West Des Moines, IA University Office

FBL Wealth Management serves a broad mix of individual, high-net-worth, retirement plan, trust, nonprofit and corporate clients and delivers investment management through wrap-fee programs, written financial plans, non-fiduciary retirement-plan services, and occasional educational seminars. Many advisory relationships are implemented via program arrangements sponsored by the firm or by RBC, with account custody and execution routed through affiliated introducing broker-dealer arrangements.

The firm emphasizes individualized advice and works with clients to define objectives, risk tolerance and constraints, then implements strategies that can include strategic and tactical asset allocation, value-oriented selections, and a mix of fundamental and technical analysis. FBL Wealth Management itself states it does not accept discretionary authority to manage accounts, and instead relies on third-party sub‑advisers or overlay managers to exercise discretionary trading for client accounts when those services are used.

Noteworthy distinctions include the firm’s affiliation with FBL Financial Group and the Farm Bureau distribution network and its integrated use of affiliated broker‑dealer and insurance channels, which shapes how advice and implementation are offered. It also maintains practices that are less common among similar enterprises: it reports that the advisor-level relationships are primarily non‑discretionary while relying on delegated discretionary managers for execution, and it periodically publishes general educational newsletters and seminars for clients.