Novi, MI West 12 Mile Road Office

Team
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Fidelity

Institution

Firm-wide stats for Fidelity

Total advisors

17,062

Across 1,880 offices

Clients per advisor

140 Very High

Avg AUM per client

$234,793 Very Low

HNW client ratio

31% High

About

Strategic Advisers LLC, a Fidelity Investments company, provides investment management and advisory services to a wide range of clients, including retail and institutional investors, an IRS‑qualified Charitable Gift Fund, and registered investment companies. Its services include discretionary portfolio management, non‑discretionary advisory work, fund advisory (including multi‑manager and fund‑of‑funds structures), management and consulting, and delivery of model portfolios to intermediary platforms.

The firm’s investment process blends proprietary fundamental research with quantitative analysis and algorithmic portfolio construction; model portfolios are constructed from an investable universe of mutual funds, ETFs, and ETPs using systematic methodologies and long‑term asset allocation benchmarks. Strategic Advisers may delegate day‑to‑day management to affiliated or unaffiliated sub‑advisers, applies oversight controls, and evaluates share classes and allocations with the stated aim of addressing related conflicts of interest.

Distinctive features noted in the brochure include Strategic Advisers’ registration with the CFTC as a commodity pool operator and membership in the NFA, and its formal advisory role to multiple registered investment companies and fund‑of‑funds—activities that are less common among large institutional peers. The brochure also highlights its role in constructing and delivering model portfolios for Fidelity Institutional Wealth Adviser, its documented use of algorithmic methods and AI/LLMs in research, and established proxy‑voting and governance procedures for the funds it advises.

Based on Fidelity

Expertise

Charitable giving & philanthropy Active portfolio management

Based on Fidelity

Location

44244 West 12 Mile Road, Suite 100

Novi MI 48377-2616

Advisors at this office

45

Advisors at this office

Jake C

Series 66

Novi, MI

Fidelity

Jake Cain is an Investment Consultant currently working with Fidelity Investments since 2025. He collaborates with clients to develop personalized financial plans tailored to their individual goals. Prior to his current role, he was a Financial Advisor at UBS from 2022 to 2025. Jake focuses on building strong client relationships by simplifying complex financial decisions and demonstrating dedication to his clients' financial well-being. Outside of his professional career, he has interests in baseball, football, and golf.

Wealth management

Robert M

Series 66

Novi, MI

Fidelity

Rob Martinez is a Financial Consultant at Fidelity Brokerage Services, LLC, where he assists individuals and families in pursuing their financial freedom through an individualized planning process. His work focuses on helping clients accumulate and protect their wealth by implementing sound investment strategies. Prior to his current role, Rob served as an Investment Consultant at Fidelity Brokerage Services from 2022 to 2024 and as a Financial Consultant at Equitable from 2021 to 2022. Rob's professional experience spans various aspects of financial consulting and investment advising, emphasizing personalized financial planning and wealth management. Outside of his professional pursuits, he engages in activities such as baseball, bowling, fitness, and golf.

Wealth management Passive / index investing

Nick N

Series 66

Novi, MI

Fidelity

Nick Nabors is the Vice President, Wealth Planner at Fidelity Investments. In this role, he works with clients to help them make financial decisions based on their priorities through a comprehensive financial planning approach that addresses long-term goals and identifies potential pitfalls. Nick has been with Fidelity Investments since 2018, serving in various positions including Wealth Planner, Financial Consultant, Investment Consultant, and Financial Representative. Prior to that, he was a Financial Advisor at Thrivent Financial from 2009 to 2017 and briefly held a position as an Internal Wholesaler at Raymond James in 2018. He holds a California Insurance License. Outside of his professional career, Nick's personal interests include family activities, fitness, golf, reading, running, and soccer.

Wealth management Parents

Jeremy J

Series 63, Series 65

Novi, MI

Fidelity

Jeremy Jones is a Vice President and Financial Consultant at Fidelity Investments, where he has been serving clients since 2011. In his role, he focuses on understanding clients' financial needs and goals and helps implement plans to work toward those objectives. He assists high net-worth clients with investment, retirement, and income planning. Jeremy has over two decades of experience in the financial services industry. Prior to his current position, he held roles as Vice President of Retail Banking at The State Bank from 2007 to 2011, Branch Manager at Republic Bank from 2002 to 2007, and Branch Manager at Fifth Third Bank from 1999 to 2002. He is a Certified Financial Planner. Outside of his professional work, Jeremy enjoys family activities, social events with friends, golf, outdoor adventures, skiing, and traveling.

Wealth management General retirement planning Retirement income strategy Income planning

Jonathon V

Series 66

Novi, MI

Fidelity

Jon Vander Laan is a Financial Consultant currently working at Fidelity Investments since 2026. He has held various roles within Fidelity Investments including Financial Consultant, Investment Consultant, and Financial Representative since 2022. Prior to his current role, he worked as a Private Wealth Advisor at Stonebrook Private from 2024 to 2026. Jon focuses on providing a personalized and holistic approach to financial planning. He takes time to understand each client's unique situation, analyzing and stress testing their financial status to identify opportunities and risks. He collaborates with clients to develop strategies aligned with their financial goals, adjusting plans as life circumstances and market conditions change. Outside of his professional career, Jon enjoys family activities, football, golf, outdoor adventures, traveling, and volunteering.

Wealth management Retirement income strategy Income planning General retirement planning Cash flow / budgeting

Joshua H

Series 66

Novi, MI

Fidelity

Josh Hartman is a Financial Consultant at Fidelity Investments, a role he has held since 2024. He has been with Fidelity Investments since 2021, serving in various capacities including Investment Consultant, Planning Consultant, Relationship Manager, and Financial Representative. Prior to joining Fidelity, Josh worked as a Financial Planner at Michigan Financial Companies and as a Financial Advisor at Edward Jones. Josh's professional focus involves delivering comprehensive financial and investment planning services to help clients work toward long-term financial success. He is committed to guiding clients through their financial journeys, from the beginning stages to retirement preparation, emphasizing clarity, confidence, and peace of mind through personalized strategies. Outside of his professional work, Josh has interests in baseball, football, hiking, pets, and traveling.

General retirement planning Wealth management Income planning Retirement income strategy Cash flow / budgeting
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Rukiya N

Series 66

Novi, MI

Fidelity

Rukiya Nur is a financial advisor at Fidelity with two years of industry experience and holds a Series 66 designation. Prior to joining Fidelity, she worked at the State of Michigan Unemployment Insurance Agency for over a decade. Fidelity’s Strategic Advisers LLC provides investment management and advisory services to a diverse client base, including retail and institutional investors. The firm utilizes a combination of proprietary fundamental research, quantitative analysis, and algorithmic portfolio construction to deliver model portfolios and manage funds.

Charitable giving & philanthropy Active portfolio management

Austin W

CFP®, Series 66

Novi, MI

Fidelity

Austin Wagley is Vice President and Financial Consultant at Fidelity Investments, where he has been working since 2022. Prior to this role, he served as a Financial Advisor at Ameriprise from 2018 to 2022. He focuses on collaborating with clients to clarify their financial goals and priorities, analyze and stress test their financial situations, and develop personalized strategies for financial planning. His approach emphasizes understanding what matters most to his clients to co-create plans that provide clarity and confidence. Outside of his professional work, Austin enjoys activities such as golfing, skiing, traveling, and exploring culinary interests.

Wealth management

Laura L

Series 66

Novi, MI

Fidelity

Laura Lleshaj is a Planning Consultant at Fidelity Investments. In this role, she collaborates with a Wealth Planner and a Vice President Financial Consultant to develop financial plans that clients can have full confidence in, while maintaining flexibility to adapt to clients' changing needs. She focuses on building strong relationships by understanding clients' needs and goals and maintaining open communication. Laura joined Fidelity Investments in 2021, progressing through roles as a Financial Representative and then as a Relationship Manager before becoming a Planning Consultant in 2023. Her experience within these roles has contributed to her expertise in financial planning and client relationship management. Outside of her professional work, Laura has interests in cooking and baking, family activities, food, music, reading, and traveling.

Wealth management
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Avery R

Series 63, Series 66

Novi, MI

Fidelity

Avery Ritz is a financial advisor at Fidelity with Series 63 and Series 66 licenses and one year of industry experience. Prior to joining Fidelity, they held roles at W&S Brokerage and Western Southern Life. Fidelity’s Strategic Advisers LLC provides investment management and advisory services to retail and institutional clients, including discretionary portfolio management and fund advisory. The firm uses a blend of fundamental research, quantitative analysis, and algorithmic portfolio construction to develop model portfolios across various investment vehicles.

Charitable giving & philanthropy Active portfolio management
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Brian M

Series 66

Novi, MI

Fidelity

Brian Maraone is a financial advisor with Fidelity Investments in Novi, MI. He holds a Series 66 designation and has one year of industry experience. His prior work includes roles at MarketCast and an extended period with Defunct. Fidelity’s Strategic Advisers LLC provides investment management and advisory services to retail and institutional clients, including registered investment companies and a Charitable Gift Fund. The firm combines proprietary fundamental research with quantitative analysis and algorithmic portfolio construction to deliver model portfolios, and it serves as an advisor to multiple registered funds while employing systematic methodologies and oversight controls.

Charitable giving & philanthropy Active portfolio management

Robert O

Series 66

Novi, MI

Fidelity

Rob Orosz is the Vice President and Branch Leader at Fidelity Investments, where he leads a team of financial consultants in Novi, MI. He focuses on delivering a client experience that aligns with Fidelity's standards of care. Rob has held leadership roles at Fidelity Investments since 2013, progressing from Branch Service Manager to Assistant Branch Leader, and currently serves as Vice President, Branch Leader since 2025. Throughout his career at Fidelity, Rob has gained extensive experience in branch management and client services. Outside of his professional responsibilities, he enjoys cooking and baking, participating in family activities, fishing, fitness, and running.

Wealth management
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Anthony L

Series 63, Series 65

Novi, MI

Fidelity

Anthony Lambert is a financial advisor at Fidelity with 16 years of industry experience. He holds the Series 63 and Series 65 credentials and has worked at various Fidelity entities since 2013, including Fidelity Personal and Workplace Advisors and Harrisdirect LLC. Fidelity’s Strategic Advisers LLC provides investment management and advisory services to retail and institutional clients, as well as registered investment companies. The firm utilizes a combination of proprietary fundamental research, quantitative analysis, and algorithmic portfolio construction to manage model portfolios across mutual funds, ETFs, and ETPs.

Charitable giving & philanthropy Active portfolio management

Amber D

Series 63, Series 66

Novi, MI

Fidelity

Amber Deel is a Financial Consultant at Fidelity Investments, a position she has held since 2022. She has been with Fidelity Investments since 2015, progressing through roles including Financial Representative, Relationship Manager, and Planning Consultant. Her career reflects a commitment to providing financial planning services tailored to clients' goals and values. Amber holds a California Insurance License, supporting her work in financial consulting. She emphasizes building trusting and reliable relationships with clients to develop flexible financial plans that adapt to life changes. Outside of her professional life, Amber enjoys activities such as attending concerts, cooking and baking, family activities, motorcycles, pets, and traveling.

General retirement planning Wealth management
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Ian G

Series 66

Novi, MI

Fidelity

Ian Goins is a financial advisor at Fidelity with Series 66 credentials and one year of industry experience. His prior work includes roles at Moose Ridge Golf Course and XGolf Brighton. Fidelity’s Strategic Advisers LLC provides investment management and advisory services to retail and institutional clients, including Charitable Gift Funds and registered investment companies. The firm employs a combination of fundamental research, quantitative analysis, and algorithmic portfolio construction across mutual funds, ETFs, and ETPs, and is noted for its regulatory registrations and use of advanced technologies in portfolio management.

Charitable giving & philanthropy Active portfolio management
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