Farrar Financials
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Farrar Financials provides comprehensive financial planning, wealth management consulting, financial reviews, financial analysis and fiduciary services to high‑net‑worth individuals and trusts. The firm serves a small client base (about 14 clients) and manages roughly $58 million in client assets.
The advisor produces detailed, tax‑aware comprehensive plans and periodic reviews and typically delivers specific, implementable recommendations while leaving execution to the client; the firm explicitly targets tech‑savvy clients who update balance sheets and review portfolios quarterly. Implementation is primarily non‑discretionary — the firm acts as a limited agent for implementation in about 20% of client relationships and otherwise does not execute trades on clients’ behalf.
What distinguishes the firm from many independent solo advisors is its emphasis on client‑led implementation and its exclusive focus on high‑net‑worth individuals and trusts rather than a broader retail clientele. The practice also emphasizes quantitative reporting (including weighted‑average ROI versus index benchmarks), provides hourly financial analysis for specialized questions, and offers fiduciary execution services when clients request the firm to carry out an agreed plan.
Client services
Expertise
Fee options
$0+: 0.33% - 0.75% of asset value for Comprehensive Financial Plan $0+: 1.0% of asset value for fiduciary management including annual review $0+: 0.25% - 0.65% of asset value for Financial Review
$195 to $350 per hour for Financial Analysis
Account minimum: $5,000 Minimum fee: $5,000 minimum fee for Comprehensive Financial Plan Fee-only: Financial Analysis billed hourly between $195 and $350 per hour
Main office
Escondido CA
Advisors at this office
1
Most active in
California
Also doing business as
Farrar Financials · Farrar, Rhonda Scherber
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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