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Fiduciary Financial Planning Network

Updated today

Client AUM

$175,656,748

Clients

333

Advisors

7

across 2 offices

About

Fiduciary Financial Planning Network provides financial planning and both discretionary and non‑discretionary portfolio management to individuals (including high‑net‑worth clients) and small businesses. The firm delivers written investment policy statements, ongoing financial planning with periodic check‑ins, and administration of client portfolios across custody and non‑custody accounts.

FFPN’s investment approach emphasizes index‑based, long‑term buy‑and‑hold portfolios built from ETFs, mutual funds, and fixed‑income allocations, with annual rebalancing and limited trading. The firm documents client risk tolerance in an IPS, seeks tax‑efficient asset location, and implements strategies for non‑custodied retirement and HSA accounts using order‑management tools.

A principal of the firm also practices as an accountant and may offer accounting‑related advice or services for a fee, a relationship the brochure discloses as a potential conflict of interest. The firm also makes use of third‑party educational programs and Schwab‑provided events and resources to support client education and adviser training, and it explicitly manages workplace retirement assets held outside its custody—features that are less common among comparable team firms.

Client services

Financial planning Portfolio management Educational seminars or workshops

Expertise

Passive / index investing Active portfolio management Annuities

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Fee options

Fixed

Fixed fees from $2,500 to $25,000 for financial plans

Percentage

$0 - $500,000: 1.50% (up to 5.00% for a limited time) $500,001 - $1,000,000: 1.00% (up to 2.00%) $1,000,001+: 0.50% (up to 1.00%)

Subscriptions

Ongoing financial planning fees negotiated from $250 to $25,000 monthly

Other

Minimum fee: Minimum quarterly fee assessed if percentage fee calculated on billable assets is less than the minimum fee stated in the Financial & Investment Planning Agreement Fee-only: Fixed fees ranging from $2,500 to $25,000 for financial plans; ongoing financial planning fees negotiated from $250 to $25,000 monthly

Main office

See office

1131 Main Street

Onalaska WI 54650

Advisors at this office

6

Most active in

Minnesota · Texas · Wisconsin

Also doing business as

Eagle Financial Planning · Fiduciary Financial Planning Network · La Crosse Financial Planning · La Crosse Financial Planning Inc. · Retirementorship · Xy Financial Planning

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Michael S

Series 63, Series 65

Onalaska, WI

Fiduciary Financial Planning Network

Michael Swartz is a financial advisor with Fiduciary Financial Planning Network in Onalaska, WI, holding Series 63 and Series 65 licenses and eight years of industry experience. His prior roles include positions at La Crosse Financial Planning Inc., Voya Financial Advisors, Inc., and Mass Mutual Life Insurance Company. In addition to advising, he operates his own financial planning and insurance businesses. Fiduciary Financial Planning Network provides financial planning and portfolio management services to individuals, including high-net-worth clients, and small businesses. The firm emphasizes index-based, long-term buy-and-hold investment strategies using ETFs, mutual funds, and fixed-income assets, with documented risk tolerance and tax-efficient asset allocation.

Passive / index investing Active portfolio management Annuities
user avatar

Maximillion G

Series 65

Onalaska, WI

Fiduciary Financial Planning Network

Maximillion Goulet is an advisor at Fiduciary Financial Planning Network with a Series 65 designation and no prior industry experience. His background includes service in the U.S. Army since 2022 and work in various roles such as landscaping and hospitality. Fiduciary Financial Planning Network serves individuals, including high-net-worth clients, and small businesses by providing financial planning and discretionary and non-discretionary portfolio management. The firm emphasizes index-based, long-term buy-and-hold portfolios with an investment approach focused on ETFs, mutual funds, and fixed-income allocations, supported by written investment policy statements and ongoing financial planning.

Passive / index investing Active portfolio management Annuities
user avatar

Kathryn W

Series 63, Series 65

Onalaska, WI

Fiduciary Financial Planning Network

Kathryn Wiegrefe is a financial advisor at Fiduciary Financial Planning Network with 11 years of industry experience. She holds Series 63 and Series 65 licenses and has worked at Mutual of Omaha since 2012. Outside of advising, she serves as an election worker during election days and manages a short-term rental property in Tennessee listed on Airbnb and VRBO. Fiduciary Financial Planning Network provides financial planning and portfolio management services to individuals, including high-net-worth clients, and small businesses. The firm focuses on index-based, long-term buy-and-hold portfolios with an emphasis on tax efficiency and documented client risk tolerance.

Passive / index investing Active portfolio management Annuities
user avatar

Jacob S

CFP®, Series 63

Onalaska, WI

Fiduciary Financial Planning Network

Jacob Shamban is a CFP® with three years of industry experience, currently advising at Fiduciary Financial Planning Network. His prior experience includes roles at La Crosse Financial Planning and Northwestern Mutual across wealth management, investment services, and life insurance. Fiduciary Financial Planning Network serves individuals, including high-net-worth clients, and small businesses by providing financial planning and portfolio management with an emphasis on index-based, long-term buy-and-hold strategies using ETFs, mutual funds, and fixed-income allocations. The firm delivers comprehensive written investment policy statements and integrates tax-efficient asset location and annual rebalancing practices.

Passive / index investing Active portfolio management Annuities
user avatar

Gregory M

CFP®, ChFC®, Series 63

Eagle, ID

Fiduciary Financial Planning Network

Gregory Mc Call is a CFP® and ChFC® with six years of industry experience. He has worked with Northwestern Mutual Wealth Management Company, Northwestern Mutual Investment Services LLC, and Eagle Financial Planning, LLC. He has prior experience in sports-related roles with organizations including the Milwaukee Brewers and Tacoma Rainiers. He is part of the Fiduciary Financial Planning Network, a six-advisor team that provides financial planning and portfolio management for individuals and small businesses. The firm emphasizes index-based, long-term buy-and-hold portfolios, tax-efficient strategies, and comprehensive client education.

Passive / index investing Active portfolio management Annuities
user avatar

Freeman L

CFP®, Series 66

Onalaska, WI

Fiduciary Financial Planning Network

Freeman Linde is a CFP® and holds a Series 66 license, with nine years of experience in the financial industry. He has worked at La Crosse Financial Planning Inc., Voya Financial Advisors, Inc., MSI/MML Investors Services, LLC, and Massachusetts Mutual Life Insurance. Freeman is also a podcast host and blogger for RetireMentorship, an educational platform that is free to the public and not affiliated with his Registered Investment Adviser. Fiduciary Financial Planning Network is a team of six advisors serving individuals, including high-net-worth clients, and small businesses. The firm offers financial planning and portfolio management focused on index-based, long-term buy-and-hold strategies using ETFs, mutual funds, and fixed income, with an emphasis on tax efficiency and documented risk tolerance.

Passive / index investing Active portfolio management Annuities
user avatar

Benjamin G

Series 65

Onalaska, WI

Fiduciary Financial Planning Network

Benjamin Gibson is a Series 65-licensed advisor at Fiduciary Financial Planning Network with three years of industry experience. He has worked at La Crosse Financial Planning since 2022 and previously held roles at Viterbo University and Somerby Golf Club. Fiduciary Financial Planning Network serves individuals, including high-net-worth clients, and small businesses with financial planning and portfolio management services. The firm employs a long-term, index-based investment approach utilizing ETFs, mutual funds, and fixed-income allocations, with an emphasis on documented risk tolerance and tax-efficient strategies.

Passive / index investing Active portfolio management Annuities
View complete list of advisors at this firm
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