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Factor Investing Group

Updated today

Client assets under management

$345,906,277

Clients

491

21% high-net-worth

Advisors

4

of 6 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

123

Very High

Average account size

$704,493

About

Factor Investing Group provides discretionary wealth management and financial planning to individuals, high‑net‑worth clients, trusts, estates, charitable organizations, businesses and retirement plans. The four‑advisor team manages roughly $349 million and constructs portfolios using ETFs and mutual funds as a core, supplementing those holdings with individual equities, closed‑end funds and fixed‑income instruments when appropriate.

The firm’s investment approach is evidence‑based and factor‑oriented, integrating quantitative and statistical methods with fundamental analysis and macroeconomic assessment to inform asset allocation and selective factor tilts. Portfolios are generally long‑term and cost‑conscious, with models and optimization tools used as referential inputs while discretionary judgment guides rebalancing, tax management and client‑specific constraints.

Noteworthy distinctions include the firm’s engagement of academic and research professionals in a non‑discretionary advisory role and an institutional custodian relationship that provides research, software and launch support—arrangements the firm discloses as potential conflicts. The brochure also explicitly highlights factor‑premium and model risk and states that quantitative outputs are intended to inform, not automatically determine, investment decisions.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Factor investing / smart beta Active portfolio management

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Fee options

Percentage

up to 1.30% annually (negotiable, based on factors including asset size, complexity, planning services, relationship)

Other

Fee-only: Fees are paid as a percentage of assets under management; no commissions or other compensation received.

Main office location

Factor Investing Group

8 Lyman Street, Suite 204

Westborough MA 01581, United States

Number of offices

4

Most active in

Florida · Maine · Massachusetts · Michigan · New Hampshire · Rhode Island · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Victor M

Series 63, Series 65

Newport, RI

Factor Investing Group

Victor Melfa is a financial advisor with Factor Investing Group, holding Series 63 and Series 65 credentials and 27 years of industry experience. He has worked at Melfa Wealth Management, Inc. dba Factor Investing Group since 2021 and previously spent over 20 years with Kestra Advisory Services, LLC and Kestra Investment Services, LLC. Outside of advisory work, he serves on the board of a family business and acts as a trustee for a family trust; he also provides general advisory support to a media company specializing in podcast production. Factor Investing Group offers wealth management and financial planning services to individuals, high-net-worth clients, trusts, estates, charitable organizations, businesses, and retirement plans. The firm employs a combination of fundamental and technical analysis to manage discretionary portfolios, typically emphasizing long-term strategies while accommodating shorter-term adjustments to meet client needs.

Factor investing / smart beta Active portfolio management
user avatar

Christopher C

Series 63, Series 65, Series 66

Traverse City, MI

Factor Investing Group

Christopher Chang is a financial advisor with Factor Investing Group in Traverse City, MI. He holds Series 63, 65, and 66 licenses and has two years of industry experience. His prior roles include positions at Melfa Wealth Management, Inc., Old Mission Investment Company, LLC, and Fifth Third Securities. Factor Investing Group provides wealth management and financial planning services to individuals, high-net-worth clients, trusts, estates, charitable organizations, businesses, and retirement plans. The firm employs a combination of fundamental and technical analysis to construct discretionary portfolios primarily using ETFs and mutual funds, with a focus on aligning investments with clients’ objectives and risk tolerance.

Factor investing / smart beta Active portfolio management
user avatar

Kendra R

Series 65

Traverse City, MI

Factor Investing Group

Kendra Rasner is a financial advisor at Factor Investing Group with a Series 65 designation and four years of industry experience. Her prior roles include positions at Melfa Wealth Management, Old Mission Investment Company, and Fifth Third Bank. Factor Investing Group provides wealth management and financial planning services to individuals, high-net-worth clients, trusts, estates, charitable organizations, businesses, and retirement plans. The firm employs a combination of fundamental and technical analysis to build and monitor portfolios tailored to clients’ objectives and risk tolerance, using a mix of ETFs, mutual funds, individual stocks, closed-end funds, and bonds.

Factor investing / smart beta Active portfolio management
user avatar

Victor M

Series 63, Series 66

Westborough, MA

Factor Investing Group

Victor Melfa III is a financial advisor with Factor Investing Group in Wellesley, MA, holding Series 63 and Series 66 licenses and bringing 17 years of industry experience. His prior work includes roles at Kestra Advisory and Kentra Investment Services, Inc. since 2008. Factor Investing Group provides wealth management and financial planning services to individuals, high-net-worth clients, trusts, estates, charitable organizations, businesses, and retirement plans. The firm employs a combination of fundamental and technical analysis in managing discretionary portfolios typically constructed with ETFs, mutual funds, and other securities, tailoring strategies to client objectives and risk tolerances.

Factor investing / smart beta Active portfolio management
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