Family Financial logo

Family Financial

Updated today

Client AUM

$248,019,299

Clients

88

Advisors

1

of 4 employees

About

Family Financial is an SEC‑registered investment adviser that provides discretionary wealth management, financial planning, and retirement plan advisory services to individuals, high‑net‑worth clients, families, trusts, estates, and small businesses. The firm constructs portfolios primarily using ETFs and mutual funds, but may also include individual stocks, bonds and digital currency as appropriate to client objectives.

The advisor describes a primarily long‑term investment orientation informed by both fundamental and technical analysis, with ongoing monitoring, rebalancing and the option to engage unaffiliated independent managers for portions of client portfolios. The brochure discloses that the firm may use margin (short‑term borrowings) and options/derivative contracts in client accounts and discusses the attendant risks, indicating these tactics can be used alongside its typical ETF/mutual fund allocations.

Compared with many peers, Family Financial notes several uncommon features: it discloses potential use of borrowing and derivatives in separately managed accounts (practices that are relatively rare among similar supported firms) and maintains an affiliate that offers tax and accounting services, with a member of firm leadership dedicating a portion of time to that affiliate. The firm also references specialized custody options for digital assets, such as recommending Kingdom Trust for digital‑currency custody.

Client services

Financial planning Portfolio management

Expertise

Wealth management Retirement plans for business owners (SEP, solo 401k) Tax-loss harvesting

Occupation focus

Founder/Business Owner Executive

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Fixed

In certain circumstances, may charge fixed annual rate or fixed fee for services

Percentage

$0 - $3,000,000: 1.20% $3,000,001 - $5,000,000: 1.00% $5,000,001 - $10,000,000: 0.85% $10,000,001 - $20,000,000: 0.70% $20,000,001 - $50,000,000: 0.50% $50,000,001 - $100,000,000: 0.30% $100,000,001+: 0.25%

Other

Minimum fee: Minimum annual fee of $12,000, billed in $3,000 minimum quarterly payments, may be waived at sole discretion of the Advisor Fee-only: Wealth management fees based on tiered AUM schedule; Retirement plan advisory fees up to 1.00% annually; fees may be negotiable

Main office

1601 N. Sepulveda Blvd, 722

Manhattan Beach CA 90266

Advisors at this office

1

Most active in

California · South Carolina · Texas

Also doing business as

Family Financial · Ff Advisors, LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

View complete list of advisors at this firm
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)