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Fermata Advisors

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Client assets under management

$688,060,620

Clients

2,815

25% high-net-worth

Advisors

14

of 27 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

201

Very High

Average account size

$244,427

About

Fermata Advisors provides investment management, financial planning and retirement-plan consulting primarily to individuals (including high‑net‑worth clients), small businesses and plan fiduciaries. The firm offers ongoing portfolio management (typically using mutual funds, ETFs and individual equities) as well as separate financial planning and hourly or project consulting engagements.

The firm portrays its client relationship model as coaching‑centered and delivers both discretionary and non‑discretionary services, drawing on a mix of behavioral, charting, cyclical, fundamental and technical analysis to shape allocations. For employer plans it can provide ERISA fiduciary services, including preparation of investment policy statements, ongoing monitoring and participant education.

Noteworthy distinctions for this firm include ownership interests in affiliated tax and accounting entities that it may recommend to clients, and the use of paid referral and endorsement channels (for example, participation in SmartVestor/Ramsey Solutions and other lead‑generation networks), arrangements disclosed as potential conflicts of interest. Fermata also operates from five or more offices and identifies state or municipal government clients among its client types—features that are relatively uncommon among similarly sized team advisory firms.

Client services

Financial planning Portfolio management Pension consulting

Expertise

General retirement planning Retirement plans for business owners (SEP, solo 401k) Equity Recipients (RS/RSU, SOP, ESPP) Business succession planning Inheritance planning

Occupation focus

Founder/Business Owner Executive

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Fee options

Fixed

Financial planning fees generally start at $5,000.

Percentage

$0+: 0.75% to 1.00% (for retirement plan consulting subject to ERISA) $0+: up to 1.50% (general investment advisory fee, negotiable)

Commissions

Insurance commissions earned separately from advisory fees; commission rates vary by product and carrier.

Project-based

Generally between $250 to $500 per hour for financial planning and consulting services.

Main office location

Fermata Advisors

539 Broadway, Suite A

Sonoma CA 95476, United States

Number of offices

6

Most active in

Arizona · California · Colorado · Florida · Hawaii · Idaho · Louisiana · Maryland · Montana · Nebraska · Nevada · Ohio · Oregon · Pennsylvania · Tennessee · Texas · Utah · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Clayton D

Series 65

Sonoma, CA

Fermata Advisors

Clayton Dunkle is a financial advisor with Fermata Advisors based in Sonoma, CA. He holds a Series 65 designation and has five years of industry experience. His prior roles include positions at Sonoma Wealth Advisors, Enso Wealth Management, and experience in the beverage industry with Cline Family Cellar and Mule Head Growers. Fermata Advisors provides investment management, financial planning, and retirement-plan consulting primarily to individuals, small businesses, and plan fiduciaries. The firm delivers both discretionary and non-discretionary services using a range of analytical approaches and supports employer plans with ERISA fiduciary services.

General retirement planning Retirement plans for business owners (SEP, solo 401k) Equity Recipients (RS/RSU, SOP, ESPP) Business succession planning Inheritance planning Founder/Business Owner Executive
user avatar

Silvio B

Series 65

Sonoma, CA

Fermata Advisors

Silvio Bettinelli is a financial advisor with Fermata Advisors in Sonoma, CA, holding a Series 65 designation and two years of industry experience. His prior work includes roles at Treasury Wine Estates, UC Davis, and service in the United States Marine Corps. Outside of advising, he is a passive owner of Bettinelli Vineyards LLC, an agricultural land holding company in Napa, CA. Fermata Advisors provides investment management, financial planning, and retirement-plan consulting primarily to individuals, small businesses, and plan fiduciaries. The firm offers a coaching-centered client relationship model with discretionary and non-discretionary services, applying a range of analytical methods to portfolio allocations and also serves state or municipal government clients.

General retirement planning Retirement plans for business owners (SEP, solo 401k) Equity Recipients (RS/RSU, SOP, ESPP) Business succession planning Inheritance planning Founder/Business Owner Executive
user avatar

Mason M

Series 65

Sonoma, CA

Fermata Advisors

Mason Moore is a financial advisor at Fermata Advisors in Sonoma, CA, holding a Series 65 license with seven years of industry experience. His prior roles include positions at HUB International, Global Retirement Partners, and Kornerstone Inc. Fermata Advisors provides investment management, financial planning, and retirement-plan consulting primarily to individuals, small businesses, and plan fiduciaries. The firm offers both discretionary and non-discretionary services using a variety of analytical approaches and serves clients including high-net-worth individuals and state or municipal government entities.

General retirement planning Retirement plans for business owners (SEP, solo 401k) Equity Recipients (RS/RSU, SOP, ESPP) Business succession planning Inheritance planning Founder/Business Owner Executive
user avatar

Mariam S

Series 65

Sonoma, CA

Fermata Advisors

Mariam Saboori Shamlow is a financial advisor at Fermata Advisors with a Series 65 credential and one year of industry experience. Her prior roles include positions at Global Retirement Partners, HUB International, LPL Financial, Northern Trust, and Wells Fargo Bank. Fermata Advisors provides investment management, financial planning, and retirement-plan consulting primarily to individuals, small businesses, and plan fiduciaries. The firm uses a coaching-centered client relationship model and employs a mix of behavioral, charting, cyclical, fundamental, and technical analysis in portfolio management.

General retirement planning Retirement plans for business owners (SEP, solo 401k) Equity Recipients (RS/RSU, SOP, ESPP) Business succession planning Inheritance planning Founder/Business Owner Executive
user avatar

William M

CFP®, Series 63, Series 65

Sonoma, CA

Fermata Advisors

William Murray is a CFP® professional with 23 years of industry experience, currently affiliated with Fermata Advisors. His career includes roles at Sonoma Wealth Advisors, Cetera Advisor Networks LLC, and HBW Advisory Services LLC. Outside of his advisory work, he is involved in tax preparation and health insurance sales through his business activities. Fermata Advisors provides investment management, financial planning, and retirement-plan consulting primarily to individuals, small businesses, and plan fiduciaries. The firm employs a coaching-centered client relationship model and integrates a variety of analytical approaches to portfolio management and employer plan services.

General retirement planning Retirement plans for business owners (SEP, solo 401k) Equity Recipients (RS/RSU, SOP, ESPP) Business succession planning Inheritance planning Founder/Business Owner Executive
user avatar

Teresa U

Series 65

Sonoma, CA

Fermata Advisors

Teresa Updegraff is a financial advisor at Fermata Advisors with three years of industry experience. She holds a Series 65 designation and has previously worked at Sonoma Wealth Advisors, FlashPoint Leadership, and Sonoma Leadership Systems. Fermata Advisors provides investment management, financial planning, and retirement-plan consulting primarily to individuals, small businesses, and plan fiduciaries. The firm uses a coaching-centered client relationship model and combines behavioral, charting, cyclical, fundamental, and technical analysis to guide portfolio allocations.

General retirement planning Retirement plans for business owners (SEP, solo 401k) Equity Recipients (RS/RSU, SOP, ESPP) Business succession planning Inheritance planning Founder/Business Owner Executive
user avatar

Zachary P

CFP®, Series 66

Parker, CO

Fermata Advisors

Zachary Paul is a CFP® and holds a Series 66 license with 11 years of industry experience. He has worked at Sonoma Wealth Advisors, LLC since 2020 and previously at Edward Jones from 2014 to 2020. Outside of his advisory role, he is involved in insurance consulting. He is part of Fermata Advisors, a team-based firm serving individuals, high-net-worth clients, small businesses, and plan fiduciaries with investment management, financial planning, and retirement-plan consulting. The firm employs a coaching-centered client model and combines behavioral, charting, cyclical, fundamental, and technical analysis to inform portfolio allocations.

General retirement planning Retirement plans for business owners (SEP, solo 401k) Equity Recipients (RS/RSU, SOP, ESPP) Business succession planning Inheritance planning Founder/Business Owner Executive
user avatar

Zachary W

CFP®, Series 66

Auburn, CA

Fermata Advisors

Zachary Weirich is a CFP® professional with 10 years of experience in the financial services industry. He is currently with Fermata Advisors and has held roles at Sonoma Wealth Advisors, Cetera, Walnut Creek Wealth Management, and Edward Jones. In addition to his advisory work, he holds an insurance license and operates as an insurance agent. Fermata Advisors provides investment management, financial planning, and retirement-plan consulting primarily to individuals, small businesses, and plan fiduciaries. The firm offers both discretionary and non-discretionary services using a range of analytical approaches and maintains ownership interests in affiliated tax and accounting entities while serving a diverse client base including state and municipal government clients.

General retirement planning Retirement plans for business owners (SEP, solo 401k) Equity Recipients (RS/RSU, SOP, ESPP) Business succession planning Inheritance planning Founder/Business Owner Executive
user avatar

Russell V

CFP®, Series 66

St. George, UT

Fermata Advisors

Russell Van Sistine is a CFP® professional with a Series 66 license and 10 years of industry experience. He is currently with Fermata Advisors and previously worked at Sonoma Wealth Advisors, LLC and Edward Jones. Fermata Advisors is a team-based firm serving individuals, small businesses, and plan fiduciaries with investment management, financial planning, and retirement-plan consulting. The firm employs a coaching-centered client model and uses a combination of behavioral, charting, cyclical, fundamental, and technical analysis to manage portfolios.

General retirement planning Retirement plans for business owners (SEP, solo 401k) Equity Recipients (RS/RSU, SOP, ESPP) Business succession planning Inheritance planning Founder/Business Owner Executive
user avatar

Christopher S

Series 63, Series 65

Sonoma, CA

Fermata Advisors

Christopher Sipes is a financial advisor at Fermata Advisors in Sonoma, CA, with 15 years of industry experience. He holds Series 63 and Series 65 licenses and has worked previously at Wells Fargo and Enso Wealth Management. Outside of his advisory role, he is appointed as an insurance agent with multiple carriers, dedicating less than one hour per month to this activity. Fermata Advisors provides investment management, financial planning, and retirement-plan consulting primarily to individuals, small businesses, and plan fiduciaries. The firm employs a coaching-centered client relationship model and offers both discretionary and non-discretionary services using a combination of behavioral, charting, cyclical, fundamental, and technical analysis.

General retirement planning Retirement plans for business owners (SEP, solo 401k) Equity Recipients (RS/RSU, SOP, ESPP) Business succession planning Inheritance planning Founder/Business Owner Executive
user avatar

Davis R

Series 65

Sonoma, CA

Fermata Advisors

Davis Rich is a financial advisor at Fermata Advisors in Sonoma, CA, holding a Series 65 designation with two years of industry experience. His prior work includes roles at Rich Financial and Asset Management Group, as well as experience outside the financial sector at Skyline Country Club and the University of Arizona. Fermata Advisors offers investment management, financial planning, and retirement-plan consulting primarily to individuals, small businesses, and plan fiduciaries. The firm employs a coaching-centered client relationship model and utilizes a variety of analytical approaches to manage portfolios, along with ERISA fiduciary services for employer plans.

General retirement planning Retirement plans for business owners (SEP, solo 401k) Equity Recipients (RS/RSU, SOP, ESPP) Business succession planning Inheritance planning Founder/Business Owner Executive
user avatar

Rebecca R

Series 65

Sonoma, CA

Fermata Advisors

Rebecca Rich is a financial advisor at Fermata Advisors with a Series 65 credential and two years of industry experience. She has worked at Envestnet and Fermata Advisors in various capacities since 2015. Fermata Advisors provides investment management, financial planning, and retirement-plan consulting to individuals, small businesses, and plan fiduciaries. The firm emphasizes a coaching-centered client relationship model and employs a blend of behavioral, charting, cyclical, fundamental, and technical analysis in portfolio management.

General retirement planning Retirement plans for business owners (SEP, solo 401k) Equity Recipients (RS/RSU, SOP, ESPP) Business succession planning Inheritance planning Founder/Business Owner Executive
user avatar

Shelby W

Series 65

Sonoma, CA

Fermata Advisors

Shelby Wirick is a financial advisor at Fermata Advisors with three years of industry experience. Shelby holds the Series 65 designation and has previously worked at Sonoma Wealth Advisors, Cintas Corporations, and Target Corporation. Outside of advisory work, Shelby is a Manager and Member of Wirick Enterprises LLC. Fermata Advisors provides investment management, financial planning, and retirement-plan consulting primarily to individuals, small businesses, and plan fiduciaries. The firm uses a coaching-centered client relationship model and combines behavioral, charting, cyclical, fundamental, and technical analysis to shape portfolio allocations.

General retirement planning Retirement plans for business owners (SEP, solo 401k) Equity Recipients (RS/RSU, SOP, ESPP) Business succession planning Inheritance planning Founder/Business Owner Executive
user avatar

Daren B

CFP®, Series 66

Sonoma, CA

Fermata Advisors

Daren Blonski is a CFP® with 14 years of experience in financial advising, currently serving at Fermata Advisors since 2019. His previous roles include positions at Enso Wealth Management and Edward Jones. Fermata Advisors serves individuals, including high-net-worth clients, small businesses, and plan fiduciaries by providing investment management, financial planning, and retirement-plan consulting. The firm employs a coaching-centered client relationship model and utilizes a combination of behavioral, charting, cyclical, fundamental, and technical analysis to guide portfolio allocations.

General retirement planning Retirement plans for business owners (SEP, solo 401k) Equity Recipients (RS/RSU, SOP, ESPP) Business succession planning Inheritance planning Founder/Business Owner Executive
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