Fairway Financial, LLC logo

Fairway Financial, LLC

Updated today

Client AUM

$159,599,831

Clients

121

Advisors

2

of 3 employees

About

Fairway Financial serves individuals (including high-net-worth clients), business entities, trusts, estates and charitable organizations, managing roughly $160 million for about 121 client relationships and operating with two advisors. The firm provides discretionary portfolio management, financial planning and related consulting, and may recommend or allocate to unaffiliated independent managers where appropriate.

Portfolios are primarily constructed with ETFs, mutual funds and individual equities and often implemented through firm-developed model portfolios; clients may not set restrictions on specific model holdings. Fairway Financial describes an investment approach that draws on modern portfolio theory, fundamental and technical analysis and option strategies, and it generally advises on asset allocation and manager selection rather than producing in‑depth quantitative or qualitative analysis of individual securities; tax efficiency is not presented as a primary objective.

What distinguishes the firm from many peers is its regular offering of educational seminars and workshops on retirement and financial planning (often complimentary or for a nominal materials fee), a service relatively uncommon among similar firms. The advisory team holds multiple advanced professional credentials and the firm provides stand‑alone and complex planning engagements, including business exit and succession work, while also disclosing the use of AI tools for meeting recordings and transcriptions with an option for clients to opt out.

Client services

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Expertise

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Wealth management

Occupation focus

Founder/Business Owner Executive

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Fee options

Fixed

Financial planning fees generally range from $3,000 to $25,000; up to $100,000 for complex engagements.

Percentage

0.75% to 2.00% annually (tiered and negotiable)

Commissions

Insurance products sold by licensed agents earn separate commissions.

Other

Account minimum: $500,000

Main office

950 S Winter Park Drive, Suite 352

Casselberry FL 32707

Advisors at this office

2

Most active in

Florida

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Randy S

CFP®, Series 63, Series 66

Casselberry, FL

Fairway Financial, LLC

Randy Smith is a Certified Financial Planner® with 26 years of industry experience. He has been with Fairway Financial, LLC since 2015 and previously worked at Calton & Associates, Inc. for ten years. He is also an independent insurance agent. Fairway Financial serves individuals, including high-net-worth clients, as well as business entities, trusts, estates, and charitable organizations. The firm provides discretionary portfolio management, financial planning, and consulting through model portfolios, independent managers, and discretionary management of certain retirement accounts.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Wealth management Founder/Business Owner Executive
user avatar

Summer D

Series 66

Casselberry, FL

Fairway Financial, LLC

Summer Dorn is a financial advisor at Fairway Financial, LLC with 10 years of industry experience. She holds a Series 66 designation and has worked at Fairway Financial since 2004, including time at Calton & Associates, Inc. from 2015 to 2025. Fairway Financial serves individuals—including high-net-worth clients—as well as business entities, trusts, estates, and charitable organizations, providing discretionary portfolio management, financial planning, and consulting. The firm employs a tailored, typically discretionary investment approach using ETFs, mutual funds, individual equities, and third-party manager mandates, and offers educational seminars and workshops along with a focus on exit and business succession planning.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Wealth management Founder/Business Owner Executive
View complete list of advisors at this firm
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