Finance.vet LLC

The firm provides internet-based discretionary portfolio management to individual investors, with an emphasis on U.S. veterans, military retirees, and military-connected families, and charges asset-based advisory fees as its primary compensation. The advisory service is optional and offered separately from the firm’s non-advisory educational technology platform.

Investment implementation follows an “ETF-first” approach: approved strategies are expected to use ETFs across equity, fixed-income, dividend, international, Treasury, and options-income (covered-call) exposures, with mutual-fund share-class series used as a methods exception. The firm also documents a custom Multi‑Asset Maximum Income model that combines options-income ETFs and crypto-linked high‑income ETFs and carries a separate model‑manager fee; digital‑asset and options‑income methods are subject to specific pre‑assignment disclosure and approval.

Distinctive features include a partner‑funded cohort model in which veterans service organizations, foundations, employers, or corporate sponsors may pay program fees that can waive client account minimums and advisory fees — an arrangement the firm discloses and describes as creating conflicts it seeks to manage. The firm is newly formed, owner‑operated with limited regulatory assets under management, and the principal serves dual management and compliance roles, a self‑review conflict the brochure says is addressed through written controls and independent review when appropriate.