General retirement planning
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Anna W

CFP®

Capitol Heights, MD

Facet

Anna Wisniewski is a CFP® professional with three years of industry experience, currently with Facet since 2021. She previously worked at Murphy O'Brien Inc. for ten years. Facet Wealth provides subscription-based financial planning and discretionary investment management to individual clients, serving a range of households through phone, video, and a proprietary web platform. The firm offers model-based asset allocations using ETFs and employs technology-driven processes, including machine-learning algorithms, to support tax-optimized portfolio implementation and regular account reviews.

Tax-loss harvesting Private / alternative investments ESG / Sustainable investing General retirement planning

Dave F

CFP®, ChFC®

Wind Gap, PA

Facet

Hi, I’m David Fowler – the founder of High Mountain Financial Planning, a virtual fee-only financial planning & investment management firm. HMFP is a Registered Investment Advisory firm located in Fort Myers, Florida, and with the use of modern technology able to serve clients across the entire United States. With almost 20 years of experience in financial services, I started HMFP with the goal of making fee-only advice from a fiduciary available to everyone – regardless of how much or how little they may have accumulated (so far). ABOUT HMFP High Mountain Financial Planning exists to help people live purposeful, passionate, adventure filled lives – both today and tomorrow. Our Mission – To guide individuals and families to building a life they love – through coaching, education, and planning. WHO I SERVE As an avid outdoorsman (I love hiking/backpacking & trail running) and entrepreneur, I enjoy working with people who have an affinity for the Great Outdoors and/or are dealing with the many challenges associated with retirement planning. With that in mind, I work with: • Folks near or at retirement • Outdoor Enthusiasts • Gen X If you love being outdoors or are getting ready to step into "what's next" - you are in the right place and have found your planner! Book a complimentary meeting to see how we can collaborate and achieve your goals at https://www.highmountainfinancial.com/free-consultation HOW I HELP • I help you to discover and build a plan to have freedom – money freedom, time freedom, and mental freedom • I help you identify and eliminate any gambling or speculating that may be occurring with your investments • I simplify the planning process – breaking your planning to actionable attainable steps CERTIFICATIONS & QUALIFICATIONS • I am a CERTIFIED FINANCIAL PLANNER™ • I have earned the Chartered Financial Consultant® (ChFC®) designation • I am independent • I am a Fee-Only financial planner • I am a Fiduciary NEXT STEPS • Learn more on the HMFC website - https://www.highmountainfinancial.com/ • Book a 30 minute conversation on my calendar - https://www.highmountainfinancial.com/free-consultation • send me an email - [email protected]

General retirement planning Mid-Career Professionals Gen X (Born 1965-1980)
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Claire A

CFP®, Series 63, Series 65

Cicero, IN

Facet

Claire Amick is a CFP® with seven years of industry experience. She currently works at Facet, where she has been since 2026, and previously spent eight years at THE Vanguard Group, Inc. There are no additional notable outside activities reported. Facet Wealth provides subscription-based financial planning and discretionary investment management to individual clients, serving both non-high-net-worth and high-net-worth households primarily through phone, video, and a proprietary web platform. The firm uses model-based asset allocations focused on exchange-traded funds and employs technology-driven processes, including machine-learning algorithms, to optimize portfolio management.

Tax-loss harvesting Private / alternative investments ESG / Sustainable investing General retirement planning
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Matthew I

CFP®, Series 63, Series 66

West Jordan, UT

Facet

Matthew Ivester is a CFP® professional at Facet with five years of industry experience. He previously worked at Fidelity Investments and Fidelity Brokerage Services. His background also includes roles at Utah Valley University and other organizations outside finance. Facet Wealth offers subscription-based financial planning and discretionary investment management to individual clients across a broad range of service levels. The firm emphasizes model-based asset allocations using exchange-traded funds and technology-driven processes, and it employs a flat subscription fee structure rather than traditional assets-under-management fees.

Tax-loss harvesting Private / alternative investments ESG / Sustainable investing General retirement planning
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Brian W

CFP®, Series 66

Spokane, WA

Facet

Brian Wagnon is a CFP® certificant with 12 years of experience in financial advising. He currently works at Facet, where he has been employed since 2020. His prior experience includes roles at Hart Capital Management, Cetera, and Merrill. Facet Wealth provides subscription-based financial planning and discretionary investment management to individual clients, serving a wide range of households through phone, video, and a proprietary web platform. The firm uses model-based asset allocations focused on ETFs and employs technology-driven processes, including machine-learning algorithms, to deliver tax-optimized portfolio management and comprehensive financial planning services without charging percentage-of-assets fees.

Tax-loss harvesting Private / alternative investments ESG / Sustainable investing General retirement planning
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Jonathan H

CFP®, Series 66

Ardmore, PA

Facet

Jonathan Hommes is a CFP® professional with seven years of industry experience. He currently works at Facet and has prior experience at The Vanguard Group, Mariner Wealth Advisors, and NJ Standard Management. Outside of his advisory roles, he has held positions at William Paterson University of New Jersey and North Jersey Custom Construction Inc. Facet Wealth provides subscription-based financial planning and discretionary investment management to individual clients, serving both non-high-net-worth and high-net-worth households through phone, video, and a proprietary web platform. The firm employs model-based asset allocations focused on exchange-traded funds and utilizes technology-driven processes for tax-optimized implementation and ongoing portfolio management.

Tax-loss harvesting Private / alternative investments ESG / Sustainable investing General retirement planning
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Cole F

CFP®, Series 65

Grove City, OH

Facet

Cole Filer is a CFP® professional at Facet with one year of industry experience. Prior to joining Facet, he worked at Peak Retirement Planning, Inc., Fifth Third Bank, and Lifetime Financial Growth. Before entering financial advising, he spent six years working at Chick-fil-A. Facet Wealth provides subscription-based financial planning and discretionary investment management to individual clients, serving both non-high-net-worth and high-net-worth households primarily through phone, video, and a proprietary web platform. The firm uses technology-driven, model-based asset allocations and offers a flat subscription fee structure rather than percentage-of-assets-under-management fees.

Tax-loss harvesting Private / alternative investments ESG / Sustainable investing General retirement planning
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Portia J

CFP®, Series 66

Menifee, CA

Facet

Portia Jackson is a CFP® with three years of industry experience, currently advising at Facet since 2023. Her prior experience includes roles at PricewaterhouseCoopers and Merrill, as well as founding Jackson Ventures Inc. Facet Wealth provides subscription-based financial planning and discretionary investment management to individual clients across a wide range of financial topics. The firm serves both non-high-net-worth and high-net-worth households using a technology-driven approach and a flat subscription fee model.

Tax-loss harvesting Private / alternative investments ESG / Sustainable investing General retirement planning
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Carsten M

CFP®, Series 63

Austin, TX

Facet

Carsten Murgas is a CFP® certified financial advisor with two years of industry experience, currently serving at Facet in Austin, TX. His prior experience includes roles at Northwestern Mutual Wealth Management Company, Northwestern Mutual Investment Services LLC, Paul Ludacka, and TD Ameritrade Inc. Facet Wealth provides subscription-based financial planning and discretionary investment management to individual clients across a range of wealth levels, using technology-driven processes and model-based asset allocations primarily comprised of exchange-traded funds. The firm emphasizes a flat subscription fee model and integrates comprehensive financial life resources across its multi-advisor platform.

Tax-loss harvesting Private / alternative investments ESG / Sustainable investing General retirement planning
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