Cedar Falls, IA State Street Office

Fencl Advisory Services provides investment advisory, discretionary portfolio management, and financial planning to individuals (including high-net-worth clients), trusts, retirement plans, and business clients. The firm manages accounts on a continuous basis and delivers personalized investment policies and planning reports designed around each client’s stated goals and circumstances.

The firm follows a goal-focused, planning-oriented approach that emphasizes long-term, buy-and-hold strategies and asset allocation tailored to clients’ objectives and risk tolerances. In many cases it constructs bespoke portfolios using exchange-listed and over-the-counter securities (rather than relying primarily on mutual funds or ETFs) and conducts quarterly reviews with ongoing client education to inform adjustments.

Fencl is notable for its industry affiliations: it operates as a fee-based advisory firm while its advisors also maintain broker-dealer registrations, and the ownership has an affiliated insurance agency that refers clients and receives commissions for insurance and annuity sales — relationships the brochure discloses as potential conflicts of interest. As a small, three-advisor firm managing roughly $87.5 million across about 170 client relationships, it combines individualized securities-based portfolio construction with access to custody, trading, and insurance products through its broker-dealer and clearing firm relationships.