Dallas, TX Boedeker St Office
TeamData sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
FIFTH THIRD SECURITIES, Inc.
Enterprise
Firm-wide stats for FIFTH THIRD SECURITIES, Inc.
About
Fifth Third Securities, Inc. serves a broad mix of individual (including high‑net‑worth) and institutional clients — corporations, trusts, retirement accounts and other business entities — through both investment advisory and brokerage channels. The firm sponsors the Passageway Managed Account Program, a wrap‑fee platform delivered via Fidelity’s Managed Account Xchange (FIWA) with National Financial Services (NFS) as clearing custodian, and is registered as a broker‑dealer, SEC‑registered investment adviser, and municipal advisor.
Investment services are provided through multiple program types and third‑party portfolio managers available on the Passageway platform; clients work with an Investment Advisor Representative to establish a risk profile and select programs ranging from advisor‑directed mutual‑fund/ETF models to SMA strategies, tax‑overlay services, and direct‑indexing options. The firm discloses that IARs may act as portfolio managers in certain programs, that FIWA performs platform due diligence, and that some SMA managers use direct indexing and tax‑loss harvesting techniques.
Noteworthy distinctions include its corporate structure as a direct wholly owned subsidiary of Fifth Third Bank and the firm’s retained municipal‑advisor and broker‑dealer activities, which the ADV discloses alongside related regulatory matters and potential conflicts tied to underwriting, clearing arrangements, and advisor compensation. At enterprise scale — roughly $10.9 billion in AUM, about 919 advisors and over 46,000 clients — the brochure details multiple affiliated entities, program fees, and disclosure of conflicts so prospective clients can review how these relationships may affect advisory recommendations.
Based on FIFTH THIRD SECURITIES, Inc.
Expertise
Based on FIFTH THIRD SECURITIES, Inc.
Location
8850 Boedeker St
Dallas TX 75225
Advisors at this office
7
Advisors at this office
Dennis S
Series 63, Series 66
Dallas, TX
FIFTH THIRD SECURITIES, Inc.
Dennis Serio is a financial advisor with Fifth Third Securities, Inc. in Dallas, TX, holding Series 63 and Series 66 designations and 37 years of industry experience. His prior experience includes roles at Ameriprise, Comerica Securities, and Wells Fargo Securities. He is involved with Maestro/FO2, a cash management platform for corporate and institutional clients. Fifth Third Securities serves individual and institutional clients through investment advisory and brokerage services, offering a range of managed account programs and portfolio management options. The firm operates as a wholly owned subsidiary of Fifth Third Bank and maintains municipal-advisor and broker-dealer functions.
Gregory L
Series 63, Series 66
Dallas, TX
FIFTH THIRD SECURITIES, Inc.
Gregory Leyden is a financial advisor with FIFTH THIRD SECURITIES, Inc. in Dallas, TX, holding Series 63 and Series 66 licenses and bringing 18 years of industry experience. He has worked previously at Ameriprise, Comerica Securities, and TIAA-CREF. Fifth Third Securities serves a diverse range of individual and institutional clients through investment advisory and brokerage channels, offering multiple program types including mutual fund/ETF models, SMA strategies, and direct indexing via the Passageway Managed Account platform.
Steven S
CFP®, Series 63
Dallas, TX
FIFTH THIRD SECURITIES, Inc.
Steven Shaw is a CFP®-certified financial advisor with 31 years of industry experience. He is currently with Fifth Third Securities, Inc., having joined in 2026, and previously worked at Ameriprise Financial Services and Comerica Securities. Shaw also serves as a financial advisor with Comerica Bank. Fifth Third Securities serves a diverse client base including individuals, high-net-worth clients, and institutions through both advisory and brokerage services. The firm offers various investment programs via the Passageway Managed Account platform and operates as a broker-dealer, SEC-registered investment adviser, and municipal advisor.
Howard S
Series 63, Series 66
Dallas, TX
FIFTH THIRD SECURITIES, Inc.
Howard Swanfeldt II is a financial advisor with Fifth Third Securities, Inc. in Dallas, TX, holding Series 63 and Series 66 credentials and bringing 33 years of industry experience. His prior work includes 16 years at Comerica Securities Inc and time at Ameriprise Financial Services in various roles. Outside of his primary advisory duties, he coordinates with banking centers and money market products as a financial advisor affiliated with Comerica Bank. Fifth Third Securities, Inc. serves a broad mix of individual and institutional clients through investment advisory and brokerage channels. The firm offers a range of managed account programs via the Passageway platform, combining mutual fund, ETF, SMA, tax-overlay, and direct-indexing strategies, and operates as a wholly owned subsidiary of Fifth Third Bank.
Diane G
Series 63, Series 66
Dallas, TX
FIFTH THIRD SECURITIES, Inc.
Diane Giddens is a financial advisor at Fifth Third Securities, Inc. in Dallas, TX, with 36 years of industry experience. She holds Series 63 and Series 66 credentials and has previously worked at Ameriprise Financial Services and Comerica Securities. Outside of her advisory role, she is involved with Maestro/ICS, a cash management platform serving institutional, retail, and corporate clients. Fifth Third Securities serves individual and institutional clients, including high-net-worth individuals, corporations, trusts, and retirement accounts, through investment advisory and brokerage channels. The firm offers multiple investment programs via its Passageway Managed Account Platform, combining third-party portfolio managers with a range of strategies such as mutual funds, ETFs, separately managed accounts, and direct indexing.
Juan H
Series 63, Series 66
Dallas, TX
FIFTH THIRD SECURITIES, Inc.
Juan Hernandez is a financial advisor with FIFTH THIRD SECURITIES, Inc. based in Dallas, TX. He holds Series 63 and Series 66 designations and has 14 years of industry experience. His prior roles include positions at Ameriprise Financial Services, TCBI Securities, Texas Capital Bank, Wells Fargo, Regions Bank, and BBVA Compass Insurance Agency. FIFTH THIRD SECURITIES, Inc. serves a wide range of individual and institutional clients through both advisory and brokerage channels. The firm offers access to various managed account programs and portfolio management strategies on the Passageway platform, supported by a large team of advisors and affiliated entities.
Jonathan K
Series 66
Dallas, TX
FIFTH THIRD SECURITIES, Inc.
Jonathan Keen is a Series 66-licensed financial advisor with 20 years of industry experience. He is currently with Fifth Third Securities, Inc. and previously worked at Ameriprise and Comerica Securities. He is based in Dallas, TX. Fifth Third Securities, Inc. serves a diverse client base including individuals, high-net-worth clients, and institutions through investment advisory and brokerage services. The firm offers multiple investment programs via the Passageway Managed Account Platform, utilizing third-party portfolio managers and providing options such as mutual funds, ETFs, SMAs, tax overlays, and direct indexing.
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)